Küresel Yönetim ve Uluslararası İşletmecilik
Özet
Küreselleşen dünyada işletmelerin yerel pazarların ötesine geçerek uluslararası arenada rekabet edebilmesi stratejik karar alma süreçleri kadar küresel yönetim ve uluslararası işletmecilik uygulamalarına da bağlıdır. İşletmelerin, yabancı pazarlara giriş stratejilerini belirlerken pazar seçimi, giriş zamanlaması, ölçek ve giriş yöntemi gibi faktörlerin yanı sıra, kültürel çeşitlilik ve farklı sosyal yapılarla uyum sağlama yeteneği de büyük önem taşımaktadır. Uluslararası pazarlarda başarı, yalnızca finansal ve operasyonel stratejilerin etkinliğine değil, aynı zamanda kültürel farkındalık ve esneklik gerektiren yönetim becerilerine de dayanmaktadır. Bu bağlamdan yola çıkan bu çalışmanın amacı küreselleşmenin işletmeler üzerindeki etkilerini, uluslararası pazarlara giriş stratejilerini ve kültürel çeşitliliğin yönetiminin işletme başarısına katkısını detaylı bir şekilde ele alarak alan yazına katkı sunmaktır.
Referanslar
Adamczyk, M. (2017). The importance of cultural differences in international business. Central European Review of Economıcs and Management, 1(2), s. 151-170.
Bernard, A. B., Grazzi, M., & Tomasi, C. (2011). Intermediaries in international trade: Direct versus indirect modes of export. Nber Working Paper Series National Bureau of Economic Research .
Beshel, B. (2001). An introduction to franchising. New York: The IFA Educational Foundation.
Brooks, I., Weatherston, J., & Wilkinson, G. (2010). Globalisation, challenges and changes. The International Business Environment, s. 306-336.
Carter, S. (1997). Global Agricultural Marketing Management. (Marketing and Agribusiness texts - 3). Rome.
Cateora, D., & Graham, B. (2011). International marketing. McGraw-Hill.
Channon, D. F., & Sammut-Bonnici, T. (2015). Joint ventures. Wiley Encyclopedia of Management Online. John Wiley & Sons, Ltd.
Cunningham, M. (1986). Strategies for international industrial marketing. D. Turnbull, & J. Valla içinde, Croom Helm.
Ďaďo, J., Wiktor, J. W., & Żbikowska, A. (2015). Foreign markets entry motives and strategies of polish exporters. Marketing & Trade, 2(18), s. 135-150.
Daminova, N. (2013). International Business Management. Jaipur: JNU.
Dinu, A.-M. (2018). International market entry strategies. Academic Journal of Economic Studies, 4(2), 20–25.
Divrik, B. (2023). International market entry strategies. Origin and Branding in International Market Entry Processes (s. 1-10). içinde
Duce, M., & España, B. (2003). Definitions of foreign direct investment (FDI): A methodological note.
Feng, Z. (2023). Cross-cultural management in international business. Accounting and Corporate Management, 5(6), s. 48-52.
Feng, Z. (2023). Cross-cultural management in international business. Accounting and Corporate Management, 5(6).
Ghimire, B. (2020, Nisan). Globalization and international business.
Grzelak, K., & Matejun, M. (2013). Franchising as a concept of entrepreneurship development in the SME sector. M. Matejun, & A. Walecka içinde, Modern Entrepreneurship in Business Practice: Selected Issues (s. 47-61). Lodz: Lodz University of Technology Press.
Kalra, P. (2023). Foreign market entry strategies: A comparative analysis. Asian Journal of Management and Commerce, 4(1), s. 276-281.
Kapsaridi, P. (1988). Joint ventures: Theoretical and empirical perspectives. Strategic Management Journal, s. 319-332.
Kärkkäinen, A. (2011). Selection of international market entry mode. Seminar in Business Strategy and International Business.
Katerina, R., & Aneta, R. (2014). The impact of globalization on the business. Economic Analysis, s. 83-89.
