Tedarik Zinciri Yönetiminde Pazarlama ve Dağıtım

Yazarlar

Özet

Referanslar

Alvarado, U. Y., & Kotzab, H. (2001). Supply chain management: the integration of logistics in marketing. Industrial marketing management, 30(2), 183-198.

Bai, B., Gao, J., & Lv, Y. (2021). Linking marketing and supply chain management in the strategy of demand chains via a review of literature. Management Research Review, 44(9), 1263-1276.

Basole, R. C., Russell, M. G., Huhtamäki, J., Rubens, N., Still, K., & Park, H. (2015). Understanding business ecosystem dynamics: A data-driven approach. ACM Transactions on Management Information Systems (TMIS), 6(2), 1-32.

Borden, N. H. (1964). The concept of the marketing mix. Journal of advertising research, 4(2), 2-7.

Cao, G., Tian, N., & Blankson, C. (2022). Big data, marketing analytics, and firm marketing capabilities. Journal of Computer Information Systems, 62(3), 442-451.

Christopher, M., & R Towill, D. (2002). Developing market specific supply chain strategies. The international journal of logistics management, 13(1), 1-14.

Christopher, M., & Ryals, L. J. (2014). The supply chain becomes the demand chain. Journal of Business Logistics, 35(1), 29-35.

Erengüç, Ş. S., Simpson, N. C., & Vakharia, A. J. (1999). Integrated production/distribution planning in supply chains: An invited review. European journal of operational research, 115(2), 219-236.

Fotiadis, T., Folinas, D., Vasileiou, K., & Konstantoglou, A. (2022). Marketing and the customer value chain: integrating marketing and supply chain management. Routledge.

Frohlich, M. T., & Westbrook, R. (2002). Demand chain management in manufacturing and services: web-based integration, drivers and performance. Journal of operations Management, 20(6), 729-745.

Gunasekaran, A., & Ngai, E. W. (2004). Information systems in supply chain integration and management. European journal of operational research, 159(2), 269-295.

Heikkilä, J. (2002). From supply to demand chain management: efficiency and customer satisfaction. Journal of operations management, 20(6), 747-767.

Hess, R. L., Rubin, R. S., & West Jr, L. A. (2004). Geographic information systems as a marketing information system technology. Decision Support Systems, 38(2), 197-212.

Jüttner, U., Christopher, M., & Baker, S. (2007). Demand chain management-integrating marketing and supply chain management. Industrial marketing management, 36(3), 377-392.

Keith, R. J. (1960). The marketing revolution. Journal of marketing, 24(3), 35-38.

Kim, D., Cavusgil, S. T., & Calantone, R. J. (2006). Information system innovations and supply chain management: channel relationships and firm performance. Journal of the academy of marketing science, 34(1), 40-54.

Krykavskyy, E. V., & Pokhylchenko, E. А. (2014). Implementation of marketing concepts into supply chain management. Economics, entrepreneurship, management, (1, Num. 2), 25-34.

Lewis, R. J., & Erickson, L. G. (1969). Marketing functions and marketing systems: A synthesis. Journal of Marketing, 33(3), 10-14.

Li, X., Gu, X. J., & Liu, Z. G. (2009). A strategic performance measurement system for firms across supply and demand chains on the analogy of ecological succession. Ecological Economics, 68(12), 2918-2929.

Lockamy III, A., & Smith, W. I. (2000). Target costing for supply chain management: criteria and selection. Industrial Management & Data Systems, 100(5), 210-218.

Lummus, R. R., Krumwiede, D. W., & Vokurka, R. J. (2001). The relationship of logistics to supply chain management: developing a common Industry definition. Industrial management & data systems, 101(8), 426-432.

McCammon, B. C., & Little, R. W. (1965). Marketing channels: analytical systems and approaches. Science in marketing, 195, 321-385.

McCarthy, J. E. (1964). Basic Marketing: A managerial Approach, Richard Irwin.

McGarry, E. D. (1951). The Contactual function in marketing. The Journal of Business of the University of Chicago, 24(2), 96-113.

McGarry, E. D. (1950). Some Functions of Marketing Reconsidered, Theory in Marketing, (Edt. Reavis Cox and Wroe Alderson), Chicago: Richard D. Irwin, Inc.

McKitterick, J. B. (1957). What is the marketing management concept. The frontiers of marketing thought and science, 71, 71-82.

Min, S., & Mentzer, J. T. (2000). The role of marketing in supply chain management. International journal of physical distribution & logistics management, 30(9), 765-787.

Morash, E. A. (2001). Supply chain strategies, capabilities, and performance. Transportation journal, 37-54.

Mossman, F. H. and Morton, N. (1965). Logistics of Distribution Systems, Allyn and Bacon.

