Strateji ve Halkla İlişkiler

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Asna, A. (1997). Halkla İlişkiler Public Relations PR Dünden Bugüne Bir Sanat-Meslek Öyküsü. Sabah Kitabları.

Bernays, E. L. (2005). Propaganda. Ig publishing.

Bıçakçı, İ. (1999). Halkla İlişkiler Üzerine Eleştirel Bir Yaklaşım. Marmara İletişim Dergisi, 10(10), 125-128.

Biber, A. (2003). Halkla İlişkilerde Temel Kavramlar. Nobel Yayınları.

Bovee, C. L., & Arens, W. F. (1992). Contemporary Advertising 4th Edition Irwin. Boston.

Canoğlu, M. (2020). Halkla İlişkiler ve Sponsorluk (A. M. Üzümlü, Ed.; ss. 173-200). Nobel Yayınları.

Coombs, T., & Holladay, S. J. (2010). PR Strategy and Application. Wiley Blackwell.

Crowther, D., & Güler, A. (2016). Handbook of Corporate Governance and Social Responsibility. Routledge. https://api.taylorfrancis.com/content/books/mono/download?identifierName=doi&identifierValue=10.4324/9781315564791&type=googlepdf

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Erdem, A., & Davulcuoğlu, E. A. (2012). Halkla İlişkiler Nedir? Ne Değildir? İçinde M. Işık (Ed.), Halkla İlişkilere Giriş. Konya.

Erdoğan, İ. (2006). Teori ve Pratikte Halkla İlişkiler. Ankara.

Ertekin, Y. (1983). Halkla İlişkiler. TODAİE Yayınları.

Fawkes, J. (2006). Can Ethics Save Public Relations from the Charge of Propaganda. Ethical space, 3(1), 38-42.

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Fitch, K. (2017b). Seeing ‘the unseen hand’: Celebrity, promotion and public relations. Public Relations Inquiry, 6(2), 157-169. https://doi.org/10.1177/2046147X17709064

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Guth, D., & Marsh, C. (2006). Public Relations: A Values-Driven Approach (3.). Pearson.

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Hart, N. A. (1995). Marketing Communications. İçinde N. A. Hart (Ed.), Strategic Public Relations (ss. 24-49). Macmillan Press.

Heath, R. L. (2013). Encyclopedia of public relations. SAGE publications. https://books.google.com/books?hl=tr&lr=&id=AgpzAwAAQBAJ&oi=fnd&pg=PP1&dq=Heath,+R.+L.+(2005).+Encyclopedia+of+Public+Relations.+T&ots=C7xBAl8jr8&sig=ND90jjIvgezpRixJtTzX53sPCSc

Hubbard, L. R. (1994). Fundamentals of Public Relations. Bridge Publications, Incorporated.

Hutton, J. G. (2010). Defining the Relationship Between Public Relations and Marketing: Public Relations’ Most Important Challenge. The Sage handbook of public relations, 509-522.

Ismail, T. A., Ahmad, J. H., & Malaysia, U. S. (2015). Public relations vs advertising. Jurnal Komunikasi, Malaysian Journal of Communication, 31(2), 117-130.

Işık, M. (2012). Halkla İlişkiler Tarihine Bir Yolculuk (M. Işık, Ed.; ss. 29-35). Eğitim Yayınevi.

Johnston, J. (2020). Public relations: Theory and practice. Routledge. https://books.google.com/books?hl=tr&lr=&id=dSfxDwAAQBAJ&oi=fnd&pg=PA1958&dq=Public+relations:+Theory+and+practice&ots=vyCuJD4fDL&sig=HNBS7XFh2xhBVOdDyvAERngafxE

Jugo, D., Miholić, D., & Žigić, I. (2015). Lobbying and Public Relations: Overlapping of Two Different Professions. https://www.bib.irb.hr:8443/1055776/download/1055776.CMF_Reconciling_the_Traditional_and_Contemporary.pdf#page=22

Kalender, A. (2013). Kavram Olarak Halkla İlişkiler, Dünyada ve Türkiye’de Halkla İlişkilerin Tarihsel Gelişimi. İçinde A. Z. Özgür (Ed.), Halkla İlişkiler (2.). Anadolu Üniversitesi.

Karalar, R. (2007). İşletme Yönetiminde Halkla İlişkiler.

Kazancı, M. (2002). Kamuda ve Özel Kesimde Halkla İlişkiler. Turhan Kitabevi.

Kazancı, M. (2013). Osmanlı’da Halkla İlişkiler. Selçuk İletişim, 4(3), Article 3. https://doi.org/10.18094/si.35021

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L’Etang, J. (2004). Public Relations in Britain: A History of Professional Practice in the Twentieth Century. Routledge. https://www.taylorfrancis.com/books/mono/10.4324/9781410610812/public-relations-britain-jacquie-etang

Lippmann, W. (2017). The Phantom Public. Routledge. https://www.taylorfrancis.com/books/mono/10.4324/9781315133812/phantom-public-walter-lippmann

Mogel, L. (2002). Making it in public relations: An insider’s guide to career opportunities. Routledge. https://www.taylorfrancis.com/books/mono/10.4324/9781410602855/making-public-relations-leonard-mogel

Nessmann, K. (2008). The origins and development of public relations in Germany and Austria. İçinde Perspectives on public relations research (ss. 227-241). Routledge. https://www.taylorfrancis.com/chapters/edit/10.4324/9780203192924-18/origins-development-public-relations-germany-austria-karl-nessmann

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Peltekoğlu, F. B. (2012). Halkla İlişkiler Nedir? (7. bs). Beta Yayınları.

Sabuncuoğlu, Z. (2008). Halkla İişkiler. İstanbul.

Seitel, F. P. (2017). The practice of public relations. Pearson. https://thuvienso.hoasen.edu.vn/handle/123456789/8056

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Tengilimoğlu, D., & Öztürk, Y. (2004). İşletmelerde Halkla İlişiler. Seçkin Yayıncılık.

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Thompson, J., Scott, J. M., & Martin, F. (2014). Strategic Management: Awareness and Change (7.). Cengage Learning EMEA.

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Vercic, D., & Tkalac Vercic, A. (2012). Public relations and lobbying: New legislation in SloveniaHalkla ilişkiler ve lobicilik: Slovenya’da yeni mevzuat. Public Relations Review, 38(1), 14-21. https://doi.org/10.1016/j.pubrev.2011.09.026

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Yavuz, C. (2008). Halkla İlişkiler. Detay Yayıncılık.

Yükselen, C. (2000). Pazarlama İlkeler-Yönetim. Detay Yayıncılık.