Dönüştürücü Tüketici Araştırması Perspektifinden Türkiye’de ve Dünyada Aşı Kararsızlığının Toplumsal Maliyeti ve Çözüm Önerileri

Yazarlar

Didem Gamze Işıksal

Özet

Referanslar

Aker, A. A. (2018). “Aşı Karşıtlığı”, Toplum ve Hekim, 33(3), 175-186.

Arıcan, I. (2018). “Sık Rastlanan Aşı Karşıtı İddialara Yanıtlar”, Toplum ve Hekim, 33(3), 195-206.

Attwell, K., Dube, E., Gagneur, A., Omer, S. B., Suggs, L. S., & Thomson, A. (2019). “Vaccine acceptance: science, policy, and practice in a ‘post-fact’world”. Vaccine, 37(5), 677-682.

Azap, A. (2018). “Aşı Karşıtlığının Toplumsal Sonuçları”, Toplum ve Hekim, 33(3), 217-219.

Bozkurt, B. H. (2018). “Aşı Reddine Genel Bir Bakış ve Literatürün Gözden Geçirilmesi”, Kafkas J Med Sci, 8(1), 71-76. doi: 10.5505/kjms.2018.12754

Borden, D. S., Mahamane, S. (2020). “Social marketing and outdoor recreational advocacy groups: Lessons from a rock climbing campaign”. Journal of Outdoor Recreation and Tourism, 29, 100262.

Brown, A. L., Sperandio, M., Turssi, C. P., Leite, R. M. A., Berton, V. F., Succi, R. M., ... Napimoga, M. H. (2018). “Vaccine confidence and hesitancy in Brazil”, Cad. Saúde Pública, 34(9), 1-12.

Cates, J. R., Shafer, A., Diehl, S. J., & Deal, A. M. (2011). “Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers’ Initiation of HPV Vaccine for Their Preteen Daughters in a Primarily Rural Area”. Social Marketing Quarterly, 17(1), 4–26.

Cates, J. R., Diehl, S. J., Crandell, J. L., & Coyne-Beasley, T. (2014). “Intervention effects from a social marketing campaign to promote HPV vaccination in preteen boys”. Vaccine, 32(33), 4171–4178.

Cook, J., Fries, S., & Lynes, J. (2020). “Checking our blind spots: The most common mistakes made by social marketers”. Social Marketing Quarterly, 26(1), 14-27.

Cook, J., Lynes, J., & Fries, S. (2021). “Exploring Mistakes and Failures in Social Marketing: The Inside Story”. Social Marketing Quarterly, 27(1), 13-31.

Deshpande, S., Bhanot, A., & Maknikar, S. (2015). “Assessing the influence of a 360-degree marketing communications campaign with 360-degree feedback”. Social Marketing Quarterly, 21(3), 142–151.

Dubé, E., Gagnon, D., Nickels, E., Jeram, S., & Schuster, M. (2014). “Mapping vaccine hesitancy— Country-specific characteristics of a global phenomenon”. Vaccine, 32(49), 6649–6654.

Dubé, E., Gagnon, D., Ouakki, M., Bettinger, J. A., Guay, M., Halperin S., ... & MacDougall, H. (2016). “Understanding Vaccine Hesitancy in Canada: Results of a Consultation Study by the Canadian Immunization Research Network”, PLoS ONE 11(6), 1-16.

e Silva, S. C., & Silva, M. F. (2012). “Failure is a stepping stone for success”. International Review on Public and Nonprofit Marketing, 9(2), 153–179.

Erdem, Ö., Toktaş, İ., Çelepkolu, T. & Demir, V. (2017). “Mop-Up Oral Polio Aşı Kampanyasında Aşıyı Reddetme Nedenleri: Bir Aile Sağlığı Merkezi Deneyimi”, Konuralp Tıp Dergisi, 9(1), 19-23. doi: 10.18521/ktd.291931

Eskiocak, M. (2018). “Aşılanmama Aşılatmama ve Türkiye’de “Aşı Reddi” Tartışmasına Kısa Bir Katkı, Toplum ve Hekim, 33(3), 220-222.

