E-Perakende Ortamında Görsel Karmaşıklığın Çevrimiçi Tüketici Deneyimi Üzerine Etkisi

Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4) [n1][NAE2]665-694. Doi: 10.2307/3250951

Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., & Wood, S. (1997). Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, 61(3), 38-53. Doi: 10.2307/1251788

Attneave, F. (1954). Some informational aspects of visual perception. Psychological Review, 61(3), 183-193. [n3][NAE4]Doi: 10.1037/h0054663

Baker J. (1986). The role of environment in marketing services: The consumer perspective. In: Czpeil JA, Congram C, Shanaham J, editors. The services marketing challenge: Integrated for competitive advantage. Chicago (IL): AMA, 79–84.

Gentile, C., Spiller, N., & Noci, G. (2007). How to sustain the customer experience: An overview of experience components that co-create value with the customer. European Management Journal, 25(5), 395-410. Doi: 10.1016/j.emj.2007.08.005

Bellizzi, J. A., Crowley, A. E., & Hasty, R. W. (1983). The effects of color in store design. Journal of Retailing, 59(1), 21-45. [n5][NAE6]

Berlyne, E. (1960). Conflict, arousal, and curiosity. New York, NY, McGraw Hill.

Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71. Doi: 10.2307/1252042

Bodhani, A. (2013). Getting a purchase on AR. Engineering & Technology.https://ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=6513352

Bruner, G. C., & Kumar, A. (2000). Web commercials and advertising hierarchy-of-effects. Journal of Advertising Research, 40(1-2), 35-42. Doi: 10.2501/JAR-40-1-2-35-42

Cox, D., & Cox, A. D. (2002). Beyond first impressions: The effects of repeated exposure on consumer liking of visually complex and simple product designs. Journal of the Academy of Marketing Science, 30(2), 119-130. Doi: https://doi.org/10. 1177/03079459994371

Dailey, L. (2004). Navigational web atmospherics: Explaining the influence of restrictive navigation cues. Journal of Business Research, 57(7), 795-803. Doi: 10.1016/S01482963(02)00364-8

Deng, L., & Poole, M. S. (2010). Affect in web interfaces: A study of the impacts of web page visual complexity and order. MIS Quarterly, 711-730. Doi: 10.2307/25750702

Diamantopoulos, A., & Winklhofer, H. M. (2001). Index construction with formative indicators: An alternative to scale development. Journal of Marketing Research, 38(2), 269-277. Doi: 10. 1509/jmkr.38.2.269.18845

Donderi, D. C. (2006). Visual complexity: A review. Psychological Bulletin, 132(1), 73-97. Doi: 10.1037/0033-2909.132.1.73

Donderi, D. C., & McFadden, S. (2005). Compressed file length predicts search time and errors on visual displays. Displays, 26(2), 71-78. Doi: 10.1016/j.displa.2005. 02.002

EDIT (2023). Türkiye e-ticaret ekosistemi raporu. https://www.dunya.com/ekonomi/e-ticaret-hacmi-800-milyar-liraya-ulasti-haberi

Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business Research, 54(2), 177-184. Doi: 10.1016/S0148-2963(99)00087-9

Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper responses. Psychology & Marketing, 20(2), 139-150. Doi: 10.1002/mar.10064

Ganesh, J., Reynolds, K. E., Luckett, M., & Pomirleanu, N. (2010). Online shopper motivations, and e-store attributes: An examination of online patronage behavior and shopper typologies. Journal of Retailing, 86(1), 106-115. Doi: 10.1016/j.jretai.2010.01.003

Geissler, G., Zinkhan, G., & Watson, R. T. (2001). Web home page complexity and communication effectiveness. Journal of the Association for Information Systems, 2(1), 1-48. Doi: 10.17 705/1jais.00014

Gentile, C., Spiller, N., & Noci, G. (2007). How to sustain the customer experience: An overview of experience components that co-create value with the customer. European Management Journal, 25(5), 395-410. Doi: 10.1016/j.emj.2007.08.005

Germonprez, M., & Zigurs, I. (2008). Causal factors for web site complexity. Working Papers on Information Systems. https://d1wqtxts1xzle7.cloudfront.net/32108003/030205-libre. pdf?1391435620=&response-content

Golden, L. G. and Zimmerman, D. A. (1986). Effective retailing. Boston: Houghton Mifflin.

