Sosyal Hizmet Yönetiminde Pazarlama

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Aji, H. M. (2024). The power of storytelling in influencing social crowdfunding intention: A case of a non-profit organization in Indonesia. Journal of Nonprofit & Public Sector Marketing. Advance online publication. https://doi.org/10.1080/10495142.2024.2408566

Azzari, V., Mainardes, E. W., Cristo-Andrade, S., Durans, A. de A., Vale, C. do, & Macedo, C. J. T. (2024). Co-creation of Value and Social Marketing: Systematic Literature Review and Future Research Agenda. Journal of Creating Value, 10(2), 189-203. https://doi.org/10.1177/23949643231220749

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Bennani, C. A., & Hassi, A. (2024). The role of internal marketing in employee job satisfaction, affective commitment and turnover intention in Morocco. Rajagiri Management Journal, 18(3). https://doi.org/10.1108/RAMJ-04-2023-0081

Berry, L. L., Danaher, T. S., Keiningham, T., Aksoy, L., & Andreassen, T. W. (2024). Social Profit Orientation: Lessons from Organizations Committed to Building a Better World. Journal of Marketing, 89(2), 1-19. https://doi.org/10.1177/00222429241258495

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Bratianu, C., & Paiuc, D. (2023). Emotional and cultural intelligences: a comparative analysis between the United States of America and Romania. Management & Marketing, 18(2), 91-112. https://www.doi.org/10.2478/mmcks-2023-0006

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Choroszewicz, M. (2024). (In) visible everyday work of fostering a data‐driven healthcare and social service organisation. New Technology, Work and Employment, 39(1), 1-18.

Dart, J., & Gates, E. (2024). Incorporating futures thinking into the theory of change: Case and lessons learned from a social enterprise intermediary in Australia. New Directions for Evaluation, 2024(182), 45-62. https://doi.org/10.1002/ev.20601

Doğan, H. (2025). Artificial Intelligence in Academic Education: An Opportunity for Social Work?. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, 13(1), 184-207. https://doi.org/10.18506/anemon.1611205

Duffour, K. . (2024). Application of Complexity Theory and Systems Thinking to Leadership and Governance Issues in Ghana. International Journal of Leadership and Governance, 4(2), 1-10. https://doi.org/10.47604/ijlg.2414

Duran, R. & Doğan, H. (2024). Dezavantajlı gruplara yönelik sosyal refah ve sosyal koruma programları. M. Erdil ve A. Usanmaz (Ed.), Dezavantajlı Grupları Yeniden Düşünmek (s. 251–266). Nobel Yayıncılık.

Duran, R. (2025). Yeşil sosyal hizmet bağlamında sosyal hizmet öğrencilerinin elektromanyetik kirlilik farkındalığı: Çoklu zeka yaklaşımının rolü ve etki eden diğer değişkenler. Toplum ve Sosyal Hizmet, 36(1), 6387. https://doi.org/10.33417/tsh.1570531

Errichiello, L. & Pianese, T. (2021). The Role of Organizational Support in Effective Remote Work Implementation in the Post-COVID Era. In D. Wheatley, I. Hardill, & S. Buglass (Eds.), Handbook of Research on Remote Work and Worker Well-Being in the Post-COVID-19 Era (pp. 221-242). IGI Global Scientific Publishing. https://doi.org/10.4018/978-1-7998-6754-8.ch013

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Gębczyńska, A., & Brajer-Marczak, R. (2020). Review of Selected Performance Measurement Models Used in Public Administration. Administrative Sciences, 10(4), 99. https://doi.org/10.3390/admsci10040099

Goldkind, L., Ming, J., & Fink, A. (2024). AI in the nonprofit human services: Distinguishing between hype, harm, and hope. Human Service Organizations: Management, Leadership & Governance, 48(1), 1–12. https://doi.org/10.1080/23303131.2024.2427459

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Hall, K. R., Harrison, D. E., & Obilo, O. O. (2021). Building positive internal and external stakeholder perceptions through CSR storytelling. Journal of Strategic Marketing, 31(1), 1–22. https://doi.org/10.1080/0965254X.2021.1895289

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Heldman, A. B., Schindelar, J., & Weaver, J. B. III. (2013). Social media engagement and public health communication: Implications for public health organizations being truly “social”. Public Health Reviews, 35, Article 13. https://doi.org/10.1007/BF03391698.

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Hung, C., Tsai, C.-C., & Wu, W.-N. (2024). Does revenue diversification really improve mission performance? Evidence from a sample of human service nonprofits. Public Performance & Management Review, 47(2), 1–23. https://doi.org/10.1080/15309576.2024.2382443

Kaptanoğlu, K., & Ufacık, O. E. (2024). Pazarlama etiği üzerine bir araştırma. Güncel Pazarlama Yaklaşımları & Araştırmaları Dergisi, 5(2), 123-132. https://doi.org/10.54439/gupayad.1534685

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Keskin, H. (2024). Kişiselleştirilmiş dijital reklamcılık: Veri odaklı yaklaşımlar. Kriter Yayinevi.