Eskiocak, M., & Marangoz, B. (2019). “Türkiye’de Bağışıklama Hizmetlerinin Durumu”. Türk Tabipleri Birliği Yayınları.

Giambi, C., Fabiani, M., D’Ancona, F., Ferrara, L., Fiacchini, D., Gallo, T., ... Rota, M. C. (2018). “Parental vaccine hesitancy in Italy: Results from a national survey”, Vaccine, 36, 779–787.

Gilkey, M. B., McRee A. L., Magnus B. E., Reiter, P. L., Dempsey, A. F., & Brewer, N. T. (2016). “Vaccination Confidence and Parental Refusal/Delay of Early Childhood Vaccines”, PLoS ONE, 11(7), 1-12.

Gordon, R. (2013), “Unlocking the potential of upstream social marketing”, European Journal of Marketing, 47(9), 1525-1547.

Gowda, C., Schaffer,S. E., Kopec, K., Markel, A. & Dempsey, A. F. (2013). “Does the relative importance of MMR vaccine concerns differ by degree of parental vaccine hesitancy?”, Human Vaccines Immunotherapeutics, 9(2), 430-436.

Hacettepe Üniversitesi Nüfus Etütleri Enstitüsü. (2014). “2013 Türkiye Nüfus ve Sağlık Araştırması”. Hacettepe Üniversitesi Nüfus Etütleri Enstitüsü, T.C. Kalkınma Bakanlığı ve TÜBİTAK, Ankara, Türkiye.

Hacettepe Üniversitesi Nüfus Etütleri Enstitüsü. (2019). “2018 Türkiye Nüfus ve Sağlık Araştırması”, Hacettepe Üniversitesi Nüfus Etütleri Enstitüsü, T.C. Kalkınma Bakanlığı ve TÜBİTAK, Ankara, Türkiye.

International Social Marketing Association (2013). “The iSMA, ESMA and AASM consensus definition of social marketing”

İPSOS (2021). “52. Dönem Salgın ve Toplum Genel Kamuoyu Araştırması”, https://www.ipsos.com/tr-tr/yakin-cevresine-asi-yaptirmalarini-onerenlerin-orani-yilin-basindan-bu-yana-6-puan-artti. Son erişim tarihi: 30 Mayıs 2023.

James, B., Burke, M., & Yen, B. T. H. (2017). “A critical appraisal of individualized marketing and travel blending interventions in Queensland and Western Australia from 1986-2011”. Travel Behaviour and Society, 8, 1–13.

Karakaya, I. (2018). “Otizm ve Aşılar Arasında Bir İlişki Var mı?”, Toplum ve Hekim, 33(3), 213-216.

Karafillakis, E., Dinca, I., Apfel, F., Cecconi, S., Wurz, A., Takacs, J., ... Larson, H. C. (2016). “Vaccine hesitancy among healthcare workers in Europe: A qualitative study”, Vaccine, 34, 5013-5020.

Keeffe, P. (2016), “People Who Don’t Get Vaccinations Cost U.S. Economy $7 Billion a Year”, https://www.healthline.com/health-news/vaccinations-cost-us-economy-7-billion-a-year. Son erişim tarihi: 28 Mayıs 2023.

Kotler, P., & Zaltman, G. (1971). “Social marketing: an approach to planned social change”. Journal of marketing, 35(3), 3-12.

Ling, J. C., Franklin, B. A. K., Lindsteadt, J. F., & Gearon, S. A. N. (1992). “Social Marketing: Its Place in Public Health”. Annual Review of Public Health, 13(1), 341–362.

Mick, D. G. (2006). Meaning and mattering through transformative consumer research. Advances in consumer research, 33(1), 1-4.

