Vitaminlere Yönelik Pazarlama Stratejilerinde Etik Sorunlar

Abe R. A. M., Masroor, A., Khorochkov, A., Prieto, J., Singh, K. B., Nnadozie, M. C., et al. (2021). The role of vitamins in non-alcoholic fatty liver disease: A systematic review. Cureus, 13(8), e16855-e16855.

Altuntaş, Y. (2020). COVID-19 sürecinde vitamin ve gıda takviyesi kullanımı. Sağlık Duşuncesi ve Tıp Kulturu Platformu. Retrieved on, 24, 2020.

AMA. (2025). Marketing definition, Erişim tarihi: 28.03.2025, https://www.ama.org/the-definition-of-marketing-what-is-marketing/.

Anderson, S., Rayburn, S. W., & Sierra, J. J. (2019). Future thinking: the role of marketing in healthcare. European Journal of Marketing, 53(8), 1521-1545.

Apple, R. D. (1996). Vitamania: Vitamins in American culture. Rutgers University Press.

Asymmetric. (23 Eylül 2024). Top Insights: Average Marketing Budget by Industry, Erişim tarihi: 01.03.2025, https://asymmetric.pro/top-insights-average-marketing-budget-by-industry/.

Başkent Üniversitesi Konya Hastanesi, Vitamin Kullanalım mı?, Erişim tarihi: 02.05.2025 https://konya.baskenthastaneleri.com/tr/saglik-rehberi/vitamin-kullanilmali-mi.

Crié, D., & Chebat, J. C. (2013). Health marketing: Toward an integrative perspective. Journal of Business Research, 66(1), 123-126.

Das, A. V., & Viswanathan, M. (2023). Ownership, privacy, and value of health-care data: Perspectives and future direction. IHOPE J. Ophthalmol, 2, 41.

Değirmencioğlu, B. (2024). Uluslararası insan hakları metinleri ışığında çocukların yeterli gıdaya erişim hakkı. Ankara Barosu Dergisi, 82(1), 41-79.

Demirhan Erdemir, A., Sezgin, G., Keskinbora, K., Usmanbaş, Ö., Şaylıgil, Ö. (2019). Çağdaş klinik etik: 21. yüzyılda olgu örnekleriyle kitabı, Nobel Tıp Kitabevi, , ISBN 9786053354529, 1. Cilt, 576 syf.

Djaoudene, O., Romano, A., Bradai, Y. D., Zebiri, F., Ouchene, A., Yousfi, Y., Amrane-Abider, M., Sahraoui-Remini, Y., & Madani, K. (2023). A global overview of dietary supplements: regulation, market trends, usage during the COVID-19 pandemic, and health effects. Nutrients, 15(15), 3320.

Eroğlu Samur G. (2012). Vitaminler mineraller ve sağlığımız, Sağlık Bakanlığı, Yayın No: 727, Ankara, Erişim tarihi: 27.05.2025, https://hsgm.saglik.gov.tr/depo/birimler/saglikli-beslenme-ve-hareketli-hayat-db/Dokumanlar/Kitaplar/Vitamin-Mineral-Sagligimiz.pdf.

Ganji, S. H., Kashyap, M. L. & Kamanna, V. S. (2015). Niacin inhibits fat accumulation, oxidative stress, and inflammatory cytokine IL-8 in cultured hepatocytes: Impact on non-alcoholic fatty liver disease. Metabolism, 64(9), 982-990.

Gartner. (t.y.). Healthcare Marketing: 2024 Benchmarks for CMOs, Erişim tarihi: 28.03.2025, https://www.gartner.com/en/marketing/research/healthcare-marketing-budget-benchmark.

Health-union (12 Şubat 2025). Why pharma and healthcare advertising spending continues to rise, Erişim tarihi: 25.02.2025, https://health-union.com/blog/digital-ad-spend-increasing-in-healthcare/.

Hinrichfoundation. (11 Mart 2025). The age of data - Data-driven perspectives on the world’s most abundant and critical resource, Erişim tarihi: 25.03.2025, https://research.hinrichfoundation.com/hubfs/White%20Paper%20PDFs/%5BInfographic%5D%20The%20Age%20of%20Data%20(Visual%20Capitalist)/20250225%20-%20STI%202024%20-%20Deep%20Dive%20-%20The%20Age%20of%20Data.pdf?__hstc=251652889.20904f59bbca2b7b92b101e54efe534a.1743609334214.1743609334214.1743609334214.1&__hssc=251652889.2.1743609334214&__hsfp=4071961124ç.

Kalyesubula, M., Mopuri, R., Asiku, J., Rosov, A., Yosefi, S., Edery, N., et al. (2021). High-dose vitamin B1 therapy prevents the development of experimental fatty liver driven by overnutrition. Dis Model Mech, 14(3), dmm048355.

