Toplumsal Cinsiyet Bağlamında Femvertising Kavramının Stratejik Açıdan Değerlendirilmesi: Reklam Örnekleri incelemesi

Abitbol, A. & Sternadori, M. (2016). You act like a girl: an examination of consumer perceptions of femvertising, Quarterly Review of Business Disciplines, 3(2), 117-138.

Adana, F., Özvurmaz, S., & Taşpınar, A. (2020). Erkek öğrenci gözüyle toplumsal cinsiyet: Bir üniversite örneği, Adnan Menderes Üniversitesi Sağlık Bilimleri Fakültesi Dergisi, 4(2), 116-123.

Akestam, N. (2018). Caring for her: the influence of presumed influence on female consumers’ attitudes towards advertising featuring gender-stereotyped portrayals, International Journal of Advertising, 37(6), 871-892.

Åkestam, N., Rosengren, S., & Dahlen, M. (2017). Advertising "like a girl": Toward a better understanding of "femvertising" and its effects, Psychology & Marketing, 34(8), 795-806.

An, D., & Kim, S. (2007). Relating Hofstede’s masculinity dimension to gender role portrayals in advertising. International Marketing Review, 24(2), 181-207.

Baxter, A. (2015). Faux activism in recent female-empowering advertising, Elon Journal of Undergraduate Research in Communications, 6(1), 48-51.

Becker-Herby, E. (2016). The rise of femvertising: Authentically reaching female consumers, [Master’s thesis, University of Minnesota]. https://hdl.handle.net/11299/181494

Bingöl, O. (2014). Toplumsal cinsiyet olgusu ve Türkiye’de kadınlık, KMÜ Sosyal ve Ekonomik Araştırmalar Dergisi, 16 (Özel Sayı 1), 108-114.

Champlin, S., Sterbenk, Y., Windels, K., & Poteet, M. (2019). How brand-cause fit shapes real world advertising messages: A qualitative exploration of ‘femvertising. International Journal of Advertising, 38(8), 1240-1263.

Cihangiroğlu, E. (2018). Reklamlarda toplumsal cinsiyet açısından kadın temsilleri ve femvertising kavramı, T.C. İstanbul Ticaret Üniversitesi Dış Ticaret Enstitüsü Tartışma Metinleri.

Cornwall, A. (2016). Women’s empowerment: What Works?. Journal of International Development, 28(3), 342-359.

Çolak, G. (2019). Toplumsal cinsiyet ve dil. Bilge Kültür Sanat Yayınları.

Dans, C. (2018). Commodity feminism today: An analysis of the “Always #LikeAGirl” Campaign, [Master’s thesis, University of West Virginia]. https://doi.org/10.33915/etd.5434

Delhaye, C. (2006). The development of consumption culture and the individualization of female identity: fashion discourse in The Netherlands 1880–1920, Journal of Consumer Culture, 6(1), 87-115.

Dillip, A., Mboma, Z., M., Greer, G., & Lorenz, L., M. (2018). To be honest, women do everything: Understanding roles of men and women in net care and repair in Southern Tanzania. Malar J. 17(1), 1-8. https://malariajournal.biomedcentral.co m/track/pdf/10.1186/s12936-018- 2608-7.pdf

Doğan, H., Ö. & Piyal, B. (2017). Toplumsal cinsiyetle ilişkili sorunlar. Turk J Public Health, 15(2), 150-163.

Dove Türkiye. (2024, 15 Nisan). Dove gerçek güzellik çizimleri-hissettiğinden daha güzelsin [Video]. YouTube. https://www.youtube.com/watch?v=1oAeyeh_qKk.

Drake, V., E. (2017). The impact of female empowerment in advertising (femvertising). Journal of Research in Marketing, 7(3), 593-599.

Drydyk, J. (2013). Empowerment, agency, and power, Journal of Global Ethics, 9(3), 249-262.

Dynavit. (2024, 30 Mart). Eczacıbaşı Dynavit - başaracaksa başaracak. [Video]. YouTube. https://www.youtube.com/watch?v=VvRUvFCtXzs

Eagly, A., H. (1987). Sex differences in social behavior: A social-role ınterpretation, Lawrence Erlbaum Associates, Hillsdale, NJ.

