Tüketici Sinirbiliminde Kullanılan Fizyolojik ve Nörofizyolojik Araçlar

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Jansson-Boyd C, Bright P. Consumer neuroscience: theory and application. 1st ed. Elsevier; 2023.

Liu Y, Zhao R, Xiong X, Ren X. A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption. Behav Sci (Basel). 2023;13(4): 298. doi: 10.3390/bs13040298.

Alvino L, Pavone L, Abhishta A, Robben H. Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research. Front Neurosci. 2020;14: 577666. doi: 10.3389/fnins.2020.577666.

Alsharif AH, Salleh NZM, Al-Zahrani SA, Khraiwish A. Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda. Behav Sci (Basel). 2022;12(12): 472. doi: 10.3390/bs12120472.

Panteli A, Kalaitzi E, Fidas CA. A review on the use of eeg for the investigation of the factors that affect Consumer's behavior. Physiol Behav. 2024;278: 114509. doi: 10.1016/j.physbeh.2024.114509.

Bazzani A, Ravaioli S, Trieste L, Faraguna U, Turchetti G. Is EEG Suitable for Marketing Research? A Systematic Review. Front Neurosci. 2020;14: 594566. doi: 10.3389/fnins.2020.594566.

Adhikari K. Application of selected neuroscientific methods in consumer sensory analysis: A review. J Food Sci. 2023;88(S1): 53-64. doi: 10.1111/1750-3841.16526.

Lekshmi S, Joseph M, Simon B, Joseph S, Jacob G, Lukose A. A Bibliometric Analysis of the Trends and Impact of Neuromarketing Research: Peering Into the Consumer Brain. Cureus. 2024;16(9): e69314. doi: 10.7759/cureus.69314.

Rawnaque FS, Rahman KM, Anwar SF, Vaidyanathan R, Chau T, Sarker F, Mamun KAA. Technological advancements and opportunities in Neuromarketing: a systematic review. Brain Inform. 2020;7(1): 10. doi: 10.1186/s40708-020-00109-x.

Byrne A, Bonfiglio E, Rigby C, Edelstyn N. A systematic review of the prediction of consumer preference using EEG measures and machine-learning in neuromarketing research. Brain Inform. 2022;9(1): 27. doi: 10.1186/s40708-022-00175-3.

12.Gheorghe CM, Purcărea VL, Gheorghe IR. Using eye-tracking technology in Neuromarketing. Rom J Ophthalmol. 2023;67(1): 2-6. doi: 10.22336/rjo.2023.2.

Kalaganis FP, Georgiadis K, Oikonomou VP, Laskaris NA, Nikolopoulos S, Kompatsiaris I. Unlocking the Subconscious Consumer Bias: A Survey on the Past, Present, and Future of Hybrid EEG Schemes in Neuromarketing. Front Neuroergon. 2021;2: 672982. doi: 10.3389/fnrgo.2021.672982.

Bell L, Vogt J, Willemse C, Routledge T, Butler LT, Sakaki M. Beyond Self-Report: A Review of Physiological and Neuroscientific Methods to Investigate Consumer Behavior. Front Psychol. 2018;9: 1655. doi: 10.3389/fpsyg.2018.01655.

Hakim A, Levy DJ. A gateway to consumers' minds: Achievements, caveats, and prospects of electroencephalography-based prediction in neuromarketing. Wiley Interdiscip Rev Cogn Sci. 2019;10(2): e1485. doi: 10.1002/wcs.1485.

Alsharif AH, Mohd Isa S. Revolutionizing consumer insights: the impact of fMRI in neuromarketing research. Future Business Journal 2024; 10(1): 79. https://doi.org/10.1186/s43093-024-00371-z.)

Ferrell ML, Beatty A, Dubljevic V. The Ethics of Neuromarketing: A Rapid Review. Neuroethics 2025; 18: 19. doi;10.1007/s12152-025-09591-8