Çalışan Merceğiyle Marka: İçeriden ve Dışarıdan Bir Bakış
Özet
Referanslar
Alzaid, D. & Dukhaykh, S. (2023). Employer Branding And Employee Retention in The Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts. Sustainability, 15(7), 6115. https://doi.org/10.3390/su15076115
Backhaus, K. & Tikoo, S. (2004). Conceptualizing and Researching Employer Branding. Career Development International, 9(5), 501-517. https://doi.org/10.1108/13620430410550754
Banerjee, P., Saini, G., & Kalyanaram, G. (2018). The Role of Brands in Recruitment: Mediating Role of Employer Brand Equity. Asia Pacific Journal of Human Resources, 58(2), 173-196. https://doi.org/10.1111/1744-7941.12209
Bharadwaj, S., Khan, N., & Yameen, M. (2021). Unbundling Employer Branding, Job Satisfaction, Organizational Identification and Employee Retention: A Sequential Mediation Analysis. Asia-Pacific Journal of Business Administration, 14(3), 309-334. https://doi.org/10.1108/apjba-08-2020-0279
Charbonnier-Voirin, A., Poujol, J., & Vignolles, A. (2016). From Value Congruence to Employer Brand: Impact on Organizational Identification and Word of Mouth. Canadian Journal of Administrative Sciences, 34(4), 429-437. https://doi.org/10.1002/cjas.1379
Deepa, R. & Baral, R. (2021). Relationship Between Integrated Communication Effectiveness and Employee-Based Brand Equity – Mediating Role of Psychological Contract Fulfillment. Journal of Product & Brand Management, 30(6), 883-897. https://doi.org/10.1108/jpbm-01-2019-2212
Druteikiene, G., Savicke, J., & Skarupskienė, D. (2023). The Impact of Employer Brand on The Relationship Between Psychological Empowerment and Employee Engagement. Problems and Perspectives in Management, 21(1), 193-203. https://doi.org/10.21511/ppm.21(1).2023.17
Graham, B. & Cascio, W. (2018). The Employer-Branding Journey. Management Research the Journal of the Iberoamerican Academy of Management, 16(4), 363-379. https://doi.org/10.1108/mrjiam-09-2017-0779
King, C. & Grace, D. (2009). Employee-Based Brand Equity: A Third Perspective. Services Marketing Quarterly, 30(2), 122-147.
King, C. & Grace, D. (2010). Building and Measuring Employee-Based Brand Equity. European Journal of Marketing, 44(7/8), 938-971.
Kotler, P., Armstrong, G., Saunders, J., Wong, V. (1996). Principles of Marketing. New Jersey: Prentice Hall.
Martin, G. (2009). Driving Corporate Reputations From The Inside: A Strategic Role and Strategic Dilemmas For HR? Asia Pacific Journal of Human Resources, 47(2), 219–225.
O’Cass, A. & Grace, D. (2004). Exploring Consumer Experiences with A Service Brand. Journal of Product and Brand Management, 13(4), 257-268.
Srivastava, P., Bhatnagar, J., & Arora, A.P. (2017). A Multi-dimensional Scale for Measuring Employer Brand. Indian Journal of Industrial Relations2, 52(4), 659-674.
Špoljarić, A. & Verčič, A. (2021). Internal Communication Satisfaction and Employee Engagement As Determinants of The Employer Brand. Journal of Communication Management, 26(1), 130-148. https://doi.org/10.1108/jcom-01-2021-0011
Theurer, C.P., Tumasjan, A., Welpe, I.M. and Lievens, F. (2018), Employer Branding: A Brand Equity-based Literature Review and Research Agenda. International Journal of Management Reviews, 20, 155-179. https://doi.org/10.1111/ijmr.12121
Veloutsou, C. & Guzman, F. (2017). The Evolution of Brand Management Thinking over The Last 25 Years As Recorded in The Journal of Product and Brand Management. Journal of Product and Brand Management, 26(1), 2-12.