Mick, D. G., Pettigrew, S., Pechmann, C. C., & Ozanne, J. L. (Eds.). (2012). “Transformative consumer research for personal and collective well-being”. Routledge.

Opel DJ, Diekema DS, Lee NR, & Marcuse EK. (2009). “Social Marketing as a Strategy to Increase Immunization Rates”. Arch Pediatr Adolesc Med. 163(5):432–437.

Özata, F. Z., & Kapusuz, S. (2019). “Aşı Kararsızlığı ve Aşı Reddi Konusuna Sosyal Pazarlama Bakış Açısından Çözüm Önerileri”. Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 20(1), 65-83

Puri, N., Coomes, E.A., Haghbayan, H., & Gunaratne, K. (2020). “Social media and vaccine hesitancy: New updates for the era of COVID-19 and globalized infectious diseases”. Hum. Vaccines Immunother. 16, 2586–2593.

Ramirez, A. S., Diaz Rios, L. K., Valdez, Z., Estrada, E., & Ruiz, A. (2017). “Bringing produce to the people: Implementing a social marketing food access intervention in rural food deserts”. Journal of Nutrition Education and Behaviour, 49(2), 166–174.

Report of the SAGE Working Group on Vaccine Hesitancy; October 2014. http://www.who.int/immunization/sage/meetings/2014/october/1_Report_WORKING_GROUP_vaccine_hesitancy_final.pdf Son erişim tarihi: 25 Mayıs 2023.

Russell-Bennett, R., Fisk, R. P., Rosenbaum, M. S., & Zainuddin, N. (2019). “Commentary: transformative service research and social marketing–converging pathways to social change”. Journal of Services Marketing.

SAGE Review. (2014). WHO SAGE working group dealing with vaccine hesitancy. In: Strategies for addressing vaccine hesitancy: a systematic review. Erişim adresi: https://www.who.int/immunization/sage/meet ings/2014/october/3_SAGE_WG_Strategies_ad dressing_vaccine_hesitancy_2014.pdf

Smith, P. B., MacQuarrie, C. R., Herbert, R. J., & Begley, L. H. (2009). “Beyond “reach”: Evaluating a smoke- free homes social marketing campaign”. International Journal of Health Promotion and Education, 47(2), 57–62.

Smith, P. J., Humiston, S. G., Marcuse, E. K., Zhao, Z., Dorell, C. G., Howes, C. ve Hibbs, B. (2011). “Parental Delay or Refusal of Vaccine Doses, Childhood Vaccination Coverage at 24 Months of Age, and the Health Belief Model”, Public Health Reports, 126, 135-146.

Sundstrom, B. (2013). “(Re)writing the body: A presumption analysis of pregnancy”. Journal of Social Marketing, 3(2), 127–143.

TRT Haber. (3 Mayıs 2021). https://www.trthaber.com/haber/gundem/istanbulda-ne-kadar-asi-yapildi-577941.html Son erişim tarihi: 20 Mayıs 2023.

Taner, Ş. (2018). “Bağışıklamayı Kim Tehdit Ediyor: Aşı Karşıtları? Aşı Piyasası”, Toplum ve Hekim, 33(3), 165-174.

Yavuz, M. (2018). “Aşı Karşıtlığının Tarihçesi”, Toplum ve Hekim, 33(3), 187-194.

WHO, TIP. (2013). “The guide to tailoring immunization programmes”. WHO Regional Office for Europe 2013. http://www.euro.who.int/__data/assets/pdf_fil e/0003/187347/The-Guide-to-Tailoring- Immunization-Programmes-TIP.pdf. Son erişim tarihi: 20 Mayıs 2023.

WHO (2020). Ten threats to global health in 2019. https://www.who.int/news-room/spotlight/ten-threats-to-global-health-in-2019. Son erişim tarihi: 30 Mayıs 2023.