Katsioloudes, M. I., & Hadjidakis, S. (2007). International business: A global perspective. Oxford: Elsevier.
Kelly, P. (2009). International business and management: Study guide. Cengage Learning.
Kotabe, M., & Helsen, K. (2008). Global marketing management. Hoboken: John Wiley & Sons.
Lloyd’s. (2010). Globalisation and risks for business: Implications of an increasingly interconnected world. Lloyd’s.
Nandini, N. (2021). Human resource management in international mergers & acquisitions. Malaya Journal of Matematik, s. 64*66.
Neamat, S. (2022). A strategy for the growth and internationalization of companies: International mergers and acquisitions. Journal of Applied Science and Technology Trends, 3(1), s. 20-26.
Patra, G., & Riya. (2022). A Review article on international merger & acquisitions. International Journal of Management .
Riya, & Patra, G. (2020). A review article on international merger & acquisitions. International Journal of Management (IJM), 11(11), s. 143-157.
Rosnerova, Z., & Hraskova, D. (2020). The impact of globalization on the business position of European Union. SHS Web of Conferences Globalization and its Socio-Economic Consequences 2019.
Sharan, V. (2012). International business management. New Delhi: Pearson.
Shaw, K. (2015). Foreign market entry strategies. China-USA Business Review, 14(8), s. 395-398.
Shih, M., Young, ,. M., & Bucher, A. (2013). Working to reduce the effects of discrimination: Identity management strategies in organizations. American Psychologist, 68(3), s. 145-157.
Sukali, K., & Musyoka, R. (2017). International market entry strategies, organizational characteristics and the performance of manufacturing firms in Kenya. Journal of Strategic Management, 1(2), 68-85.
Tarvonen, J. (2018). The role of corporate culture in company performance case: OK perintä oy. Yayinlanmamiş Yüksek Lisans Tezi. Business Economics, Vaasan Ammattikorkeakoulu University of Applied Sciences.
Thuri, V. (2022). https://wise.com/us/blog/direct-exporting#:~:text=Direct%20Exporting%20%2D%20What%20Are%20The%20Advantages%20and%20Disadvantages. 08 22, 2024 tarihinde Wise: https://wise.com/us/blog/direct-exporting#:~:text=or%20direct%20exporting%3F-,What%20is%20direct%20exporting%3F,business%20and%20the%20international%20market.
Wilkinson, F. İ., & Nguyen, V. (2011). A Contingency model of export entry mode performance: The role of production and transaction costs. Australasian Marketing Journal, s. 317-348.
Referanslar
Adamczyk, M. (2017). The importance of cultural differences in international business. Central European Review of Economıcs and Management, 1(2), s. 151-170.
Bernard, A. B., Grazzi, M., & Tomasi, C. (2011). Intermediaries in international trade: Direct versus indirect modes of export. Nber Working Paper Series National Bureau of Economic Research .
Beshel, B. (2001). An introduction to franchising. New York: The IFA Educational Foundation.
Brooks, I., Weatherston, J., & Wilkinson, G. (2010). Globalisation, challenges and changes. The International Business Environment, s. 306-336.
Carter, S. (1997). Global Agricultural Marketing Management. (Marketing and Agribusiness texts - 3). Rome.
Cateora, D., & Graham, B. (2011). International marketing. McGraw-Hill.
Channon, D. F., & Sammut-Bonnici, T. (2015). Joint ventures. Wiley Encyclopedia of Management Online. John Wiley & Sons, Ltd.
Cunningham, M. (1986). Strategies for international industrial marketing. D. Turnbull, & J. Valla içinde, Croom Helm.
Ďaďo, J., Wiktor, J. W., & Żbikowska, A. (2015). Foreign markets entry motives and strategies of polish exporters. Marketing & Trade, 2(18), s. 135-150.
Daminova, N. (2013). International Business Management. Jaipur: JNU.
