Tutundurma

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Baines, P., Fill, C., & Page, K. (2013). Essentials of marketing. Oxford University Press, USA.

Shimp T.A & Andrews J.C (2013). Advertising, promotion, and other aspects of integrated marketing communications (9th ed.). Cengage Learning.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Wells, W., Burnett, J., & Moriarty, S. (2006). Advertising: Principles and practice (7th ed.). Upper Saddle River, NJ: Pearson Education.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Arens, W. F., Weigold, M. F., & Arens, C. (2011). Contemporary advertising and integrated marketing communications (13th ed.). McGraw-Hill Irwin.

Wells, W., Burnett, J., & Moriarty, S. (2006). Advertising: Principles and practice (7th ed.). Upper Saddle River, NJ: Pearson Education.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Arens, W. F., Weigold, M. F., & Arens, C. (2011). Contemporary advertising and integrated marketing communications (13th ed.). McGraw-Hill Irwin.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Arens, W. F., Weigold, M. F., & Arens, C. (2011). Contemporary advertising and integrated marketing communications (13th ed.). McGraw-Hill Irwin.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Wells, W., Burnett, J., & Moriarty, S. (2006). Advertising: Principles and practice (7th ed.). Upper Saddle River, NJ: Pearson Education.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Arens, W. F., Weigold, M. F., & Arens, C. (2011). Contemporary advertising and integrated marketing communications (13th ed.). McGraw-Hill Irwin.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Simulmedia. (t.y.). What is a rating in advertising? https://www.simulmedia.com/tv-advertising-glossary/what-is-rating-in-advertising Erişim tarihi: 20 Ağustos 2025

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Wells, W., Burnett, J., & Moriarty, S. (2006). Advertising: Principles and practice (7th ed.). Upper Saddle River, NJ: Pearson Education.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Wells, W., Burnett, J., & Moriarty, S. (2006). Advertising: Principles and practice (7th ed.). Upper Saddle River, NJ: Pearson Education.

Arens, W. F., Weigold, M. F., & Arens, C. (2011). Contemporary advertising and integrated marketing communications (13th ed.). McGraw-Hill Irwin.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Arens, W. F., Weigold, M. F., & Arens, C. (2011). Contemporary advertising and integrated marketing communications (13th ed.). McGraw-Hill Irwin.

Houston, Amy. (2022). Ads of the Week: A Stranger Things stunt from Netflix and Nike’s 3D billboard. https://www.thedrum.com/news/2022/06/01/ads-the-week-stranger-things-stunt-netflix-and-nike-s-3d-billboard

Simpson, F. (2018). Black Mirror advert takeover at Old Street station leaves commuters feeling unnerved. https://www.standard.co.uk/news/london/black-mirror-advert-takeover-at-old-street-station-leaves-commuters-feeling-unnerved-a3730861.html

Adams, P. (2025). Cheetos received a hand from Netflix’s “Wednesday” in mischievous new ads. https://www.marketingdive.com/news/cheetos-receives-a-hand-from-netflixs-wednesday-in-mischievous-new-ads/753665/?utm_

Edvido. (2024). A case study: Red Bull’s marketing strategy. https://www.edvido.com/blog/a-case-study-red-bulls-marketing-strategy

Parsons, S. (2023). The story behind Maybelline’s viral London underground advert. https://cosmeticsbusiness.com/the-story-behind-maybelline-s-viral-london-underground-advert-210102

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Wells, W., Burnett, J., & Moriarty, S. (2006). Advertising: Principles and practice (7th ed.). Upper Saddle River, NJ: Pearson Education.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Arens, W. F., Weigold, M. F., & Arens, C. (2011). Contemporary advertising and integrated marketing communications (13th ed.). McGraw-Hill Irwin.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications (8th ed.). Pearson.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Shimp T.A & Andrews J.C (2013). Advertising, promotion, and other aspects of integrated marketing communications (9th ed.). Cengage Learning.

Broom, G. M. & Sha, B.L. (2013). Effective public relations (11th ed.). Pearson.

Akdağ, M. (2005). Halkla ilişkiler ve kriz yönetimi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (14), 1-20.

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Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Castro, K. C. (2024). Dove: Shifting standards and ideal self-perception. The International Trade Journal, 38(1), 91-98.

Özdemir, Ö. (2018). Firma yönetim stratejilerinin kurumsal sosyal sorumluluk faaliyetlerine etkisinin GSM sektörleri açısından değerlendirilmesi: Turkcell örneği. Açıköğretim Uygulamaları ve Araştırmaları Dergisi, 4(3), 117-128.