Papert, M., & Pflaum, A. (2017). Development of an ecosystem model for the realization of internet of things (IoT) services in supply chain management. Electronic Markets, 27(2), 175-189.

Parente, D. H., Lee, P. D., Ishman, M. D., & Roth, A. V. (2008). Marketing and supply chain management: a collaborative research agenda. Journal of Business & Industrial Marketing, 23(8), 520-528.

Perevozova, I., Horal, L., Mokhnenko, A., Hrechanyk, N., Ustenko, A., Malynka, O., & Mykhailyshyn, L. (2020). Integration of the supply chain management and development of the marketing system. International Journal of Supply Chain Management, 9(3), 496-507.

Porter, M. E. (2001). The value chain and competitive advantage. Understanding business processes, 2, 50-66.

Qrunfleh, S., & Tarafdar, M. (2014). Supply chain information systems strategy: Impacts on supply chain performance and firm performance. International journal of production economics, 147, 340-350.

Rideway, V. F. (1957). Administration of manufacturer-dealer systems. Administrative Science Quarterly, 464-483.

Ross, D. F. (2011). Introduction to supply chain management technologies. Newyork: Taylor Francis Groups.: s.7

Shaw, A. W. (1912). Some Problems in Market Distribution. The Quarterly Journal of Economics, 26(4): 703-765.

Southern, R. N. (2011). Historical perspective of the logistics and supply chain management discipline. Transportation Journal, 50(1), 53-64.

Svensson, G. (2002). The theoretical foundation of supply chain management: a functionalist theory of marketing. International Journal of Physical Distribution & Logistics Management, 32(9), 734-754.

Tek, Ö. B. ve Özgül, E. (2005). Pazarlama İlkeleri: Uygulamalı Yönetimsel Yaklaşım. İzmir: Birleşik Matbaacılık.

Themistocleous, M., Irani, Z., & Love, P. E. (2004). Evaluating the integration of supply chain information systems: A case study. European Journal of Operational Research, 159(2), 393-405.

Walters, D., & Rainbird, M. (2004). The demand chain as an integral component of the value chain. Journal of consumer marketing, 21(7), 465-475.

Weld, L. D. (1917). Marketing Functions and Mercantile Organization. The American Economic Review, 7(2): 306-318.

Zhang, M., Zhao, X., Voss, C., & Zhu, G. (2016). Innovating through services, co-creation and supplier integration: Cases from China. International Journal of Production Economics, 171, 289-300.

Referanslar

Alvarado, U. Y., & Kotzab, H. (2001). Supply chain management: the integration of logistics in marketing. Industrial marketing management, 30(2), 183-198.

Bai, B., Gao, J., & Lv, Y. (2021). Linking marketing and supply chain management in the strategy of demand chains via a review of literature. Management Research Review, 44(9), 1263-1276.

Basole, R. C., Russell, M. G., Huhtamäki, J., Rubens, N., Still, K., & Park, H. (2015). Understanding business ecosystem dynamics: A data-driven approach. ACM Transactions on Management Information Systems (TMIS), 6(2), 1-32.

Borden, N. H. (1964). The concept of the marketing mix. Journal of advertising research, 4(2), 2-7.

Cao, G., Tian, N., & Blankson, C. (2022). Big data, marketing analytics, and firm marketing capabilities. Journal of Computer Information Systems, 62(3), 442-451.

Christopher, M., & R Towill, D. (2002). Developing market specific supply chain strategies. The international journal of logistics management, 13(1), 1-14.

Christopher, M., & Ryals, L. J. (2014). The supply chain becomes the demand chain. Journal of Business Logistics, 35(1), 29-35.

Erengüç, Ş. S., Simpson, N. C., & Vakharia, A. J. (1999). Integrated production/distribution planning in supply chains: An invited review. European journal of operational research, 115(2), 219-236.

Fotiadis, T., Folinas, D., Vasileiou, K., & Konstantoglou, A. (2022). Marketing and the customer value chain: integrating marketing and supply chain management. Routledge.

Frohlich, M. T., & Westbrook, R. (2002). Demand chain management in manufacturing and services: web-based integration, drivers and performance. Journal of operations Management, 20(6), 729-745.

Gunasekaran, A., & Ngai, E. W. (2004). Information systems in supply chain integration and management. European journal of operational research, 159(2), 269-295.

Heikkilä, J. (2002). From supply to demand chain management: efficiency and customer satisfaction. Journal of operations management, 20(6), 747-767.

Hess, R. L., Rubin, R. S., & West Jr, L. A. (2004). Geographic information systems as a marketing information system technology. Decision Support Systems, 38(2), 197-212.

Jüttner, U., Christopher, M., & Baker, S. (2007). Demand chain management-integrating marketing and supply chain management. Industrial marketing management, 36(3), 377-392.