Kılınç A., & Akdevelioğlu Y. (2022). Vitaminler ve non alkolik yağlı karaciğer hastalığı, Adnan Menderes Üniversitesi Sağlık Bilimleri Fakültesi Dergisi, 6(2); 383-393.

Kobayashi, T., Kessoku, T., Ozaki, A., Iwaki, M., Honda, Y., Ogawa, Y., et al. (2021). Vitamin B6 efficacy in the treatment of nonalcoholic fatty liver disease: an open-label, single-arm, single-center trial. Journal of Clinical Biochemistry and Nutrition, 68(2), 181-186.

Kotler, P., Keller, K. L., Brady, M., Goodman, M. R. V., & Hansen, T. (2009). Marketing management. Prentice-Hall.

Kutlu, H., A. (2017). Meslek etiği, Nobel, 5. Basım, Ankara.

Marka Mutfağı, Erişim tarihi: 02.05.2025, https://markamutfagi.co/pazarlama-etigi/.

Market Analysis Report (2023). Vitamin Supplements Market Size, Share & Trends Analysis Report By Type (Multivitamin, Vitamin A To K), By Form (Powder, Tablets, Capsules), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023-2030. Erişim tarihi: 20.03.2024, https://www.grandviewresearch.com/industry-analysis/vitamin-supplements-market-report.

Mymarketing. (t.y.). Marketing spending infographic, Erişim tarihi: 24.03.2025, https://mymarketing.io/marketing-spending-infographic/.

Polyzos, S. A., Kountouras, J., Patsiaouro, K., Katsiki, E., Zafeiriadou, E., Deretzi, G., et al. (2012). Serum homocysteine levels in patients with nonalcoholic fatty liver disease. Ann Hepatol, 11(1), 68-76.

Promodo. (11 Aralık 2024). 2025 HealthCare digital marketing benchmarks, Erişim tarihi: 07.03.2025, https://www.promodo.com/blog/healthcare-digital-marketing-benchmarks-2024.

Sarı E., Bülbül L. Benzer M, ve aerk. (2014). Yüksek Doz D vitamini alımı sonucu hiperkalsemi gelişen olguda pamidronat tedavisi, Şişli Etfal Hastanesi Tıp Bülteni, 48(4).

Supplementfactory. (19 Eylül 2024). The History of Vitamins, Erişim tarihi: 01.02.2025, https://supplementfactoryuk.com/blog/2018/05/the-history-of-vitamins/.

Abe R. A. M., Masroor, A., Khorochkov, A., Prieto, J., Singh, K. B., Nnadozie, M. C., et al. (2021). The role of vitamins in non-alcoholic fatty liver disease: A systematic review. Cureus, 13(8), e16855-e16855.

Altuntaş, Y. (2020). COVID-19 sürecinde vitamin ve gıda takviyesi kullanımı. Sağlık Duşuncesi ve Tıp Kulturu Platformu. Retrieved on, 24, 2020.

AMA. (2025). Marketing definition, Erişim tarihi: 28.03.2025, https://www.ama.org/the-definition-of-marketing-what-is-marketing/.

Anderson, S., Rayburn, S. W., & Sierra, J. J. (2019). Future thinking: the role of marketing in healthcare. European Journal of Marketing, 53(8), 1521-1545.

Apple, R. D. (1996). Vitamania: Vitamins in American culture. Rutgers University Press.

Asymmetric. (23 Eylül 2024). Top Insights: Average Marketing Budget by Industry, Erişim tarihi: 01.03.2025, https://asymmetric.pro/top-insights-average-marketing-budget-by-industry/.

Başkent Üniversitesi Konya Hastanesi, Vitamin Kullanalım mı?, Erişim tarihi: 02.05.2025 https://konya.baskenthastaneleri.com/tr/saglik-rehberi/vitamin-kullanilmali-mi.

Crié, D., & Chebat, J. C. (2013). Health marketing: Toward an integrative perspective. Journal of Business Research, 66(1), 123-126.

Das, A. V., & Viswanathan, M. (2023). Ownership, privacy, and value of health-care data: Perspectives and future direction. IHOPE J. Ophthalmol, 2, 41.

Değirmencioğlu, B. (2024). Uluslararası insan hakları metinleri ışığında çocukların yeterli gıdaya erişim hakkı. Ankara Barosu Dergisi, 82(1), 41-79.

Demirhan Erdemir, A., Sezgin, G., Keskinbora, K., Usmanbaş, Ö., Şaylıgil, Ö. (2019). Çağdaş klinik etik: 21. yüzyılda olgu örnekleriyle kitabı, Nobel Tıp Kitabevi, , ISBN 9786053354529, 1. Cilt, 576 syf.