Eczacıbaşı Tüketim. (2024, 20 Mart). Selpak ön yargıları siliyor. https://www.eczacibasituketim.com/haberler/2019/selpak-on-yargilari-siliyor

Eisend, M., Plagemann, J., & Sollwedel, J. (2014). Gender roles and humor in advertising: The occurrence of stereotyping in humorous and nonhumorous advertising and ıts consequences for advertising effectiveness, Journal of Advertising, 43(3), 256-273.

Erdoğan, Z. (2022). Reklam içerik boyutlarının feminist reklam değerine yönelik kadınlar üzerindeki etkisi, USBAD Uluslararası Sosyal Bilimler Akademi Dergisi 4(8), 110-144.

Esen, E., Siyez, D. M., Soylu, Y. & Demirgürz, G. (2017). Üniversite öğrencilerinde toplumsal cinsiyet algısının toplumsal cinsiyet rolü ve cinsiyet değişkenlerine göre incelenmesi. E-Uluslararası Eğitim Araştırmaları Dergisi, 8(1), 46-63.

Esmasuna. (2024, 3 Mart). Atasay "Tak Sana Yakışanı". https://www.esmasuna.com/936691967557

Feng, Y., Chen, H. & He, L. (2019). Consumer responses to femvertising: A data-mining case of Dove’s “Campaign for Real Beauty” on YouTube, Journal of Advertising, 48(3), 292-301.

Ganz, B. & Grimes, A. (2018). How claim specificity can improve claim credibility in Green Advertising: Measures that can boost outcomes from environmental product claims. Journal of Advertising Research, 58(4), 476-486.

Geantă, M., A. & Zabad, D., V. (2018). The feminist movement in marketing. Annals of the University of Craiova, Economic Sciences Series, 1(46), 135-145.

Hsu, C-K. (2018). Femvertising: state of the art, Journal of Brand Strategy, 7(1), 28-47.

Huhmann, B., A., & Limbu, Y., B. (2016). Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general, International Journal of Advertising, 35(5),846-863.

İnceoğlu, İ., & Onaylı Şengül, G. (2018). Bir femvertising örneği olarak Nike bizi böyle bilin reklam filmine eleştirel bakış, Halkla İlişkiler ve Reklam Çalışmaları E-Dergisi, 1(2), 20-36.

Kabeer, N. (2015). Gender equality, economic growth, and women’s agency: the ‘endless variety’ and ‘monotonous similarity’ of patriarchal constraints, Feminist Economics, 22(1), 295-321.

Kandiyoti, D. (1988). Bargaining with patriarchy, Gender and Society, 2(3), 274-290.

Kelsey, D., Yannopoulou, N., Whittle, A., Heath, T., Golossenko, A. & Soares, A., M. (2023). The (army) hero with a thousand faces: A discourse-mythological approach to theorizing archetypal blending in contemporary advertising, Marketing Theory, 23(1), 141-162.

Kirli, E., S., D. & Çakır, N., T. (2021). Postfeminist bir pazarlama stratejisi olarak femvertising: Nike, Molped ve Elidor reklamları örneği, Türkiye İletişim Araştırmaları Dergisi, (38), 364-385.

Koenig, A., M. & Eagly, A., H. (2014). Evidence for the social role theory of stereotype content: Observations of groups’ roles shape stereotypes, Journal of Personality and Social Psychology,107(3), 371-392.

Li, J., Y., Kim, J., K. & Alharbi, K. (2020). Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: The case of Nike’s Colin Kaepernick campaign, International Journal of Advertising, 41(2), 233-257.

Lilburn, S., Magarey, S. & Sheridan, S. (2000). Celebrity feminism as synthesis: Germaine Greer, The female eunuch and the australian print media, Continuum: Journal of Media & Cultural Studies, 14(3), 335-348.

MacInnis, D., J. & Folkes, V., S. (2017). Humanizing brands: when brands seem to be like me, part of me, and in a relationship with me, Journal of Consumer Psychology, 27(3), 355-374.

Macionis, J. (2012). Sociology. (14th ed), Prentice Hall.

Maclaran, P. (2015). Feminism’s fourth wave: a research agenda for marketing and consumer research, Journal of Marketing Management, 31(15-16), 1732-1738.

Maseno, L. & Kilonzo, S. (2011). Engendering development: Demystifying patriarchy and its effects on women in rural Kenya, International Journal of Sociology and Anthropology, 3(2), 45-55.

