Tüketici Davranışları ve Örgütsel Davranışlar
Özet
Referanslar
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Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Pearson.
Kotler, P., Armstrong, G., & Balasubramanian, S. (2022). Principles of marketing (19th ed.). Pearson.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.
Hutt, M. D., & Speh, T. W. (2012). Business marketing management: B2B. (11th ed.). Cengage Learning.