Grewal, D., Levy, M., & Kumar, V. (2009). Customer experience management in retailing: An organizing framework. Journal of Retailing, 85(1), 1-14. Doi: 10.1016/j.jretai.2009.01.001

Guo, Y. M., & Hall, D. (2009). Website complexity: Objective versus subjective measures. MWAIS 2009 Proceedings, 28-37. http://aisel.aisnet.org/mwais2009/28

Ha, H. Y., & Perks, H. (2005). Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour: An International Research Review, 4(6), 438-452. Doi: 10.1002/cb.29

Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50-68. Doi:10.2307 /1251841

Hootsuite, W. A. S. (2023). Digital 2023: Global Overview Report. DataReportal–Global Digital Insights.

https://wearesocial.com/wp-content/uploads/2023/03/Digital-2023-Global-Overview-Report.pdf

Huhmann, B. A. (2003). Visual complexity in banner ads: The role of color, photography, and animation. Visual Communication Quarterly, 10(3), 10-17. Doi: 10.1080/15551390309363510

Kalakota, R., & Whinston, A. B. (1997). Electronic commerce: A manager's guide. Austin, Addison-Wesley Professional.

Kaltcheva, V. D., & Weitz, B. A. (2006). When should a retailer create an exciting store environment?. Journal of Marketing, 70(1), 107-118. Doi: 10.1509/jmkg.70.1.107.qxd

Krafft, M., & Mantrala, M. K. (2006). Retailing in the 21st century: Current and future trends. Berlin, Springer.

Koufaris, M., Kambil, A., & LaBarbera, P. A. (2001). Consumer behavior in web-based commerce: An empirical study. International Journal of Electronic Commerce, 6(2), 115-138. Doi: 10.1080/10864415.2001.11044233

Lavie, T., & Tractinsky, N. (2004). Assessing dimensions of perceived visual aesthetics of websites. International Journal of Human-Computer Studies, 60(3), 269-298. Doi: 10.1016/j.ijhcs. 2003.09.002

Mai, R., Hoffmann, S., Schwarz, U., Niemand, T., & Seidel, J. (2014). The shifting range of optimal web site complexity. Journal of Interactive Marketing, 28(2), 101-116. Doi: 10.1016/j.intmar.2013.10.0

McKinney, L. N. (2004). Creating a satisfying internet shopping experience via atmospheric variables. International Journal of Consumer Studies, 28(3), 268-283. Doi: 10.1111/j.1470-6431. 2004.00368.x

Orth, U. R., & Crouch, R. C. (2014). Is beauty in the aisles of the retailer? Package processing in visually complex contexts. Journal of Retailing, 90(4), 524-537. Doi: 10.1016/ j.jretai.2014.05.004

Orth, U. R., & Wirtz, J. (2014). Consumer processing of interior service environments: The interplay among visual complexity, processing fluency, and attractiveness. Journal of Service Research, 17(3), 296-309. Doi: 10.1177/1094670514529606

Palmer, S. E. (1999). Vision science: Photons to phenomenology. Cambridge, MA: A Bradford Book / MIT Press.

Peracchio, L. A., & Meyers-Levy, J. (2005). Using stylistic properties of ad pictures to communicate with consumers. Journal of Consumer Research, 32(1), 29-40. Doi: 10.1086/429599

Pieters, R., Wedel, M., & Batra, R. (2010). The stopping power of advertising: Measures and effects of visual complexity. Journal of Marketing, 74(5), 48-60. Doi: 10.1509/jmkg.74.5.48

Schenkman, B. N., & Jönsson, F. U. (2000). Aesthetics and preferences of web pages. Behaviour & Information Technology, 19(5), 367-377. Doi: 10.1080/0144929007500000 63

Shankar, V., Inman, J. J., Mantrala, M., Kelley, E., & Rizley, R. (2011). Innovations in shopper marketing: Current insights and future research issues. Journal of Retailing, 87(1), 29-42. Doi: 10.1016/j.jretai.2011.04.007

Spangenberg, E. R., Crowley, A. E., & Henderson, P. W. (1996). Improving the store environment: do olfactory cues affect evaluations and behaviors?. Journal of Marketing, 60(2), 67-80. Doi: 10.2307/1251931

Stevenson, J. S., Bruner, G. C., & Kumar, A. (2000). Webpage background and viewer attitudes. Journal of Advertising Research, 40(1-2), 29-34. Doi: 10.2501/JAR-40-1-2-29-34

Wang, Y. J., Minor, M. S., & Wei, J. (2011). Aesthetics and the online shopping environment: Understanding consumer responses. Journal of Retailing, 87(1), 46-58. Doi: 10.1016/j. jretai.2010.09.002[n7][NAE8]

Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. MIS Quarterly, 24(4) [n1][NAE2]665-694. Doi: 10.2307/3250951

Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., & Wood, S. (1997). Interactive home shopping: consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, 61(3), 38-53. Doi: 10.2307/1251788

Attneave, F. (1954). Some informational aspects of visual perception. Psychological Review, 61(3), 183-193. [n3][NAE4]Doi: 10.1037/h0054663

Baker J. (1986). The role of environment in marketing services: The consumer perspective. In: Czpeil JA, Congram C, Shanaham J, editors. The services marketing challenge: Integrated for competitive advantage. Chicago (IL): AMA, 79–84.

