Stratejik Pazarlama Planlaması

Varadarajan, R. (2020). Innovation and marketing strategy. Journal of the Academy of Marketing Science, 48(3), 351–372.

Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M. (2020). Market orientation and firm performance: A meta-analytic review. Journal of Marketing, 84(3), 1–24.

Day, G. S., & Moorman, C. (2019). Organizing for marketing excellence. Journal of Marketing, 83(6), 1–17.

Keller, K. L. (2022). Customer-based brand equity: A framework for strategic brand management. Journal of Brand Management, 29(3), 231–245.

Varadarajan, R. (2020). Innovation and marketing strategy. Journal of the Academy of Marketing Science, 48(3), 351–372.

Keller, K. L. (2022). Customer-based brand equity: A framework for strategic brand management. Journal of Brand Management, 29(3), 231–245.

Day, G. S., & Moorman, C. (2019). Organizing for marketing excellence. Journal of Marketing, 83(6), 1–17.

Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Marketing strategy in the C-suite: The relationship between the CMO and top management. Journal of Marketing, 83(6), 1–20.

Porter, M. E. (1985). Competitive advantage. New York, 13.

Sigalas, C., & Economou, V. (2023). Rethinking sustainable competitive advantage. European Management Journal, 41(3), 475–486.

Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M. (2020). Market orientation and firm performance: A meta-analytic review. Journal of Marketing, 84(3), 1–24.

Teece, D. J. (2021). Dynamic capabilities and organizational performance. Strategic Management Journal, 42(1), 18–32.

Pitelis, C., & Teece, D. J. (2023). Sustainable advantage in the digital economy. California Management Review, 65(4), 5–28.

Luo, X., & Donthu, N. (2023). Marketing analytics capability: Foundations and firm performance outcomes. Journal of Marketing, 87(5), 1–25.

Ries, A., & Trout, J. (1981). Positioning: The Battle for Your Mind. McGraw-Hill.

Beverland, M., & Farrelly, F. (2020). The role of brand meaning in consumer decision-making. Journal of Consumer Research, 47(6), 915–934.

Keller, K. L. (2019). Strategic Brand Management (5th ed.). Pearson.

Zhang, Y., Kumar, V., & Luo, X. (2022). Integrating customer experience into brand positioning: The role of digital touchpoints. Journal of Marketing, 86(5), 1–23.

Keller, K. L. (2019). Strategic Brand Management (5th ed.). Pearson.

Thomson, M., MacInnis, D. J., & Park, C. W. (2021). The role of emotional attachment in brand relationships revisited. Journal of Consumer Psychology, 31(3), 551–572.

Romero, J., & Constantinides, E. (2022). Emotional brand attachment and consumer engagement in the digital environment. Journal of Business Research, 144, 120–134.

Ries, A., & Trout, J. (1981). Positioning: The Battle for Your Mind. McGraw-Hill.

Bendapudi, N., Venkatraman, V., & Ulrich, I. (2021). Cognitive salience and the power of focused brand associations. Journal of Consumer Psychology, 31(4), 702–719.

Burmann, C., & Zeplin, S. (2020). Internal branding and employee brand commitment: A behavioral perspective. Journal of Brand Management, 27(6), 675–688.

Leeflang, P. (2003). Pazarlama Stratejileri. McGraw-Hill.

Ferrell, O. C., & Hartline, M. (2010). Marketing Strategy. Cengage.

Aaker, D. A. (2013). Developing Business Strategies (10th ed.). Wiley.

Luo, X., & Donthu, N. (2023). Marketing analytics capability: Foundations and firm performance outcomes. Journal of Marketing, 87(5), 1–25.

Barney, J. (2020). Resource-based theory and the VRIO framework: An updated review. Journal of Management, 46(1), 44–80.

Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience. Journal of Marketing, 80(6), 69–96.

Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M. (2020). Market orientation and firm performance: A meta-analytic review. Journal of Marketing, 84(3), 1–24.

Zhang, Y., Kumar, V., & Luo, X. (2022). Integrating customer experience into brand positioning: The role of digital touchpoints. Journal of Marketing, 86(5), 1–23.

Burmann, C., & Zeplin, S. (2020). Internal branding and employee brand commitment: A behavioral perspective. Journal of Brand Management, 27(6), 675–688.

Morgan, N. A., Whitler, K., & Feng, H. (2021). Dynamic marketing strategy. Journal of the Academy of Marketing Science, 49(4), 673–696.

Day, G. S. (2020). The long view of marketing strategy. Journal of Marketing, 84(1), 26–45.

