Gastronomi̇ Turi̇zmi̇nde Yapay Zekâ Sohbet Robotu
Özet
Yapay zeka sohbet robotu son yıllarda bir çok alanda kullanılmaktadır. Turizm endüstrisinde yapay zeka sohbet robotu kullanımı önemli bir hale gelmiştir. Bu bölünde yapay zeka sohbet robotu, yapay zekâ sohbet robotu ile ilgili çalışmalar ve gastronomi turizminde yapay zekâ sohbet robotu ele alınmıştır. Özellikle gastronomi turizminde yapay zeka sohbet robotununun yeri ve önemi hakkında bilgi verilmiştir.
Artificial intelligence chatbots have been used in many fields in recent years. The use of artificial intelligence chatbots in the tourism industry has become important. In this section, artificial intelligence chatbot, studies on artificial intelligence chatbot and artificial intelligence chatbot in gastronomy tourism are discussed. In particular, information about the place and importance of artificial intelligence chatbot in gastronomy tourism is given.
Referanslar
Abou-Shouk, M., Abdelhakim, A. S., Elgarhy, S. D., Rabea, A., & Abdulmawla, M. (2025). ChatGPT usage intention for tourism and hospitality customers. Tourism Recreation Research, 1-18.
Acayıp, E. (2024). Yapay Zeka Destekli Chatbot Hizmet Kalitesinin Müşteri Memnuniyetine Etkisi. Current Perspectives in Social Sciences, 28(4), 477-490.
Akpur, A. (2023). Seyahat Danışmanı Olarak Chatgpt'nin Yeteneklerini Keşfetmek: Turizm Pazarlamasında Üretken Yapay Zeka Üzerine Bir Araştırma. International Journal of Contemporary Tourism Research, 7(2), 93-105.
Ashfaq, M., Yun, J., Yu, S., & Loureiro, S. M. C. (2020). I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents. Telematics and Informatics, 54, 101473.
Aydın, F. O., Aksoy, B. K., Ceylan, A., Akbaş, Y. B., Ermiş, S., Yıldız, B. K., & Yıldırım, Y. (2024). Refraktif Cerrahide Sık Sorulan Sorular için ChatGPT 3.5, ChatGPT 4.0, Gemini ve Microsoft Copilot Tarafından Oluşturulan Yanıtların Okunabilirliği ve Uygunluğu. Turk J Ophthalmol, 54(6), 313-317.
Aytaç, Z. (2024). Sohbet Robotlarının Sosyal Medya Üzerinden Tematik Analizi. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 17(4), 766-779.
Balakrishnan, J., & Dwivedi, Y. K. (2021). Role of cognitive absorption in building user trust and experience. Psychology & Marketing, 38(4), 643-668.
Balakrishnan, J., Abed, S. S., & Jones, P. (2022). The role of meta-UTAUT factors, perceived anthropomorphism, perceived intelligence, and social self-efficacy in chatbot-based services?. Technological Forecasting and Social Change, 180, 121692.
Bilge, A. C. (2023). Bir yapay zekâ destekli dil modeli olan chatGPT’nin turizm sektöründe potansiyel ve hayata geçen uygulamaları. Journal of Recreation and Tourism Research, 10(3), 139-155.
Bozpolat, C. (2024). Yapay zekâ pazarlama teknolojisinin çevrimiçi satın alma niyetine etkisinde algılanan risk ve güvenin rolü. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 26(Özel Sayı), 1-16.
Buchholz, K. (2023). Threads Shoots Past One Million User Mark at Lightning Speed, https://www.statista.com/chart/29174/time-to-one-million-users.
Capacity, (2020). Evolution of Chatbots, https://capacity.com/chatbots/evolution-of-chatbots.
Cheng, X., Zhang, X., Cohen, J., & Mou, J. (2022). Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms. Information Processing & Management, 59(3), 102940.
Choi, M., Choi, Y., Bangura, E., & Kim, D. (2024). ChatGPT or online review: Which is a better determinant of customers’ trust in Airbnb listings and stay intention?. International Journal of Hospitality Management, 122, 103852.