Djaoudene, O., Romano, A., Bradai, Y. D., Zebiri, F., Ouchene, A., Yousfi, Y., Amrane-Abider, M., Sahraoui-Remini, Y., & Madani, K. (2023). A global overview of dietary supplements: regulation, market trends, usage during the COVID-19 pandemic, and health effects. Nutrients, 15(15), 3320.

Eroğlu Samur G. (2012). Vitaminler mineraller ve sağlığımız, Sağlık Bakanlığı, Yayın No: 727, Ankara, Erişim tarihi: 27.05.2025, https://hsgm.saglik.gov.tr/depo/birimler/saglikli-beslenme-ve-hareketli-hayat-db/Dokumanlar/Kitaplar/Vitamin-Mineral-Sagligimiz.pdf.

Ganji, S. H., Kashyap, M. L. & Kamanna, V. S. (2015). Niacin inhibits fat accumulation, oxidative stress, and inflammatory cytokine IL-8 in cultured hepatocytes: Impact on non-alcoholic fatty liver disease. Metabolism, 64(9), 982-990.

Gartner. (t.y.). Healthcare Marketing: 2024 Benchmarks for CMOs, Erişim tarihi: 28.03.2025, https://www.gartner.com/en/marketing/research/healthcare-marketing-budget-benchmark.

Health-union (12 Şubat 2025). Why pharma and healthcare advertising spending continues to rise, Erişim tarihi: 25.02.2025, https://health-union.com/blog/digital-ad-spend-increasing-in-healthcare/.

Hinrichfoundation. (11 Mart 2025). The age of data - Data-driven perspectives on the world’s most abundant and critical resource, Erişim tarihi: 25.03.2025, https://research.hinrichfoundation.com/hubfs/White%20Paper%20PDFs/%5BInfographic%5D%20The%20Age%20of%20Data%20(Visual%20Capitalist)/20250225%20-%20STI%202024%20-%20Deep%20Dive%20-%20The%20Age%20of%20Data.pdf?__hstc=251652889.20904f59bbca2b7b92b101e54efe534a.1743609334214.1743609334214.1743609334214.1&__hssc=251652889.2.1743609334214&__hsfp=4071961124ç.

Kalyesubula, M., Mopuri, R., Asiku, J., Rosov, A., Yosefi, S., Edery, N., et al. (2021). High-dose vitamin B1 therapy prevents the development of experimental fatty liver driven by overnutrition. Dis Model Mech, 14(3), dmm048355.

Kılınç A., & Akdevelioğlu Y. (2022). Vitaminler ve non alkolik yağlı karaciğer hastalığı, Adnan Menderes Üniversitesi Sağlık Bilimleri Fakültesi Dergisi, 6(2); 383-393.

Kobayashi, T., Kessoku, T., Ozaki, A., Iwaki, M., Honda, Y., Ogawa, Y., et al. (2021). Vitamin B6 efficacy in the treatment of nonalcoholic fatty liver disease: an open-label, single-arm, single-center trial. Journal of Clinical Biochemistry and Nutrition, 68(2), 181-186.

Kotler, P., Keller, K. L., Brady, M., Goodman, M. R. V., & Hansen, T. (2009). Marketing management. Prentice-Hall.

Kutlu, H., A. (2017). Meslek etiği, Nobel, 5. Basım, Ankara.

Marka Mutfağı, Erişim tarihi: 02.05.2025, https://markamutfagi.co/pazarlama-etigi/.

Market Analysis Report (2023). Vitamin Supplements Market Size, Share & Trends Analysis Report By Type (Multivitamin, Vitamin A To K), By Form (Powder, Tablets, Capsules), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2023-2030. Erişim tarihi: 20.03.2024, https://www.grandviewresearch.com/industry-analysis/vitamin-supplements-market-report.

Mymarketing. (t.y.). Marketing spending infographic, Erişim tarihi: 24.03.2025, https://mymarketing.io/marketing-spending-infographic/.

Polyzos, S. A., Kountouras, J., Patsiaouro, K., Katsiki, E., Zafeiriadou, E., Deretzi, G., et al. (2012). Serum homocysteine levels in patients with nonalcoholic fatty liver disease. Ann Hepatol, 11(1), 68-76.

Promodo. (11 Aralık 2024). 2025 HealthCare digital marketing benchmarks, Erişim tarihi: 07.03.2025, https://www.promodo.com/blog/healthcare-digital-marketing-benchmarks-2024.

Sarı E., Bülbül L. Benzer M, ve aerk. (2014). Yüksek Doz D vitamini alımı sonucu hiperkalsemi gelişen olguda pamidronat tedavisi, Şişli Etfal Hastanesi Tıp Bülteni, 48(4).

Supplementfactory. (19 Eylül 2024). The History of Vitamins, Erişim tarihi: 01.02.2025, https://supplementfactoryuk.com/blog/2018/05/the-history-of-vitamins/.