Stratejik Yönetim Perspektifiyle Etik, Sosyal Sorumluluk ve Sürdürülebilirlik
Özet
Bu bölümde, stratejik yönetim kuramı çerçevesinde sürdürülebilirlik, etik ve kurumsal sosyal sorumluluk kavramlarının kurumsal stratejilere nasıl dahil edildiği tartışılmaktadır. İşletmelerin, küresel rekabetin yoğunlaştığı ve paydaşların beklentilerinin değiştiği günümüzde, yalnızca finansal başarıya değil, aynı zamanda ahlaki değerlere bağlı, topluma katkıda bulunan ve çevresel sorumluluk üstlenen bir yönetim anlayışı benimsemeleri gerekmektedir. Sürdürülebilirlik, uzun vadeli rekabet avantajı sağlamada stratejik yönetim perspektifinin önemli bir parçasıdır. Etik, örgütsel karar alma süreçlerinde normatif bir çerçeve sunarak yönetsel tercihleri şekillendirmektedir ve sosyal sorumluluk, işletmelerin meşruiyetini ve paydaşların güvenini artıran stratejik bir araçtır. Bu çerçevede, öncelikle etik ilkelerin stratejik karar verme süreçlerindeki yeri ve işletmelerin karşılaştığı etik ikilemler tartışılmaktadır. Ardından, kurumsal sosyal sorumluluk uygulamalarının şirket performansı üzerindeki etkileri değerlendirilmektedir. Son olarak, sürdürülebilirlik stratejilerinin ekonomik, sosyal ve çevresel yönleri incelenerek, işletmelerin değer yaratma yetenekleri ile nasıl ilişkili olduğu ortaya konulmaktadır.
In this section, we discuss how the concepts of sustainability, ethics, and corporate social responsibility are incorporated into corporate strategies within the framework of strategic management theory. In today's business environment, where global competition is intensifying and stakeholder expectations are changing, companies need to adopt a management approach that is not only focused on financial success but also committed to ethical values, contributes to society, and takes on environmental responsibility. Sustainability is a crucial part of the strategic management perspective in achieving long-term competitive advantage; ethics shapes managerial preferences by providing a normative framework for organizational decision-making processes; and social responsibility is a strategic tool that enhances business legitimacy and stakeholder trust. In this context, the place of ethical principles in strategic decision-making processes and the ethical dilemmas faced by businesses are discussed first. Subsequently, the effects of corporate social responsibility practices on company performance are evaluated. Finally, by examining the economic, social, and environmental aspects of sustainability strategies, it is shown how they are related to businesses' ability to create value.
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