Curry, D. (2025). ChatGPT Revenue and Usage Statistics (2025), https://www.businessofapps.com/data/chatgpt-statistics.
Dogru, T., Line, N., Mody, M., Hanks, L., Abbott, J. A., Acikgoz, F., ... & Zhang, T. (2025). Generative artificial intelligence in the hospitality and tourism industry: Developing a framework for future research. Journal of Hospitality & Tourism Research, 49(2), 235-253.
Duong, C. D., Nguyen, T. H., Ngo, T. V. N., Pham, T. T. P., Vu, A. T., & Dang, N. S. (2024). Using generative artificial intelligence (ChatGPT) for travel purposes: parasocial interaction and tourists’ continuance intention. Tourism Review, https://doi.org/10.1108/TR-01-2024-0027
Etçi, F., Yılmaz, M., & Karamustafa, K. (2024). Turizm İşletmelerinde Yapay Zekâ Uygulamaları: Fırsatlar ve Kısıtlılıklar (Artificial Intelligence Applications (AIA) for Tourism Businesses: Opportunities and Challenges). Journal of Tourism & Gastronomy Studies, 12(4), 2441–2468. https://doi.org/10.21325/jotags.2024.1494.
Gursoy, D., Li, Y., & Song, H. (2023). ChatGPT and the hospitality and tourism industry: an overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 32(5), 579-592.
Ilieva, G., Yankova, T., & Klisarova-Belcheva, S. (2024). Effects of Generative AI in Tourism Industry. Information, 15(11), 671.
İşeri, İ., Aydın, Ö., & Tutuk, K. (2021). Müşteri Hizmetleri Yönetiminde Yapay Zeka Temelli Chatbot Geliştirilmesi. Avrupa Bilim ve Teknoloji Dergisi, (29), 358-365.
Jyothsna M, Venkata Subbaiah P, Natalia Kryvinska, (2024). Exploring the Chatbot usage intention-A mediating role of Chatbot initial trust, Heliyon, Volume 10, Issue 12,e33028,https://doi.org/10.1016/j.heliyon.2024.e33028.
Kim, J. H., Kim, J., Kim, S., & Hailu, T. B. (2024). Effects of AI ChatGPT on travelers’ travel decision-making. Tourism Review, 79(5), 1038-1057.
Kim, J. H., Kim, J., Park, J., Kim, C., Jhang, J., & King, B. (2025). When ChatGPT gives incorrect answers: the impact of inaccurate information by generative AI on tourism decision-making. Journal of Travel Research, 64(1), 51-73.
Kong, H., Wang, K., Qiu, X., Cheung, C., & Bu, N. (2023). 30 years of artificial intelligence (AI) research relating to the hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 35(6), 2157-2177.
Li, M., & Wang, R. (2023). Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand. Journal of Retailing and Consumer Services, 71, 103209.
Liu, M., Yang, Y., Ren, Y., Jia, Y., Ma, H., Luo, Fang, S., Qi, M., J., & Zhang, L. (2024). What influences consumer AI chatbot use intention? An application of the extended technology acceptance model. Journal of Hospitality and Tourism Technology, 15(4), 667-689.
Lohani Harjani, J., & Batra, I. (2025). Antecedents of artificial intelligence in the food service industry: a meta-analytic review. Journal of Foodservice Business Research, 1-26.
Manigandan, L., & Sivakumar, A. (2024). Chatbot research: Unveiling evolutionary trends and collaborative pathways through bibliometric analysis. Multidisciplinary Reviews, 7(3), 2024045-2024045.
Melián-González, S., Gutiérrez-Taño, D., & Bulchand-Gidumal, J. (2021). Predicting the intentions to use chatbots for travel and tourism. Current Issues in Tourism, 24(2), 192-210.
Park, Y., Kim, J., Jiang, Q., & Kim, K. H. (2024). Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction. Journal of Global Scholars of Marketing Science, 34(3), 439-457.