Porter, M. E. (1985). Competitive advantage. New York, 13.

Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value. Journal of Marketing, 52(3), 2–22.

Boksberger, P., & Melsen, L. (2020). Revisiting perceived value: A multidimensional approach. Journal of Service Theory and Practice, 30(4), 453–469.

Barney, J. (2020). Resource-based theory and the VRIO framework: An updated review. Journal of Management, 46(1), 44–80.

Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience. Journal of Marketing, 80(6), 69–96.

Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M. (2020). Market orientation and firm performance: A meta-analytic review. Journal of Marketing, 84(3), 1–24.

Varadarajan, R. (2020). Innovation and marketing strategy. Journal of the Academy of Marketing Science, 48(3), 351–372.

Benzaghta, M., & Elshaer, I. (2021). The impact of strategic analysis on firm performance. International Journal of Business and Management, 16(5), 42–56.

Martin, K., & Murphy, P. (2021). Privacy, regulation and marketing strategy. Journal of Public Policy & Marketing, 40(2), 184–198.

Danış, H., & Ulusoy, G. (2023). Consumer confidence and perceived risk during economic crises. European Journal of Marketing, 57(4), 1123–1145.

Sheth, J. (2021). Post-pandemic consumer behavior. Journal of Consumer Behaviour, 20(6), 1335–1346.

Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience. Journal of Marketing, 80(6), 69–96.

Kannan, P. K., & Li, H. (2017). Digital marketing: A framework, review, and research agenda. International Journal of Research in Marketing, 34(1), 22–45.

Rust, R. T. (2023). Artificial intelligence in marketing. Journal of Marketing, 87(1), 11–27.

Wallenburg, C. M., & Raue, J. S. (2022). Sustainability in marketing. Industrial Marketing Management, 102, 85–98.

Morgan, N. A., Vorhies, D., & Mason, C. (2020). Marketing strategy effectiveness and competitive analysis capability. Journal of the Academy of Marketing Science, 48(3), 381–402.

Ketchen, D. J., Snow, C. C., & Hoover, V. L. (2021). Tracking competitive dynamics in fast-changing markets. Journal of Management, 47(3), 567–590.

Chopra, S., & Meindl, P. (2022). Supply Chain Management: Strategy, Planning, and Operation. Pearson.

PwC. (2021). Global Consumer Insights Survey.

Chopra, S., & Meindl, P. (2022). Supply Chain Management: Strategy, Planning, and Operation. Pearson.

Varadarajan, R. (2020). Innovation and marketing strategy. Journal of the Academy of Marketing Science, 48(3), 351–372.

Day, G. S. (2020). The long view of marketing strategy. Journal of Marketing, 84(1), 26–45.

Homburg, C., Theel, M., & Hohenberg, S. (2021). Managing business-unit portfolios for value creation. Journal of Marketing, 85(3), 24–45.

Crilly, D., & Zollo, M. (2020). Capabilities, acquisitions, and corporate growth. Strategic Management Journal, 41(4), 675–702.

Morgan, N. A., Whitler, K., & Feng, H. (2021). Dynamic marketing strategy. Journal of the Academy of Marketing Science, 49(4), 673–696.

Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M. (2020). Market orientation and firm performance: A meta-analytic review. Journal of Marketing, 84(3), 1–24.

Romero, J., & Constantinides, E. (2022). Emotional brand attachment and consumer engagement in the digital environment. Journal of Business Research, 144, 120–134.

Rust, R. (2020). The future of marketing. International Journal of Research in Marketing, 37(1), 15–26.

Kuehnl, C., Homburg, C., & Jozic, D. (2019). Customer experience design and brand equity. Journal of Marketing, 83(4), 1–21.

Feng, C., Wittink, D. R., & Zhang, J. Z. (2021). Dynamic pricing in digital markets. Journal of Marketing Research, 58(4), 665–684.

Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of business research, 122, 889-901.

De Veirman, M., Hudders, L., & Nelson, M. (2022). What influencers do: The impact of influencer marketing on consumer trust. Journal of Advertising, 51(1), 34–50.

Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience and organizational alignment. Journal of Marketing, 81(6), 67–90.

Morgan, N. A., Whitler, K., & Feng, H. (2021). Dynamic marketing strategy. Journal of the Academy of Marketing Science, 49(4), 673–696.

Burmann, C., & Zeplin, S. (2020). Internal branding and employee brand commitment: A behavioral perspective. Journal of Brand Management, 27(6), 675–688.