Referanslar
Alzaid, D. & Dukhaykh, S. (2023). Employer Branding And Employee Retention in The Banking Sector in Saudi Arabia: Mediating Effect of Relational Psychological Contracts. Sustainability, 15(7), 6115. https://doi.org/10.3390/su15076115
Backhaus, K. & Tikoo, S. (2004). Conceptualizing and Researching Employer Branding. Career Development International, 9(5), 501-517. https://doi.org/10.1108/13620430410550754
Banerjee, P., Saini, G., & Kalyanaram, G. (2018). The Role of Brands in Recruitment: Mediating Role of Employer Brand Equity. Asia Pacific Journal of Human Resources, 58(2), 173-196. https://doi.org/10.1111/1744-7941.12209
Bharadwaj, S., Khan, N., & Yameen, M. (2021). Unbundling Employer Branding, Job Satisfaction, Organizational Identification and Employee Retention: A Sequential Mediation Analysis. Asia-Pacific Journal of Business Administration, 14(3), 309-334. https://doi.org/10.1108/apjba-08-2020-0279
Charbonnier-Voirin, A., Poujol, J., & Vignolles, A. (2016). From Value Congruence to Employer Brand: Impact on Organizational Identification and Word of Mouth. Canadian Journal of Administrative Sciences, 34(4), 429-437. https://doi.org/10.1002/cjas.1379
Deepa, R. & Baral, R. (2021). Relationship Between Integrated Communication Effectiveness and Employee-Based Brand Equity – Mediating Role of Psychological Contract Fulfillment. Journal of Product & Brand Management, 30(6), 883-897. https://doi.org/10.1108/jpbm-01-2019-2212
Druteikiene, G., Savicke, J., & Skarupskienė, D. (2023). The Impact of Employer Brand on The Relationship Between Psychological Empowerment and Employee Engagement. Problems and Perspectives in Management, 21(1), 193-203. https://doi.org/10.21511/ppm.21(1).2023.17
Graham, B. & Cascio, W. (2018). The Employer-Branding Journey. Management Research the Journal of the Iberoamerican Academy of Management, 16(4), 363-379. https://doi.org/10.1108/mrjiam-09-2017-0779
King, C. & Grace, D. (2009). Employee-Based Brand Equity: A Third Perspective. Services Marketing Quarterly, 30(2), 122-147.
King, C. & Grace, D. (2010). Building and Measuring Employee-Based Brand Equity. European Journal of Marketing, 44(7/8), 938-971.
Kotler, P., Armstrong, G., Saunders, J., Wong, V. (1996). Principles of Marketing. New Jersey: Prentice Hall.
Martin, G. (2009). Driving Corporate Reputations From The Inside: A Strategic Role and Strategic Dilemmas For HR? Asia Pacific Journal of Human Resources, 47(2), 219–225.
O’Cass, A. & Grace, D. (2004). Exploring Consumer Experiences with A Service Brand. Journal of Product and Brand Management, 13(4), 257-268.
Srivastava, P., Bhatnagar, J., & Arora, A.P. (2017). A Multi-dimensional Scale for Measuring Employer Brand. Indian Journal of Industrial Relations2, 52(4), 659-674.
Špoljarić, A. & Verčič, A. (2021). Internal Communication Satisfaction and Employee Engagement As Determinants of The Employer Brand. Journal of Communication Management, 26(1), 130-148. https://doi.org/10.1108/jcom-01-2021-0011
Theurer, C.P., Tumasjan, A., Welpe, I.M. and Lievens, F. (2018), Employer Branding: A Brand Equity-based Literature Review and Research Agenda. International Journal of Management Reviews, 20, 155-179. https://doi.org/10.1111/ijmr.12121
Veloutsou, C. & Guzman, F. (2017). The Evolution of Brand Management Thinking over The Last 25 Years As Recorded in The Journal of Product and Brand Management. Journal of Product and Brand Management, 26(1), 2-12.