Wymer, W., (2011). “Developing more effective social marketing strategies”. Journal of Social Marketing, 1(1), 17–31.

Referanslar

Aker, A. A. (2018). “Aşı Karşıtlığı”, Toplum ve Hekim, 33(3), 175-186.

Arıcan, I. (2018). “Sık Rastlanan Aşı Karşıtı İddialara Yanıtlar”, Toplum ve Hekim, 33(3), 195-206.

Attwell, K., Dube, E., Gagneur, A., Omer, S. B., Suggs, L. S., & Thomson, A. (2019). “Vaccine acceptance: science, policy, and practice in a ‘post-fact’world”. Vaccine, 37(5), 677-682.

Azap, A. (2018). “Aşı Karşıtlığının Toplumsal Sonuçları”, Toplum ve Hekim, 33(3), 217-219.

Bozkurt, B. H. (2018). “Aşı Reddine Genel Bir Bakış ve Literatürün Gözden Geçirilmesi”, Kafkas J Med Sci, 8(1), 71-76. doi: 10.5505/kjms.2018.12754

Borden, D. S., Mahamane, S. (2020). “Social marketing and outdoor recreational advocacy groups: Lessons from a rock climbing campaign”. Journal of Outdoor Recreation and Tourism, 29, 100262.

Brown, A. L., Sperandio, M., Turssi, C. P., Leite, R. M. A., Berton, V. F., Succi, R. M., ... Napimoga, M. H. (2018). “Vaccine confidence and hesitancy in Brazil”, Cad. Saúde Pública, 34(9), 1-12.

Cates, J. R., Shafer, A., Diehl, S. J., & Deal, A. M. (2011). “Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers’ Initiation of HPV Vaccine for Their Preteen Daughters in a Primarily Rural Area”. Social Marketing Quarterly, 17(1), 4–26.

Cates, J. R., Diehl, S. J., Crandell, J. L., & Coyne-Beasley, T. (2014). “Intervention effects from a social marketing campaign to promote HPV vaccination in preteen boys”. Vaccine, 32(33), 4171–4178.

Cook, J., Fries, S., & Lynes, J. (2020). “Checking our blind spots: The most common mistakes made by social marketers”. Social Marketing Quarterly, 26(1), 14-27.

Cook, J., Lynes, J., & Fries, S. (2021). “Exploring Mistakes and Failures in Social Marketing: The Inside Story”. Social Marketing Quarterly, 27(1), 13-31.

Deshpande, S., Bhanot, A., & Maknikar, S. (2015). “Assessing the influence of a 360-degree marketing communications campaign with 360-degree feedback”. Social Marketing Quarterly, 21(3), 142–151.

Dubé, E., Gagnon, D., Nickels, E., Jeram, S., & Schuster, M. (2014). “Mapping vaccine hesitancy— Country-specific characteristics of a global phenomenon”. Vaccine, 32(49), 6649–6654.

Dubé, E., Gagnon, D., Ouakki, M., Bettinger, J. A., Guay, M., Halperin S., ... & MacDougall, H. (2016). “Understanding Vaccine Hesitancy in Canada: Results of a Consultation Study by the Canadian Immunization Research Network”, PLoS ONE 11(6), 1-16.

e Silva, S. C., & Silva, M. F. (2012). “Failure is a stepping stone for success”. International Review on Public and Nonprofit Marketing, 9(2), 153–179.

Erdem, Ö., Toktaş, İ., Çelepkolu, T. & Demir, V. (2017). “Mop-Up Oral Polio Aşı Kampanyasında Aşıyı Reddetme Nedenleri: Bir Aile Sağlığı Merkezi Deneyimi”, Konuralp Tıp Dergisi, 9(1), 19-23. doi: 10.18521/ktd.291931

Eskiocak, M. (2018). “Aşılanmama Aşılatmama ve Türkiye’de “Aşı Reddi” Tartışmasına Kısa Bir Katkı, Toplum ve Hekim, 33(3), 220-222.