Ramya, J. B., & Alur, S. (2025). the mediating role of parasocial relationship in customer services chatbots among millennials and Gen Z population. International Journal of Human–Computer Interaction, 41(2), 919-931.Romera-Cherne vd 2025
Romero-Charneco, M., Casado-Molina, A. M., Alarcón-Urbistondo, P., & Cabrera Sánchez, J. P. (2025). Customer intentions toward the adoption of WhatsApp chatbots for restaurant recommendations. Journal of Hospitality and Tourism Technology.
Sam, S. J. I., & Jasim, K. M. (2025). Diving into the technology: a systematic literature review on strategic use of chatbots in hospitality service encounters. Management Review Quarterly, 75(1), 527-555.
Singh, S. U., & Namin, A. S. (2025). A survey on chatbots and large language models: Testing and evaluation techniques. Natural Language Processing Journal, 100128.
Solomovich, L., & Abraham, V. (2024). Exploring the influence of ChatGPT on tourism behavior using the technology acceptance model. Tourism Review, https://doi.org/10.1108/TR-10-2023-0697
Tosyali, H., Tosyali, F., & Coban-Tosyali, E. (2023). Role of tourist-chatbot interaction on visit intention in tourism: the mediating role of destination image. Current Issues in Tourism, 1-16.
Türkiye Cumhuriyeti Cumhurbaşkanlığı Dijital Dönüşüm Ofisi. (2023). Chatbot Uygulamaları ve ChatGPT Örneği, https://cbddo.gov.tr/arastirma-raporlari/.
Ülkü, A. (2023). Yapay Zeka ve Gastronomi. In: Kaptangil, K. & Bayram, A. T. (eds.), Turizm Araştırmaları II. Özgür Yayınları. DOI: https://doi.org/10.58830/ozgur.pub399.c1569.
Ventura, K., & Karabaşak, T. (2024). Çevrimiçi perakendecilikte sohbet robotu kullanımında etkileşim, güven antropomorfizm ve kullanım seviyesinin müşteri memnuniyetine etkisi. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 26(Özel Sayı), 81-100.
Wang, P. Q. (2025). Personalizing guest experience with generative AI in the hotel industry: there's more to it than meets a Kiwi’s eye. Current Issues in Tourism, 28(4), 527-544.
Zhang, J., Chen, Q., Lu, J., Wang, X., Liu, L., & Feng, Y. (2024). Emotional expression by artificial intelligence chatbots to improve customer satisfaction: Underlying mechanism and boundary conditions. Tourism Management, 100, 104835.
Referanslar
Abou-Shouk, M., Abdelhakim, A. S., Elgarhy, S. D., Rabea, A., & Abdulmawla, M. (2025). ChatGPT usage intention for tourism and hospitality customers. Tourism Recreation Research, 1-18.
Acayıp, E. (2024). Yapay Zeka Destekli Chatbot Hizmet Kalitesinin Müşteri Memnuniyetine Etkisi. Current Perspectives in Social Sciences, 28(4), 477-490.
Akpur, A. (2023). Seyahat Danışmanı Olarak Chatgpt'nin Yeteneklerini Keşfetmek: Turizm Pazarlamasında Üretken Yapay Zeka Üzerine Bir Araştırma. International Journal of Contemporary Tourism Research, 7(2), 93-105.
Ashfaq, M., Yun, J., Yu, S., & Loureiro, S. M. C. (2020). I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents. Telematics and Informatics, 54, 101473.
Aydın, F. O., Aksoy, B. K., Ceylan, A., Akbaş, Y. B., Ermiş, S., Yıldız, B. K., & Yıldırım, Y. (2024). Refraktif Cerrahide Sık Sorulan Sorular için ChatGPT 3.5, ChatGPT 4.0, Gemini ve Microsoft Copilot Tarafından Oluşturulan Yanıtların Okunabilirliği ve Uygunluğu. Turk J Ophthalmol, 54(6), 313-317.
Aytaç, Z. (2024). Sohbet Robotlarının Sosyal Medya Üzerinden Tematik Analizi. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 17(4), 766-779.