Gentile, C., Spiller, N., & Noci, G. (2007). How to sustain the customer experience: An overview of experience components that co-create value with the customer. European Management Journal, 25(5), 395-410. Doi: 10.1016/j.emj.2007.08.005

Bellizzi, J. A., Crowley, A. E., & Hasty, R. W. (1983). The effects of color in store design. Journal of Retailing, 59(1), 21-45. [n5][NAE6]

Berlyne, E. (1960). Conflict, arousal, and curiosity. New York, NY, McGraw Hill.

Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57-71. Doi: 10.2307/1252042

Bodhani, A. (2013). Getting a purchase on AR. Engineering & Technology.https://ieeexplore.ieee.org/stamp/stamp.jsp?arnumber=6513352

Bruner, G. C., & Kumar, A. (2000). Web commercials and advertising hierarchy-of-effects. Journal of Advertising Research, 40(1-2), 35-42. Doi: 10.2501/JAR-40-1-2-35-42

Cox, D., & Cox, A. D. (2002). Beyond first impressions: The effects of repeated exposure on consumer liking of visually complex and simple product designs. Journal of the Academy of Marketing Science, 30(2), 119-130. Doi: https://doi.org/10. 1177/03079459994371

Dailey, L. (2004). Navigational web atmospherics: Explaining the influence of restrictive navigation cues. Journal of Business Research, 57(7), 795-803. Doi: 10.1016/S01482963(02)00364-8

Deng, L., & Poole, M. S. (2010). Affect in web interfaces: A study of the impacts of web page visual complexity and order. MIS Quarterly, 711-730. Doi: 10.2307/25750702

Diamantopoulos, A., & Winklhofer, H. M. (2001). Index construction with formative indicators: An alternative to scale development. Journal of Marketing Research, 38(2), 269-277. Doi: 10. 1509/jmkr.38.2.269.18845

Donderi, D. C. (2006). Visual complexity: A review. Psychological Bulletin, 132(1), 73-97. Doi: 10.1037/0033-2909.132.1.73

Donderi, D. C., & McFadden, S. (2005). Compressed file length predicts search time and errors on visual displays. Displays, 26(2), 71-78. Doi: 10.1016/j.displa.2005. 02.002

EDIT (2023). Türkiye e-ticaret ekosistemi raporu. https://www.dunya.com/ekonomi/e-ticaret-hacmi-800-milyar-liraya-ulasti-haberi

Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business Research, 54(2), 177-184. Doi: 10.1016/S0148-2963(99)00087-9

Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003). Empirical testing of a model of online store atmospherics and shopper responses. Psychology & Marketing, 20(2), 139-150. Doi: 10.1002/mar.10064

Ganesh, J., Reynolds, K. E., Luckett, M., & Pomirleanu, N. (2010). Online shopper motivations, and e-store attributes: An examination of online patronage behavior and shopper typologies. Journal of Retailing, 86(1), 106-115. Doi: 10.1016/j.jretai.2010.01.003

Geissler, G., Zinkhan, G., & Watson, R. T. (2001). Web home page complexity and communication effectiveness. Journal of the Association for Information Systems, 2(1), 1-48. Doi: 10.17 705/1jais.00014

Gentile, C., Spiller, N., & Noci, G. (2007). How to sustain the customer experience: An overview of experience components that co-create value with the customer. European Management Journal, 25(5), 395-410. Doi: 10.1016/j.emj.2007.08.005

Germonprez, M., & Zigurs, I. (2008). Causal factors for web site complexity. Working Papers on Information Systems. https://d1wqtxts1xzle7.cloudfront.net/32108003/030205-libre. pdf?1391435620=&response-content

Golden, L. G. and Zimmerman, D. A. (1986). Effective retailing. Boston: Houghton Mifflin.

