Pazarlama Araştırması

Yazarlar

Özet

Referanslar

Malhotra, N. K., Nunan, D., & Birks, D. F. (2020). Marketing research: an applied approach (6th ed.). Harlow: Pearson Education.

Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2011). Marketing research (2nd Asia Pacific ed.). South Melbourne, Vic.: Cengage Learning.

Malhotra, N. K., Nunan, D., ve Birks, D. F. (2020). Marketing research: an applied approach (6th ed.). Harlow: Pearson Education.

Zikmund, W. G., Babin, B. J., Carr, J. C., & Griffin, M. (2011). Marketing research (2nd Asia Pacific ed.). South Melbourne, Vic.: Cengage Learning.

Arora, R., & Mahankale, N. R. (2012). Marketing research. New Delhi: PHI Learning Pvt. Ltd.

Gegez, E., ve Gegez, E. (2023). Pazarlama araştırması (11. bs.). İstanbul: Beta Yayınları.

Stevens, R. E., Loudon, D. L., Cole, H., & Wrenn, B. (2013). Concise encyclopedia of church and religious organization marketing (Reprint ed.). Routledge.

Demirci Orel, F. & Demirkılıç, N. (2022), Çocuk tüketiciler ve endüstriyel gıdalar: tüketici sosyalleşmesinde ebeveyn ve medya ilişkisi, Nobel Akademik Yayıncılık.

Demirci Orel, F. & Bozdemir, M. (2024), Yoksulluk ve tüketim, Karahan Yayınları.

Krueger, R. A., Casey, M. A., Donner, J., Kirsch, S., & Maack, J. N. (2001). Social analysis: Selected tools and techniques (Social Development Papers No. 36). World Bank.

Zikmund, W. G., ve Ward, S. (2011). Marketing research (2nd Asia-Pacific ed.). Cengage Learning.

Netflix. (Haziran, 2025). Customer surveys from Netflix. https://help.netflix.com/en/node/48042

Nudge.now. (2025, Haziran 05). In-app survey examples Uber & Netflix https://www.nudgenow.com/blogs/how-b2c-companies-like-uber-airbnb-utilize-in-app surveys-to-drive-actionable-insights-and-innovation

Risku, H., Hirvonen, M., Rogl, R., & Milošević, J. (2022). Ethnographic research. In F. Zanettin ve C. Rundle (Eds.), The Routledge Handbook of Translation and Methodology (pp. 324–339)

Mattel.com. (2025, Ağustos 05). Fisher price play lab. https://shop.mattel.com/pages/fisher price-play-lab

Gegez, E., ve Gegez, E. (2023). Pazarlama araştırması (11. bs.). İstanbul: Beta Yayınları.

Tek, Ö. ve Demirci Orel, F. (2008) Perakende pazarlama yönetimi, Üçüncü Baskı, Birleşik Matbaacılık, İzmir.

Sudman, S., ve Wansink, B. (2002). Consumer panels (2. baskı). South-Western Educational Pub.

Cochran, W. G. (1977). Sampling Techniques (3. baskı). New York: John Wiley & Sons.

Sarstedt, M., Bengart, P., Shaltoni, A. M., & Lehmann, S. (2018). The use of sampling methods in advertising research: A gap between theory and practice. International Journal of Advertising, 37(4), 650–663.

Gegez, E., ve Gegez, E. (2023). Pazarlama araştırması (11. bs.). İstanbul: Beta Yayınları.

InMoment. (2025, Temmuz 04). Improving customer experience through stratified sampling. https://inmoment.com/blog/stratified-sampling/

Galloway, A. (2005). Non-probability sampling. In K. Kempf-Leonard (Ed.), Encyclopedia of social measurement (pp. 859–864).

Gegez, E., ve Gegez, E. (2023). Pazarlama araştırması (11. bs.). İstanbul: Beta Yayınları.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate data analysis (8th ed.). Cengage Learning.

Exploding Topics. (2025, Haziran 02). Amount of data created daily. https://explodingtopics.com/blog/data-generated-per-day

Hair, J. F., Harrison, D. E., & Risher, J. J. (2018). Marketing research in the 21st century: Opportunities and challenges. Brazilian Journal of Marketing- BJMkt, Revista Brasileira de Marketing – ReMark, 17(5), 666–699.

Marr, B. (2014). Büyük veri iş başında (B. Gündüz, Çev.). Mediacat Yayıncılık.

Sprinklr. (2025, Haziran 02). Customer expreience marketing explained (2024 guide). https://www.sprinklr.com/cxm/customer-experience-marketing/

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Sayfalar

99-128

Yayınlanan

6 Şubat 2026

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