Mediamarkt Türkiye. (2024, 29 Mart). MediaMarkt olarak son teknolojilerimizle kadınları tüm sahalarda destekliyoruz. [Video]. YouTube. https://www.youtube.com/watch?v=fqCFk2t0Ho8

Metin Açer, T. (2022). Atasay “Tak Sana Yakışanı” reklam filmi: Femvertising mi? eşitsizliklerin yeniden üretimi mi?. Hacettepe Üniversitesi Edebiyat Fakültesi Dergisi, 39(1), 312-329.

Michaelidou, N., Siamagka, N., Hatzithomas, L. & Chaput, L. (2022). Femvertising practices on social media: A comparison of luxury and non-luxury brands, Journal of Product & Brand Management, 31(8), 1285-1300.

Middleton, K. & Turnbull, S. (2021). How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices, Marketing Theory, 21(4), 561-578.

Moorman, C. (2020). Commentary: Brand activism in a political world, Journal of Public Policy & Marketing, 39(4), 388-392.

Murshid, N., S. & Critelli, F., M. (2017). Empowerment and intimate partner violence in Pakistan: Results from a nationally representative survey, Journal of Interpersonal Violence, 35(3-4), 854-875.

Nazneen, S., Hossain, N. & Chopra, D. (2019). Introduction: Contentious women’s empowerment in South asia, Contemporary South Asia, 27(4), 457-470.

NikeWoman. (2024, 20 Nisan). Nike: Bizi böyle bilin [Video]. YouTube. https://www.youtube.com/watch?v=tYh9aCW_DyI

Onaylı Şengül, G. (2018). Kadın odaklı reklamlarda kadınlık sunumu (Yayın No. 524668) [Yüksek lisans tezi, Kadir Has Üniversitesi]. Yükseköğretim Kurulu Başkanlığı Tez Merkezi.

Özçatal., E., Ö. (2011). Ataerkillik, toplumsal cinsiyet ve kadının çalışma yaşamına katılımı, Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 1(1), 21-39.

Patel, J., D., Gadhavi, D., D. & Shukla, Y., S. (2017). Consumers’ responses to cause related marketing: Moderating influence of cause involvement and skepticism on attitude and purchase intention, International Review on Public and Nonprofit Marketing, 14(1), 1-18.

Poyraz, Y. (2017, 24 Kasım). Femvertising ve Sistem İçine Çekilen Feminizm. Gaiadergi. https://gaiadergi.com/femvertising-ve-sistem-icine-cekilen-feminizm/

Scharff, C. (2016). Repudiating feminism: Young women in a neoliberal world, Routledge.

Seçgin, F. & Tural, A. (2011). Sınıf öğretmenliği bölümü öğretmen adaylarının toplumsal cinsiyet rollerine ilişkin tutumları, E-Journal of New World Sciences Academy Education Sciences, 6(4), 2446-2458.

Sekścińska, K., Trzcińska, A. & Maison, D., A. (2016). The influence of different social roles activation on women's financial and consumer choices, Frontiers in Psychology, 7(365), 1-13.

Silver, I., Newman, G. & Small, D., A. (2021). Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects, Consumer Psychology Review, 4(1), 70-82.

Taylor, J., Johnston, J. & Whitehead, K. (2016). A corporation in feminist clothing? Young women discuss the Dove ‘Real beauty’ campaign. Critical Sociology, 42(1), 123-144.

Tor-Kadıoğlu, C. (2021). Pazarlamada femvertising: Selpak reklam filminin analizi, OPUS Uluslararası Toplum Araştırmaları Dergisi, 17(38), 5304-5331.

Türkyılmaz, Ş. (2023, 12 Mart). Feminist reklamcılık: Femvertising. Startupteknoloji. https://startupteknoloji.com/post/detail/feminist-reklamcilik-femvertising/.

Yıldız, G. (2024, 7 Mart). Şişecam dünya kadınlar günü filminde “erkek işi” önyargısını kırıyor. Marketingturkiye. https://www.marketingturkiye.com.tr/kampanyalar/sisecam-8-mart/

Yılmaz, S. (2018). Toplumsal cinsiyet rollerinin günlük hayattaki yansımaları: Çorum/Alaca Örneği, İMGELEM, 2, 55-76.