Eskiocak, M., & Marangoz, B. (2019). “Türkiye’de Bağışıklama Hizmetlerinin Durumu”. Türk Tabipleri Birliği Yayınları.

Giambi, C., Fabiani, M., D’Ancona, F., Ferrara, L., Fiacchini, D., Gallo, T., ... Rota, M. C. (2018). “Parental vaccine hesitancy in Italy: Results from a national survey”, Vaccine, 36, 779–787.

Gilkey, M. B., McRee A. L., Magnus B. E., Reiter, P. L., Dempsey, A. F., & Brewer, N. T. (2016). “Vaccination Confidence and Parental Refusal/Delay of Early Childhood Vaccines”, PLoS ONE, 11(7), 1-12.

Gordon, R. (2013), “Unlocking the potential of upstream social marketing”, European Journal of Marketing, 47(9), 1525-1547.

Gowda, C., Schaffer,S. E., Kopec, K., Markel, A. & Dempsey, A. F. (2013). “Does the relative importance of MMR vaccine concerns differ by degree of parental vaccine hesitancy?”, Human Vaccines Immunotherapeutics, 9(2), 430-436.

Hacettepe Üniversitesi Nüfus Etütleri Enstitüsü. (2014). “2013 Türkiye Nüfus ve Sağlık Araştırması”. Hacettepe Üniversitesi Nüfus Etütleri Enstitüsü, T.C. Kalkınma Bakanlığı ve TÜBİTAK, Ankara, Türkiye.

Hacettepe Üniversitesi Nüfus Etütleri Enstitüsü. (2019). “2018 Türkiye Nüfus ve Sağlık Araştırması”, Hacettepe Üniversitesi Nüfus Etütleri Enstitüsü, T.C. Kalkınma Bakanlığı ve TÜBİTAK, Ankara, Türkiye.

International Social Marketing Association (2013). “The iSMA, ESMA and AASM consensus definition of social marketing”

İPSOS (2021). “52. Dönem Salgın ve Toplum Genel Kamuoyu Araştırması”, https://www.ipsos.com/tr-tr/yakin-cevresine-asi-yaptirmalarini-onerenlerin-orani-yilin-basindan-bu-yana-6-puan-artti. Son erişim tarihi: 30 Mayıs 2023.

James, B., Burke, M., & Yen, B. T. H. (2017). “A critical appraisal of individualized marketing and travel blending interventions in Queensland and Western Australia from 1986-2011”. Travel Behaviour and Society, 8, 1–13.

Karakaya, I. (2018). “Otizm ve Aşılar Arasında Bir İlişki Var mı?”, Toplum ve Hekim, 33(3), 213-216.

Karafillakis, E., Dinca, I., Apfel, F., Cecconi, S., Wurz, A., Takacs, J., ... Larson, H. C. (2016). “Vaccine hesitancy among healthcare workers in Europe: A qualitative study”, Vaccine, 34, 5013-5020.

Keeffe, P. (2016), “People Who Don’t Get Vaccinations Cost U.S. Economy $7 Billion a Year”, https://www.healthline.com/health-news/vaccinations-cost-us-economy-7-billion-a-year. Son erişim tarihi: 28 Mayıs 2023.

Kotler, P., & Zaltman, G. (1971). “Social marketing: an approach to planned social change”. Journal of marketing, 35(3), 3-12.

Ling, J. C., Franklin, B. A. K., Lindsteadt, J. F., & Gearon, S. A. N. (1992). “Social Marketing: Its Place in Public Health”. Annual Review of Public Health, 13(1), 341–362.

Mick, D. G. (2006). Meaning and mattering through transformative consumer research. Advances in consumer research, 33(1), 1-4.

Mick, D. G., Pettigrew, S., Pechmann, C. C., & Ozanne, J. L. (Eds.). (2012). “Transformative consumer research for personal and collective well-being”. Routledge.