Landoni, P., & Trabucchi, D. (2024). Non-profit and hybrid organizations as multi-sided platforms: insights from the analysis of sustainability models. European Journal of Innovation Management, 27(9), 384-407. https://doi.org/10.1108/EJIM-08-2023-0641

Lee, J. J., & Meng, J. (2021). Digital competencies in communication management: a conceptual framework of Readiness for Industry 4.0 for communication professionals in the workplace. Journal of Communication Management, 25(4), 417-436. https://doi.org/10.1108/JCOM-10-2020-0116

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Matúš, J., & Ďurková, K. (2023). Marketing I. Trnava: Univerzita sv. Cyrila a Metoda v Trnave. Retrieved from

Mende, M., Bradford, T.W., Roggeveen, A.L. et al. (2024). Consumer vulnerability dynamics and marketing: Conceptual foundations and future research opportunities. J. of the Acad. Mark. Sci. 52, 1301–1322. https://doi.org/10.1007/s11747-024-01039-4

Nikita, N. A., Azim, K. S., Jafor, A. H. M., Shayed, A. U., Hossain, M. A., & Khan, O. U. (2024). Digital transformation in non‑profit organizations: Strategies, challenges, and successes. Advanced International Journal of Multidisciplinary Research, 2(5), 1097. https://doi.org/10.62127/aijmr.2024.v02i05.1097

Omnia Group. (2024). The connection between employee appreciation and customer satisfaction. Omnia Group.

Özdemir, E. (2009). Pazarlama araştırmasında etik karar alma. Ankara Üniversitesi SBF Dergisi, 64(02), 119-144. https://doi.org/10.1501/SBFder_0000002105

Palmer, D., Hedberg, T. (2013). The Ethics of Marketing to Vulnerable Populations. J Bus Ethics 116, 403–413. https://doi.org/10.1007/s10551-012-1476-2

Peattie, K., & Peattie, S. (2009). Social marketing: A pathway to consumption reduction? Journal of Business Research, 62(2), 260–268. https://doi.org/10.1016/j.jbusres.2008.01.033

Putri, A. I. P., Ribhan, & Ambarwati, D. A. S. (2024). Analysis of Business Strategy Utilizing an Integrated Swot and Balanced Scorecard Approach. Asian Journal of Applied Business and Management, 3(2), 65–76. https://doi.org/10.55927/ajabm.v3i2.9191

Reamer, F. G. (2023). Artificial intelligence in social work: Emerging ethical issues. International Journal of Social Work Values and Ethics, 20(2), 52-71. https://doi.org/10.55521/10-020-205

Romano, M., Díaz, P., & Aedo, I. (2022). Gamification-less: may gamification really foster civic participation? A controlled field experiment. Journal of Ambient Intelligence and Humanized Computing, 13(9), 4451-4465. https://doi.org/10.1007/s12652-021-03322-6

Saruc, S., & Aslantürk, H. (2021). Covid-19 Pandemi Sürecinde Türkiye’de Sosyal Hizmet Eğitiminin Sosyal Hizmet Akademisyenleri Perspektifinden Değerlendirilmesi. Toplum ve Sosyal Hizmet, 32(2), 421-438. https://doi.org/10.33417/tsh.849278

Sendra, P. (2023). The ethics of co-design. Journal of Urban Design, 29(1), 4–22. https://doi.org/10.1080/13574809.2023.2171856

Sharmin, S. (2025). Refugee Resettlement & AI-Powered Resource Allocation Optimizing social services for displaced populations. Journal of Public Administration Research, 2(1), 13-36. https://doi.org/10.32996/jpar.2025.2.1.2

Solmaz, U., & Artan, D. D. T. (2023). Türkiye’de Farklı Alanlarda Çalışan Sosyal Hizmet Uzmanlarının Etik İkilem ve Etik Karar Verme Durumları Üzerine Nitel Bir Değerlendirme. Toplum Ve Sosyal Hizmet, 34(2), 313-333. https://doi.org/10.33417/tsh.1071356

Song, L., & Lee, E. (2015). Social work professionals' strategies to reduce employee turnover: Implications for service quality and cost. Yüksek Lisans Tezi, Walden University. Erişim adresi: https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=7868&context=dissertations

Strycharz, J., & Duivenvoorde, B. (2021). The exploitation of vulnerability through personalised marketing communication: Are consumers protected? Internet Policy Review, 10(4), 1–27. https://doi.org/10.14763/2021.4.1585

Şentürk, T. (2020). Sosyal Pazarlamada Kullanılan Teori ve Modeller. Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 23(2), 603-621. https://doi.org/10.29249/selcuksbmyd.785966

Şentürk, T., Tekindal, M., & Tekindal, M. A. (2021). Sosyal Hizmet Odağında Faaliyet Gösteren STK’larda Sosyal Girişimcilik ve Sosyal Pazarlama Kapasitesi: Nitel Bir Araştırma. Güncel Tıbbi Araştırmaları Dergisi, 1(3), 1-16. https://doi.org/10.52818/cjmrtu.2022.25

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Zaborek, P., Napiórkowska, A., Grudecka, A., & Witek-Hajduk, M. (2024). Understanding charitable consumer behavior on digital crowdfunding platforms: Exploring the influence of cultural values, motivations, and platform attitudes. Journal of Nonprofit & Public Sector Marketing. Advance online publication. https://doi.org/10.1080/10495142.2024.2416202

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