Abitbol, A. & Sternadori, M. (2016). You act like a girl: an examination of consumer perceptions of femvertising, Quarterly Review of Business Disciplines, 3(2), 117-138.

Adana, F., Özvurmaz, S., & Taşpınar, A. (2020). Erkek öğrenci gözüyle toplumsal cinsiyet: Bir üniversite örneği, Adnan Menderes Üniversitesi Sağlık Bilimleri Fakültesi Dergisi, 4(2), 116-123.

Akestam, N. (2018). Caring for her: the influence of presumed influence on female consumers’ attitudes towards advertising featuring gender-stereotyped portrayals, International Journal of Advertising, 37(6), 871-892.

Åkestam, N., Rosengren, S., & Dahlen, M. (2017). Advertising "like a girl": Toward a better understanding of "femvertising" and its effects, Psychology & Marketing, 34(8), 795-806.

An, D., & Kim, S. (2007). Relating Hofstede’s masculinity dimension to gender role portrayals in advertising. International Marketing Review, 24(2), 181-207.

Baxter, A. (2015). Faux activism in recent female-empowering advertising, Elon Journal of Undergraduate Research in Communications, 6(1), 48-51.

Becker-Herby, E. (2016). The rise of femvertising: Authentically reaching female consumers, [Master’s thesis, University of Minnesota]. https://hdl.handle.net/11299/181494

Bingöl, O. (2014). Toplumsal cinsiyet olgusu ve Türkiye’de kadınlık, KMÜ Sosyal ve Ekonomik Araştırmalar Dergisi, 16 (Özel Sayı 1), 108-114.

Champlin, S., Sterbenk, Y., Windels, K., & Poteet, M. (2019). How brand-cause fit shapes real world advertising messages: A qualitative exploration of ‘femvertising. International Journal of Advertising, 38(8), 1240-1263.

Cihangiroğlu, E. (2018). Reklamlarda toplumsal cinsiyet açısından kadın temsilleri ve femvertising kavramı, T.C. İstanbul Ticaret Üniversitesi Dış Ticaret Enstitüsü Tartışma Metinleri.

Cornwall, A. (2016). Women’s empowerment: What Works?. Journal of International Development, 28(3), 342-359.

Çolak, G. (2019). Toplumsal cinsiyet ve dil. Bilge Kültür Sanat Yayınları.

Dans, C. (2018). Commodity feminism today: An analysis of the “Always #LikeAGirl” Campaign, [Master’s thesis, University of West Virginia]. https://doi.org/10.33915/etd.5434

Delhaye, C. (2006). The development of consumption culture and the individualization of female identity: fashion discourse in The Netherlands 1880–1920, Journal of Consumer Culture, 6(1), 87-115.

Dillip, A., Mboma, Z., M., Greer, G., & Lorenz, L., M. (2018). To be honest, women do everything: Understanding roles of men and women in net care and repair in Southern Tanzania. Malar J. 17(1), 1-8. https://malariajournal.biomedcentral.co m/track/pdf/10.1186/s12936-018- 2608-7.pdf

Doğan, H., Ö. & Piyal, B. (2017). Toplumsal cinsiyetle ilişkili sorunlar. Turk J Public Health, 15(2), 150-163.

Dove Türkiye. (2024, 15 Nisan). Dove gerçek güzellik çizimleri-hissettiğinden daha güzelsin [Video]. YouTube. https://www.youtube.com/watch?v=1oAeyeh_qKk.

Drake, V., E. (2017). The impact of female empowerment in advertising (femvertising). Journal of Research in Marketing, 7(3), 593-599.

Drydyk, J. (2013). Empowerment, agency, and power, Journal of Global Ethics, 9(3), 249-262.

Dynavit. (2024, 30 Mart). Eczacıbaşı Dynavit - başaracaksa başaracak. [Video]. YouTube. https://www.youtube.com/watch?v=VvRUvFCtXzs

Eagly, A., H. (1987). Sex differences in social behavior: A social-role ınterpretation, Lawrence Erlbaum Associates, Hillsdale, NJ.

Eczacıbaşı Tüketim. (2024, 20 Mart). Selpak ön yargıları siliyor. https://www.eczacibasituketim.com/haberler/2019/selpak-on-yargilari-siliyor

Eisend, M., Plagemann, J., & Sollwedel, J. (2014). Gender roles and humor in advertising: The occurrence of stereotyping in humorous and nonhumorous advertising and ıts consequences for advertising effectiveness, Journal of Advertising, 43(3), 256-273.