Balakrishnan, J., & Dwivedi, Y. K. (2021). Role of cognitive absorption in building user trust and experience. Psychology & Marketing, 38(4), 643-668.
Balakrishnan, J., Abed, S. S., & Jones, P. (2022). The role of meta-UTAUT factors, perceived anthropomorphism, perceived intelligence, and social self-efficacy in chatbot-based services?. Technological Forecasting and Social Change, 180, 121692.
Bilge, A. C. (2023). Bir yapay zekâ destekli dil modeli olan chatGPT’nin turizm sektöründe potansiyel ve hayata geçen uygulamaları. Journal of Recreation and Tourism Research, 10(3), 139-155.
Bozpolat, C. (2024). Yapay zekâ pazarlama teknolojisinin çevrimiçi satın alma niyetine etkisinde algılanan risk ve güvenin rolü. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 26(Özel Sayı), 1-16.
Buchholz, K. (2023). Threads Shoots Past One Million User Mark at Lightning Speed, https://www.statista.com/chart/29174/time-to-one-million-users.
Capacity, (2020). Evolution of Chatbots, https://capacity.com/chatbots/evolution-of-chatbots.
Cheng, X., Zhang, X., Cohen, J., & Mou, J. (2022). Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms. Information Processing & Management, 59(3), 102940.
Choi, M., Choi, Y., Bangura, E., & Kim, D. (2024). ChatGPT or online review: Which is a better determinant of customers’ trust in Airbnb listings and stay intention?. International Journal of Hospitality Management, 122, 103852.
Curry, D. (2025). ChatGPT Revenue and Usage Statistics (2025), https://www.businessofapps.com/data/chatgpt-statistics.
Dogru, T., Line, N., Mody, M., Hanks, L., Abbott, J. A., Acikgoz, F., ... & Zhang, T. (2025). Generative artificial intelligence in the hospitality and tourism industry: Developing a framework for future research. Journal of Hospitality & Tourism Research, 49(2), 235-253.
Duong, C. D., Nguyen, T. H., Ngo, T. V. N., Pham, T. T. P., Vu, A. T., & Dang, N. S. (2024). Using generative artificial intelligence (ChatGPT) for travel purposes: parasocial interaction and tourists’ continuance intention. Tourism Review, https://doi.org/10.1108/TR-01-2024-0027
Etçi, F., Yılmaz, M., & Karamustafa, K. (2024). Turizm İşletmelerinde Yapay Zekâ Uygulamaları: Fırsatlar ve Kısıtlılıklar (Artificial Intelligence Applications (AIA) for Tourism Businesses: Opportunities and Challenges). Journal of Tourism & Gastronomy Studies, 12(4), 2441–2468. https://doi.org/10.21325/jotags.2024.1494.
Gursoy, D., Li, Y., & Song, H. (2023). ChatGPT and the hospitality and tourism industry: an overview of current trends and future research directions. Journal of Hospitality Marketing & Management, 32(5), 579-592.
Ilieva, G., Yankova, T., & Klisarova-Belcheva, S. (2024). Effects of Generative AI in Tourism Industry. Information, 15(11), 671.
İşeri, İ., Aydın, Ö., & Tutuk, K. (2021). Müşteri Hizmetleri Yönetiminde Yapay Zeka Temelli Chatbot Geliştirilmesi. Avrupa Bilim ve Teknoloji Dergisi, (29), 358-365.
Jyothsna M, Venkata Subbaiah P, Natalia Kryvinska, (2024). Exploring the Chatbot usage intention-A mediating role of Chatbot initial trust, Heliyon, Volume 10, Issue 12,e33028,https://doi.org/10.1016/j.heliyon.2024.e33028.
Kim, J. H., Kim, J., Kim, S., & Hailu, T. B. (2024). Effects of AI ChatGPT on travelers’ travel decision-making. Tourism Review, 79(5), 1038-1057.
Kim, J. H., Kim, J., Park, J., Kim, C., Jhang, J., & King, B. (2025). When ChatGPT gives incorrect answers: the impact of inaccurate information by generative AI on tourism decision-making. Journal of Travel Research, 64(1), 51-73.