Dinu, A.-M. (2018). International market entry strategies. Academic Journal of Economic Studies, 4(2), 20–25.
Divrik, B. (2023). International market entry strategies. Origin and Branding in International Market Entry Processes (s. 1-10). içinde
Duce, M., & España, B. (2003). Definitions of foreign direct investment (FDI): A methodological note.
Feng, Z. (2023). Cross-cultural management in international business. Accounting and Corporate Management, 5(6), s. 48-52.
Feng, Z. (2023). Cross-cultural management in international business. Accounting and Corporate Management, 5(6).
Ghimire, B. (2020, Nisan). Globalization and international business.
Grzelak, K., & Matejun, M. (2013). Franchising as a concept of entrepreneurship development in the SME sector. M. Matejun, & A. Walecka içinde, Modern Entrepreneurship in Business Practice: Selected Issues (s. 47-61). Lodz: Lodz University of Technology Press.
Kalra, P. (2023). Foreign market entry strategies: A comparative analysis. Asian Journal of Management and Commerce, 4(1), s. 276-281.
Kapsaridi, P. (1988). Joint ventures: Theoretical and empirical perspectives. Strategic Management Journal, s. 319-332.
Kärkkäinen, A. (2011). Selection of international market entry mode. Seminar in Business Strategy and International Business.
Katerina, R., & Aneta, R. (2014). The impact of globalization on the business. Economic Analysis, s. 83-89.
Katsioloudes, M. I., & Hadjidakis, S. (2007). International business: A global perspective. Oxford: Elsevier.
Kelly, P. (2009). International business and management: Study guide. Cengage Learning.
Kotabe, M., & Helsen, K. (2008). Global marketing management. Hoboken: John Wiley & Sons.
Lloyd’s. (2010). Globalisation and risks for business: Implications of an increasingly interconnected world. Lloyd’s.
Nandini, N. (2021). Human resource management in international mergers & acquisitions. Malaya Journal of Matematik, s. 64*66.
Neamat, S. (2022). A strategy for the growth and internationalization of companies: International mergers and acquisitions. Journal of Applied Science and Technology Trends, 3(1), s. 20-26.
Patra, G., & Riya. (2022). A Review article on international merger & acquisitions. International Journal of Management .
Riya, & Patra, G. (2020). A review article on international merger & acquisitions. International Journal of Management (IJM), 11(11), s. 143-157.
Rosnerova, Z., & Hraskova, D. (2020). The impact of globalization on the business position of European Union. SHS Web of Conferences Globalization and its Socio-Economic Consequences 2019.
Sharan, V. (2012). International business management. New Delhi: Pearson.
Shaw, K. (2015). Foreign market entry strategies. China-USA Business Review, 14(8), s. 395-398.
Shih, M., Young, ,. M., & Bucher, A. (2013). Working to reduce the effects of discrimination: Identity management strategies in organizations. American Psychologist, 68(3), s. 145-157.
Sukali, K., & Musyoka, R. (2017). International market entry strategies, organizational characteristics and the performance of manufacturing firms in Kenya. Journal of Strategic Management, 1(2), 68-85.
Tarvonen, J. (2018). The role of corporate culture in company performance case: OK perintä oy. Yayinlanmamiş Yüksek Lisans Tezi. Business Economics, Vaasan Ammattikorkeakoulu University of Applied Sciences.
Thuri, V. (2022). https://wise.com/us/blog/direct-exporting#:~:text=Direct%20Exporting%20%2D%20What%20Are%20The%20Advantages%20and%20Disadvantages. 08 22, 2024 tarihinde Wise: https://wise.com/us/blog/direct-exporting#:~:text=or%20direct%20exporting%3F-,What%20is%20direct%20exporting%3F,business%20and%20the%20international%20market.
Wilkinson, F. İ., & Nguyen, V. (2011). A Contingency model of export entry mode performance: The role of production and transaction costs. Australasian Marketing Journal, s. 317-348.