Erdoğan, Z. (2022). Reklam içerik boyutlarının feminist reklam değerine yönelik kadınlar üzerindeki etkisi, USBAD Uluslararası Sosyal Bilimler Akademi Dergisi 4(8), 110-144.

Esen, E., Siyez, D. M., Soylu, Y. & Demirgürz, G. (2017). Üniversite öğrencilerinde toplumsal cinsiyet algısının toplumsal cinsiyet rolü ve cinsiyet değişkenlerine göre incelenmesi. E-Uluslararası Eğitim Araştırmaları Dergisi, 8(1), 46-63.

Esmasuna. (2024, 3 Mart). Atasay "Tak Sana Yakışanı". https://www.esmasuna.com/936691967557

Feng, Y., Chen, H. & He, L. (2019). Consumer responses to femvertising: A data-mining case of Dove’s “Campaign for Real Beauty” on YouTube, Journal of Advertising, 48(3), 292-301.

Ganz, B. & Grimes, A. (2018). How claim specificity can improve claim credibility in Green Advertising: Measures that can boost outcomes from environmental product claims. Journal of Advertising Research, 58(4), 476-486.

Geantă, M., A. & Zabad, D., V. (2018). The feminist movement in marketing. Annals of the University of Craiova, Economic Sciences Series, 1(46), 135-145.

Hsu, C-K. (2018). Femvertising: state of the art, Journal of Brand Strategy, 7(1), 28-47.

Huhmann, B., A., & Limbu, Y., B. (2016). Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general, International Journal of Advertising, 35(5),846-863.

İnceoğlu, İ., & Onaylı Şengül, G. (2018). Bir femvertising örneği olarak Nike bizi böyle bilin reklam filmine eleştirel bakış, Halkla İlişkiler ve Reklam Çalışmaları E-Dergisi, 1(2), 20-36.

Kabeer, N. (2015). Gender equality, economic growth, and women’s agency: the ‘endless variety’ and ‘monotonous similarity’ of patriarchal constraints, Feminist Economics, 22(1), 295-321.

Kandiyoti, D. (1988). Bargaining with patriarchy, Gender and Society, 2(3), 274-290.

Kelsey, D., Yannopoulou, N., Whittle, A., Heath, T., Golossenko, A. & Soares, A., M. (2023). The (army) hero with a thousand faces: A discourse-mythological approach to theorizing archetypal blending in contemporary advertising, Marketing Theory, 23(1), 141-162.

Kirli, E., S., D. & Çakır, N., T. (2021). Postfeminist bir pazarlama stratejisi olarak femvertising: Nike, Molped ve Elidor reklamları örneği, Türkiye İletişim Araştırmaları Dergisi, (38), 364-385.

Koenig, A., M. & Eagly, A., H. (2014). Evidence for the social role theory of stereotype content: Observations of groups’ roles shape stereotypes, Journal of Personality and Social Psychology,107(3), 371-392.

Li, J., Y., Kim, J., K. & Alharbi, K. (2020). Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: The case of Nike’s Colin Kaepernick campaign, International Journal of Advertising, 41(2), 233-257.

Lilburn, S., Magarey, S. & Sheridan, S. (2000). Celebrity feminism as synthesis: Germaine Greer, The female eunuch and the australian print media, Continuum: Journal of Media & Cultural Studies, 14(3), 335-348.

MacInnis, D., J. & Folkes, V., S. (2017). Humanizing brands: when brands seem to be like me, part of me, and in a relationship with me, Journal of Consumer Psychology, 27(3), 355-374.

Macionis, J. (2012). Sociology. (14th ed), Prentice Hall.

Maclaran, P. (2015). Feminism’s fourth wave: a research agenda for marketing and consumer research, Journal of Marketing Management, 31(15-16), 1732-1738.

Maseno, L. & Kilonzo, S. (2011). Engendering development: Demystifying patriarchy and its effects on women in rural Kenya, International Journal of Sociology and Anthropology, 3(2), 45-55.