Kong, H., Wang, K., Qiu, X., Cheung, C., & Bu, N. (2023). 30 years of artificial intelligence (AI) research relating to the hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 35(6), 2157-2177.
Li, M., & Wang, R. (2023). Chatbots in e-commerce: The effect of chatbot language style on customers’ continuance usage intention and attitude toward brand. Journal of Retailing and Consumer Services, 71, 103209.
Liu, M., Yang, Y., Ren, Y., Jia, Y., Ma, H., Luo, Fang, S., Qi, M., J., & Zhang, L. (2024). What influences consumer AI chatbot use intention? An application of the extended technology acceptance model. Journal of Hospitality and Tourism Technology, 15(4), 667-689.
Lohani Harjani, J., & Batra, I. (2025). Antecedents of artificial intelligence in the food service industry: a meta-analytic review. Journal of Foodservice Business Research, 1-26.
Manigandan, L., & Sivakumar, A. (2024). Chatbot research: Unveiling evolutionary trends and collaborative pathways through bibliometric analysis. Multidisciplinary Reviews, 7(3), 2024045-2024045.
Melián-González, S., Gutiérrez-Taño, D., & Bulchand-Gidumal, J. (2021). Predicting the intentions to use chatbots for travel and tourism. Current Issues in Tourism, 24(2), 192-210.
Park, Y., Kim, J., Jiang, Q., & Kim, K. H. (2024). Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction. Journal of Global Scholars of Marketing Science, 34(3), 439-457.
Ramya, J. B., & Alur, S. (2025). the mediating role of parasocial relationship in customer services chatbots among millennials and Gen Z population. International Journal of Human–Computer Interaction, 41(2), 919-931.Romera-Cherne vd 2025
Romero-Charneco, M., Casado-Molina, A. M., Alarcón-Urbistondo, P., & Cabrera Sánchez, J. P. (2025). Customer intentions toward the adoption of WhatsApp chatbots for restaurant recommendations. Journal of Hospitality and Tourism Technology.
Sam, S. J. I., & Jasim, K. M. (2025). Diving into the technology: a systematic literature review on strategic use of chatbots in hospitality service encounters. Management Review Quarterly, 75(1), 527-555.
Singh, S. U., & Namin, A. S. (2025). A survey on chatbots and large language models: Testing and evaluation techniques. Natural Language Processing Journal, 100128.
Solomovich, L., & Abraham, V. (2024). Exploring the influence of ChatGPT on tourism behavior using the technology acceptance model. Tourism Review, https://doi.org/10.1108/TR-10-2023-0697
Tosyali, H., Tosyali, F., & Coban-Tosyali, E. (2023). Role of tourist-chatbot interaction on visit intention in tourism: the mediating role of destination image. Current Issues in Tourism, 1-16.
Türkiye Cumhuriyeti Cumhurbaşkanlığı Dijital Dönüşüm Ofisi. (2023). Chatbot Uygulamaları ve ChatGPT Örneği, https://cbddo.gov.tr/arastirma-raporlari/.
Ülkü, A. (2023). Yapay Zeka ve Gastronomi. In: Kaptangil, K. & Bayram, A. T. (eds.), Turizm Araştırmaları II. Özgür Yayınları. DOI: https://doi.org/10.58830/ozgur.pub399.c1569.
Ventura, K., & Karabaşak, T. (2024). Çevrimiçi perakendecilikte sohbet robotu kullanımında etkileşim, güven antropomorfizm ve kullanım seviyesinin müşteri memnuniyetine etkisi. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 26(Özel Sayı), 81-100.
Wang, P. Q. (2025). Personalizing guest experience with generative AI in the hotel industry: there's more to it than meets a Kiwi’s eye. Current Issues in Tourism, 28(4), 527-544.
Zhang, J., Chen, Q., Lu, J., Wang, X., Liu, L., & Feng, Y. (2024). Emotional expression by artificial intelligence chatbots to improve customer satisfaction: Underlying mechanism and boundary conditions. Tourism Management, 100, 104835.