Grewal, D., Levy, M., & Kumar, V. (2009). Customer experience management in retailing: An organizing framework. Journal of Retailing, 85(1), 1-14. Doi: 10.1016/j.jretai.2009.01.001

Guo, Y. M., & Hall, D. (2009). Website complexity: Objective versus subjective measures. MWAIS 2009 Proceedings, 28-37. http://aisel.aisnet.org/mwais2009/28

Ha, H. Y., & Perks, H. (2005). Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour: An International Research Review, 4(6), 438-452. Doi: 10.1002/cb.29

Hoffman, D. L., & Novak, T. P. (1996). Marketing in hypermedia computer-mediated environments: Conceptual foundations. Journal of Marketing, 60(3), 50-68. Doi:10.2307 /1251841

Hootsuite, W. A. S. (2023). Digital 2023: Global Overview Report. DataReportal–Global Digital Insights.

https://wearesocial.com/wp-content/uploads/2023/03/Digital-2023-Global-Overview-Report.pdf

Huhmann, B. A. (2003). Visual complexity in banner ads: The role of color, photography, and animation. Visual Communication Quarterly, 10(3), 10-17. Doi: 10.1080/15551390309363510

Kalakota, R., & Whinston, A. B. (1997). Electronic commerce: A manager's guide. Austin, Addison-Wesley Professional.

Kaltcheva, V. D., & Weitz, B. A. (2006). When should a retailer create an exciting store environment?. Journal of Marketing, 70(1), 107-118. Doi: 10.1509/jmkg.70.1.107.qxd

Krafft, M., & Mantrala, M. K. (2006). Retailing in the 21st century: Current and future trends. Berlin, Springer.

Koufaris, M., Kambil, A., & LaBarbera, P. A. (2001). Consumer behavior in web-based commerce: An empirical study. International Journal of Electronic Commerce, 6(2), 115-138. Doi: 10.1080/10864415.2001.11044233

Lavie, T., & Tractinsky, N. (2004). Assessing dimensions of perceived visual aesthetics of websites. International Journal of Human-Computer Studies, 60(3), 269-298. Doi: 10.1016/j.ijhcs. 2003.09.002

Mai, R., Hoffmann, S., Schwarz, U., Niemand, T., & Seidel, J. (2014). The shifting range of optimal web site complexity. Journal of Interactive Marketing, 28(2), 101-116. Doi: 10.1016/j.intmar.2013.10.0

McKinney, L. N. (2004). Creating a satisfying internet shopping experience via atmospheric variables. International Journal of Consumer Studies, 28(3), 268-283. Doi: 10.1111/j.1470-6431. 2004.00368.x

Orth, U. R., & Crouch, R. C. (2014). Is beauty in the aisles of the retailer? Package processing in visually complex contexts. Journal of Retailing, 90(4), 524-537. Doi: 10.1016/ j.jretai.2014.05.004

Orth, U. R., & Wirtz, J. (2014). Consumer processing of interior service environments: The interplay among visual complexity, processing fluency, and attractiveness. Journal of Service Research, 17(3), 296-309. Doi: 10.1177/1094670514529606

Palmer, S. E. (1999). Vision science: Photons to phenomenology. Cambridge, MA: A Bradford Book / MIT Press.

Peracchio, L. A., & Meyers-Levy, J. (2005). Using stylistic properties of ad pictures to communicate with consumers. Journal of Consumer Research, 32(1), 29-40. Doi: 10.1086/429599

Pieters, R., Wedel, M., & Batra, R. (2010). The stopping power of advertising: Measures and effects of visual complexity. Journal of Marketing, 74(5), 48-60. Doi: 10.1509/jmkg.74.5.48

Schenkman, B. N., & Jönsson, F. U. (2000). Aesthetics and preferences of web pages. Behaviour & Information Technology, 19(5), 367-377. Doi: 10.1080/0144929007500000 63

Shankar, V., Inman, J. J., Mantrala, M., Kelley, E., & Rizley, R. (2011). Innovations in shopper marketing: Current insights and future research issues. Journal of Retailing, 87(1), 29-42. Doi: 10.1016/j.jretai.2011.04.007

Spangenberg, E. R., Crowley, A. E., & Henderson, P. W. (1996). Improving the store environment: do olfactory cues affect evaluations and behaviors?. Journal of Marketing, 60(2), 67-80. Doi: 10.2307/1251931

Stevenson, J. S., Bruner, G. C., & Kumar, A. (2000). Webpage background and viewer attitudes. Journal of Advertising Research, 40(1-2), 29-34. Doi: 10.2501/JAR-40-1-2-29-34

Wang, Y. J., Minor, M. S., & Wei, J. (2011). Aesthetics and the online shopping environment: Understanding consumer responses. Journal of Retailing, 87(1), 46-58. Doi: 10.1016/j. jretai.2010.09.002[n7][NAE8]