Mediamarkt Türkiye. (2024, 29 Mart). MediaMarkt olarak son teknolojilerimizle kadınları tüm sahalarda destekliyoruz. [Video]. YouTube. https://www.youtube.com/watch?v=fqCFk2t0Ho8

Metin Açer, T. (2022). Atasay “Tak Sana Yakışanı” reklam filmi: Femvertising mi? eşitsizliklerin yeniden üretimi mi?. Hacettepe Üniversitesi Edebiyat Fakültesi Dergisi, 39(1), 312-329.

Michaelidou, N., Siamagka, N., Hatzithomas, L. & Chaput, L. (2022). Femvertising practices on social media: A comparison of luxury and non-luxury brands, Journal of Product & Brand Management, 31(8), 1285-1300.

Middleton, K. & Turnbull, S. (2021). How advertising got ‘woke’: The institutional role of advertising in the emergence of gender progressive market logics and practices, Marketing Theory, 21(4), 561-578.

Moorman, C. (2020). Commentary: Brand activism in a political world, Journal of Public Policy & Marketing, 39(4), 388-392.

Murshid, N., S. & Critelli, F., M. (2017). Empowerment and intimate partner violence in Pakistan: Results from a nationally representative survey, Journal of Interpersonal Violence, 35(3-4), 854-875.

Nazneen, S., Hossain, N. & Chopra, D. (2019). Introduction: Contentious women’s empowerment in South asia, Contemporary South Asia, 27(4), 457-470.

NikeWoman. (2024, 20 Nisan). Nike: Bizi böyle bilin [Video]. YouTube. https://www.youtube.com/watch?v=tYh9aCW_DyI

Onaylı Şengül, G. (2018). Kadın odaklı reklamlarda kadınlık sunumu (Yayın No. 524668) [Yüksek lisans tezi, Kadir Has Üniversitesi]. Yükseköğretim Kurulu Başkanlığı Tez Merkezi.

Özçatal., E., Ö. (2011). Ataerkillik, toplumsal cinsiyet ve kadının çalışma yaşamına katılımı, Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 1(1), 21-39.

Patel, J., D., Gadhavi, D., D. & Shukla, Y., S. (2017). Consumers’ responses to cause related marketing: Moderating influence of cause involvement and skepticism on attitude and purchase intention, International Review on Public and Nonprofit Marketing, 14(1), 1-18.

Poyraz, Y. (2017, 24 Kasım). Femvertising ve Sistem İçine Çekilen Feminizm. Gaiadergi. https://gaiadergi.com/femvertising-ve-sistem-icine-cekilen-feminizm/

Scharff, C. (2016). Repudiating feminism: Young women in a neoliberal world, Routledge.

Seçgin, F. & Tural, A. (2011). Sınıf öğretmenliği bölümü öğretmen adaylarının toplumsal cinsiyet rollerine ilişkin tutumları, E-Journal of New World Sciences Academy Education Sciences, 6(4), 2446-2458.

Sekścińska, K., Trzcińska, A. & Maison, D., A. (2016). The influence of different social roles activation on women's financial and consumer choices, Frontiers in Psychology, 7(365), 1-13.

Silver, I., Newman, G. & Small, D., A. (2021). Inauthenticity aversion: Moral reactance toward tainted actors, actions, and objects, Consumer Psychology Review, 4(1), 70-82.

Taylor, J., Johnston, J. & Whitehead, K. (2016). A corporation in feminist clothing? Young women discuss the Dove ‘Real beauty’ campaign. Critical Sociology, 42(1), 123-144.

Tor-Kadıoğlu, C. (2021). Pazarlamada femvertising: Selpak reklam filminin analizi, OPUS Uluslararası Toplum Araştırmaları Dergisi, 17(38), 5304-5331.

Türkyılmaz, Ş. (2023, 12 Mart). Feminist reklamcılık: Femvertising. Startupteknoloji. https://startupteknoloji.com/post/detail/feminist-reklamcilik-femvertising/.

Yıldız, G. (2024, 7 Mart). Şişecam dünya kadınlar günü filminde “erkek işi” önyargısını kırıyor. Marketingturkiye. https://www.marketingturkiye.com.tr/kampanyalar/sisecam-8-mart/

Yılmaz, S. (2018). Toplumsal cinsiyet rollerinin günlük hayattaki yansımaları: Çorum/Alaca Örneği, İMGELEM, 2, 55-76.