Tüketici Davranışları ve Örgütsel Davranışlar

Yazarlar

Özet

Referanslar

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Sheth, J. N. (2021). Next frontiers of research in data-driven marketing: Will techniques keep up with data tsunami? Journal of Business Research, 124, 616–620. https://doi.org/10.1016/j.jbusres.2020.10.058

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Odabaşı, Y. & Barış, G. (2017). Tüketici davranışı (17. baskı). MediaCat Yayınları.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Belk, R. W. (2013). Extended self in a digital world. Journal of Consumer Research, 40(3), 477–500. https://doi.org/10.1086/671052

Oliver, R. L. (1999). Whence consumer loyalty? Journal of Marketing, 63(Special Issue), 33–44. https://doi.org/10.2307/1252099

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Laudon, K. C., & Traver, C. G. (2022). E-commerce 2022: Business, technology, and society (17th ed.). Pearson.

Chen, L., Mislove, A., & Wilson, C. (2016). An empirical analysis of algorithmic pricing on Amazon Marketplace. Proceedings of the 25th International Conference on World Wide Web, 1339–1349. https://doi.org/10.1145/2872427.2883089

Edvardsson, B., Enquist, B., & Hay, M. (2006). Values‐based service brands: Narratives from IKEA. Managing Service Quality: An International Journal, 16(3), 230-246.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Soper, B., Milford, T., & Rosenthal, G. (1995). Belief when evidence does not support theory. Psychology & Marketing, 12(5), 415–422.

Neher, A. (1991). Maslow’s theory of motivation: A critique. Journal of Humanistic Psychology, 31(3), 89–112.

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2018). Consumer behavior (7th ed.). Cengage Learning.

Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior (8th ed.). Dryden Press.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2018). Consumer behavior (7th ed.). Cengage Learning.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2018). Consumer behavior (7th ed.). Cengage Learning.

Hawkins, D. I., & Mothersbaugh, D. L. (2016). Consumer behavior: Building marketing strategy (13th ed.). McGraw-Hill Education.

Feist, G. J. (2008). The psychology of science and the origins of the scientific mind. Yale University Press.

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Ajzen, I. (1988). Attitudes, personality, and behavior. Milton Keynes: Open University Press.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Fort Worth, TX: Harcourt Brace Jovanovich.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Hawkins, D. I., & Mothersbaugh, D. L. (2016). Consumer behavior: Building marketing strategy (13th ed.). McGraw-Hill Education.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2018). Consumer behavior (7th ed.). Cengage Learning.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Hoyer, W. D., MacInnis, D. J., & Pieters, R. (2018). Consumer behavior (7th ed.). Cengage Learning.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Kozinets, R. V. (2015). Netnography: Redefined. Sage.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Bozbulut, Ö. M. & Turanlı, M. (2024). Sosyo-Ekonomik statü gruplarına göre davranışsal değerlerin farklılaşması. İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi, 23(49), 1401-1413. doi:10.46928/iticusbe.1338680

Yıldız, H. (2021). Hedef kitle ve sosyo ekonomik statü (S.E.S.) nedir? https://www.haldunyildiz.com/hedef-kitle-ve-sosyo-ekonomik-statu-s-e-s-nedir/

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Hawkins, D. I., & Mothersbaugh, D. L. (2016). Consumer behavior: Building marketing strategy (13th ed.). McGraw-Hill Education.

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Valentine, D.B., & Powers, T.L. (2013). Generation Y values and lifestyle segments. Journal of Consumer Marketing, 30(7), 597-606.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Mitchell, V. W. (1999). Consumer perceived risk: Conceptualisations and models. European Journal of Marketing, 33(1/2), 163–195. https://doi.org/10.1108/03090569910249229

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Solomon, M. R. (2020). Consumer behavior: Buying, having, and being (13th ed.). Pearson.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Sweeney, J. C., Hausknecht, D., & Soutar, G. N. (2000). Cognitive dissonance after purchase: A multidimensional scale. Psychology & Marketing, 17(5), 369–385.

Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1995). Consumer behavior (8th ed.). Dryden Press.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0: Moving from traditional to digital. Wiley.

Cheung, C. M., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461–470.

Kotler, P., Armstrong, G., & Balasubramanian, S. (2022). Principles of marketing (19th ed.). Pearson.

Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Kotler, P., Armstrong, G., & Balasubramanian, S. (2022). Principles of marketing (19th ed.). Pearson.

Johnston, W. J., & Lewin, J. E. (1996). Organizational buying behavior: Toward an integrative framework. Journal of Business Research, 35(1), 1-15.

Kotler, P., Armstrong, G., & Balasubramanian, S. (2022). Principles of marketing (19th ed.). Pearson.

Hutt, M. D., & Speh, T. W. (2012). Business marketing management: B2B. (11th ed.). Cengage Learning.

Kotler, P., Armstrong, G., & Balasubramanian, S. (2022). Principles of marketing (19th ed.). Pearson.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Webster Jr, F. E., & Wind, Y. (1972). A general model for understanding organizational buying behavior. Journal of Marketing, 36(2), 12-19.

Hutt, M. D., & Speh, T. W. (2012). Business marketing management: B2B. (11th ed.). Cengage Learning.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Hutt, M. D., & Speh, T. W. (2012). Business marketing management: B2B. (11th ed.). Cengage Learning.

Johnston, W. J., & Lewin, J. E. (1996). Organizational buying behavior: Toward an integrative framework. Journal of Business Research, 35(1), 1-15.

Webster Jr, F. E., & Wind, Y. (1972). A general model for understanding organizational buying behavior. Journal of Marketing, 36(2), 12-19.

Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.

Kotler, P., Armstrong, G., & Balasubramanian, S. (2022). Principles of marketing (19th ed.). Pearson.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Hutt, M. D., & Speh, T. W. (2012). Business marketing management: B2B. (11th ed.). Cengage Learning.

İndir

Sayfalar

67-98

Yayınlanan

6 Şubat 2026

Lisans

Lisans