Welch, J. (2019). The Volkswagen recovery: leaving scandal in the dust. Journal of Business Strategy, 40(2), 3-13. https://doi.org/10.1108/JBS-04-2018-0068

Özcüre, T. O. (2018). Volkswagen emisyon krizi ve kriz yönetiminde halkla ilişkilerin rolü. Kent Akademisi, 11(3), 374-389.

Wilcox, D. L., Cameron, G. T., & Reber, B. H. (2015). Public relations: Strategies and tactics (11th ed.). Pearson.

Cutlip, S. M., Center, A. H. & Broom, G. M. (2006). Effective public relations (9th ed.). NJ: Pearson Education International.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Weitz, B. A., & Bradford, K. D. (1999). Personal selling and sales management: A relationship marketing perspective. Journal of the Academy of Marketing Science, 27(2), 241-254.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Johnston, M. W., & Marshall, G. W. (2016). Sales force management: Leadership, innovation, technology (12th ed.). Routledge.

Futrell, C. (2014). Fundamentals of selling: Customers for life through service (13th ed.). McGraw-Hill.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Roberts, M. L., & Berger, P. D. (1999). Direct marketing management (2nd ed.). Prentice Hall International (UK).

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Stone, B., & Jacobs, R. (2008). Successful direct marketing methods (8th ed.). McGraw-Hill.

Zarichna, O. (2021). Advantages of using direct marketing in the sales activities of the enterprise. Scientific Papers of Silesian University of Technology, Organization and Management Series (154), 365-374. http://dx.doi.org/10.29119/1641-3466.2021.154.28

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Stone, B., & Jacobs, R. (2008). Successful direct marketing methods (8th ed.). McGraw-Hill.

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. John Wiley and Sons.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson.

Ryan, D. (2016). Understanding digital marketing: Marketing strategies for engaging the digital generation. Kogan Page Publishers.

Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother? Business Horizons, 57(6), 703–708.

Nicholas, M. (2025). What is click-through rate (CTR), How to calculate it (formula) and how does it compare to conversion rate. https://vwo.com/blog/conversion-rate-and-click-through-rate-difference/

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson.

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. John Wiley and Sons.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson.

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. John Wiley and Sons.

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications (8th ed.). Pearson.

Belch, G. E., & Belch, M. A. (2021). Advertising and promotion: An integrated marketing communications perspective (12th ed.). McGraw-Hill.

Baines, P., Fill, C., & Page, K. (2013). Essentials of marketing. Oxford University Press, USA.

Shimp T.A & Andrews J.C (2013). Advertising, promotion, and other aspects of integrated marketing communications (9th ed.). Cengage Learning.

Unilever (2024). 20 years on. Dove and the future of Real Beauty. https://www.unilever.com/news/news-search/2024/20-years-on-dove-and-the-future-of-real-beauty/

Boone, B. (2024). “I’m Lovin’ It”: The history of McDonald’s most popular jingle https://www.thetakeout.com/history-of-mcdonald-s-i-m-lovin-it-jingle-1846400888/

Vestel Türkiye, (2021). Vestelle evlerde akıllı dönüşüm başlıyor. https://www.youtube.com/watch?v=wPOHglYhscY

Coca-Cola (2021). Coca-Cola-New Year https://www.youtube.com/watch?v=Q6ASE-9nKoA

Turkcell (2016). Turkcell 4.5G hızıyla bağlıyız biz. https://www.youtube.com/watch?v=NQU1cbnuhwI

Köse, E. (2016). Apple’ın bugüne kadar yayınlanan en efsane reklamları. https://www.log.com.tr/applein-bugune-kadar-yayinlanan-en-efsane-reklamlari/4/

Quora (t.y.). In the 80’s, Pepsi started a commerical effort called “The Pepsi Challenge” https://www.quora.com/In-the-80s-Pepsi-started-a-commercial-effort-called-The-Pepsi-Challenge-that-was-tremendously-effective-It-even-made-Coke-change-its-formula-causing-the-New-Coke-debacle-Why-didnt-Pepsi-followup-on-that-with-more

Arçelik (2015). Çelik’le Çeliknaz nasıl tanıştı? https://www.youtube.com/watch?v=eTTF9jOhd2M&list=PLSlgLMNGLxojrW2mOPXN3kHdIDYf7OOsD&index=5

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Clow, K. E., & Baack, D. (2018). Integrated advertising, promotion, and marketing communications (8th ed.). Pearson.