Keith, R. J. (1960). The marketing revolution. Journal of marketing, 24(3), 35-38.

Kim, D., Cavusgil, S. T., & Calantone, R. J. (2006). Information system innovations and supply chain management: channel relationships and firm performance. Journal of the academy of marketing science, 34(1), 40-54.

Krykavskyy, E. V., & Pokhylchenko, E. А. (2014). Implementation of marketing concepts into supply chain management. Economics, entrepreneurship, management, (1, Num. 2), 25-34.

Lewis, R. J., & Erickson, L. G. (1969). Marketing functions and marketing systems: A synthesis. Journal of Marketing, 33(3), 10-14.

Li, X., Gu, X. J., & Liu, Z. G. (2009). A strategic performance measurement system for firms across supply and demand chains on the analogy of ecological succession. Ecological Economics, 68(12), 2918-2929.

Lockamy III, A., & Smith, W. I. (2000). Target costing for supply chain management: criteria and selection. Industrial Management & Data Systems, 100(5), 210-218.

Lummus, R. R., Krumwiede, D. W., & Vokurka, R. J. (2001). The relationship of logistics to supply chain management: developing a common Industry definition. Industrial management & data systems, 101(8), 426-432.

McCammon, B. C., & Little, R. W. (1965). Marketing channels: analytical systems and approaches. Science in marketing, 195, 321-385.

McCarthy, J. E. (1964). Basic Marketing: A managerial Approach, Richard Irwin.

McGarry, E. D. (1951). The Contactual function in marketing. The Journal of Business of the University of Chicago, 24(2), 96-113.

McGarry, E. D. (1950). Some Functions of Marketing Reconsidered, Theory in Marketing, (Edt. Reavis Cox and Wroe Alderson), Chicago: Richard D. Irwin, Inc.

McKitterick, J. B. (1957). What is the marketing management concept. The frontiers of marketing thought and science, 71, 71-82.

Min, S., & Mentzer, J. T. (2000). The role of marketing in supply chain management. International journal of physical distribution & logistics management, 30(9), 765-787.

Morash, E. A. (2001). Supply chain strategies, capabilities, and performance. Transportation journal, 37-54.

Mossman, F. H. and Morton, N. (1965). Logistics of Distribution Systems, Allyn and Bacon.

Papert, M., & Pflaum, A. (2017). Development of an ecosystem model for the realization of internet of things (IoT) services in supply chain management. Electronic Markets, 27(2), 175-189.

Parente, D. H., Lee, P. D., Ishman, M. D., & Roth, A. V. (2008). Marketing and supply chain management: a collaborative research agenda. Journal of Business & Industrial Marketing, 23(8), 520-528.

Perevozova, I., Horal, L., Mokhnenko, A., Hrechanyk, N., Ustenko, A., Malynka, O., & Mykhailyshyn, L. (2020). Integration of the supply chain management and development of the marketing system. International Journal of Supply Chain Management, 9(3), 496-507.

Porter, M. E. (2001). The value chain and competitive advantage. Understanding business processes, 2, 50-66.

Qrunfleh, S., & Tarafdar, M. (2014). Supply chain information systems strategy: Impacts on supply chain performance and firm performance. International journal of production economics, 147, 340-350.

Rideway, V. F. (1957). Administration of manufacturer-dealer systems. Administrative Science Quarterly, 464-483.

Ross, D. F. (2011). Introduction to supply chain management technologies. Newyork: Taylor Francis Groups.: s.7

Shaw, A. W. (1912). Some Problems in Market Distribution. The Quarterly Journal of Economics, 26(4): 703-765.

Southern, R. N. (2011). Historical perspective of the logistics and supply chain management discipline. Transportation Journal, 50(1), 53-64.

Svensson, G. (2002). The theoretical foundation of supply chain management: a functionalist theory of marketing. International Journal of Physical Distribution & Logistics Management, 32(9), 734-754.

Tek, Ö. B. ve Özgül, E. (2005). Pazarlama İlkeleri: Uygulamalı Yönetimsel Yaklaşım. İzmir: Birleşik Matbaacılık.

Themistocleous, M., Irani, Z., & Love, P. E. (2004). Evaluating the integration of supply chain information systems: A case study. European Journal of Operational Research, 159(2), 393-405.

Walters, D., & Rainbird, M. (2004). The demand chain as an integral component of the value chain. Journal of consumer marketing, 21(7), 465-475.

Weld, L. D. (1917). Marketing Functions and Mercantile Organization. The American Economic Review, 7(2): 306-318.

Zhang, M., Zhao, X., Voss, C., & Zhu, G. (2016). Innovating through services, co-creation and supplier integration: Cases from China. International Journal of Production Economics, 171, 289-300.

Gelecek

25 Ağustos 2025

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