Uluslararası Pazarlamada Tutundurma

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Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., ... & Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management.

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Rashkova, Y., Moi, L., Marku, E., & Dessart, L. (2023). Online integrated marketing communication strategies of international brands: Standardization vs. adaptation approaches. Journal of Marketing Communications, 30(4), 451-475.

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Zeriti, A., Robson, M. J., Spyropoulou, S., & Leonidou, C. N. (2014). Sustainable export marketing strategy fit and performance. Journal of International Marketing, 22(4), 44-66.

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