Fiyat ve Temel Fiyatlandırma Kararları

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Kotler, P., & Keller, K. L. (2021). Marketing Management (16th ed.). Pearson Education.

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Kotler, P., & Keller, K. L. (2021). Marketing Management (16th ed.). Pearson Education.

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Mucuk, İ. (2018). Modern İşletmecilik, İstanbul: Türkmen Kitabevi.

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