Opel DJ, Diekema DS, Lee NR, & Marcuse EK. (2009). “Social Marketing as a Strategy to Increase Immunization Rates”. Arch Pediatr Adolesc Med. 163(5):432–437.

Özata, F. Z., & Kapusuz, S. (2019). “Aşı Kararsızlığı ve Aşı Reddi Konusuna Sosyal Pazarlama Bakış Açısından Çözüm Önerileri”. Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 20(1), 65-83

Puri, N., Coomes, E.A., Haghbayan, H., & Gunaratne, K. (2020). “Social media and vaccine hesitancy: New updates for the era of COVID-19 and globalized infectious diseases”. Hum. Vaccines Immunother. 16, 2586–2593.

Ramirez, A. S., Diaz Rios, L. K., Valdez, Z., Estrada, E., & Ruiz, A. (2017). “Bringing produce to the people: Implementing a social marketing food access intervention in rural food deserts”. Journal of Nutrition Education and Behaviour, 49(2), 166–174.

Report of the SAGE Working Group on Vaccine Hesitancy; October 2014. http://www.who.int/immunization/sage/meetings/2014/october/1_Report_WORKING_GROUP_vaccine_hesitancy_final.pdf Son erişim tarihi: 25 Mayıs 2023.

Russell-Bennett, R., Fisk, R. P., Rosenbaum, M. S., & Zainuddin, N. (2019). “Commentary: transformative service research and social marketing–converging pathways to social change”. Journal of Services Marketing.

SAGE Review. (2014). WHO SAGE working group dealing with vaccine hesitancy. In: Strategies for addressing vaccine hesitancy: a systematic review. Erişim adresi: https://www.who.int/immunization/sage/meet ings/2014/october/3_SAGE_WG_Strategies_ad dressing_vaccine_hesitancy_2014.pdf

Smith, P. B., MacQuarrie, C. R., Herbert, R. J., & Begley, L. H. (2009). “Beyond “reach”: Evaluating a smoke- free homes social marketing campaign”. International Journal of Health Promotion and Education, 47(2), 57–62.

Smith, P. J., Humiston, S. G., Marcuse, E. K., Zhao, Z., Dorell, C. G., Howes, C. ve Hibbs, B. (2011). “Parental Delay or Refusal of Vaccine Doses, Childhood Vaccination Coverage at 24 Months of Age, and the Health Belief Model”, Public Health Reports, 126, 135-146.

Sundstrom, B. (2013). “(Re)writing the body: A presumption analysis of pregnancy”. Journal of Social Marketing, 3(2), 127–143.

TRT Haber. (3 Mayıs 2021). https://www.trthaber.com/haber/gundem/istanbulda-ne-kadar-asi-yapildi-577941.html Son erişim tarihi: 20 Mayıs 2023.

Taner, Ş. (2018). “Bağışıklamayı Kim Tehdit Ediyor: Aşı Karşıtları? Aşı Piyasası”, Toplum ve Hekim, 33(3), 165-174.

Yavuz, M. (2018). “Aşı Karşıtlığının Tarihçesi”, Toplum ve Hekim, 33(3), 187-194.

WHO, TIP. (2013). “The guide to tailoring immunization programmes”. WHO Regional Office for Europe 2013. http://www.euro.who.int/__data/assets/pdf_fil e/0003/187347/The-Guide-to-Tailoring- Immunization-Programmes-TIP.pdf. Son erişim tarihi: 20 Mayıs 2023.

WHO (2020). Ten threats to global health in 2019. https://www.who.int/news-room/spotlight/ten-threats-to-global-health-in-2019. Son erişim tarihi: 30 Mayıs 2023.

Wymer, W., (2011). “Developing more effective social marketing strategies”. Journal of Social Marketing, 1(1), 17–31.

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20 Kasım 2023

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