Dijital Pazarlama

Özet

Referanslar

Ahmed, I., Zhang, Y., Jeon, G., et al. (2022). A blockchain‐and artificial intelligence‐enabled smart Iot framework for sustainable city. International Journal of Intelligent Systems, 37(9), 6493-6507. https://doi.org/10.1002/int.22852

Aichner, T., & Jacob, F. (2015). Measuring the degree of corporate social media use. International Journal of Market Research, 57(2), 257-276.

Alajmi, M., & Rorissa, A. (2018). E-environments in the gulf cooperation council states. Ifla Journal, 44(1), 56-73. https://doi.org/10.1177/0340035218755167

Aliahmadi, A., Nozari, H., & Ghahremani-Nahr, J. (2022). A IoT-based sustainable smart supply chain framework. International Journal of Innovation in Management Economics and Social Sciences, 2(2), 28-38. https://doi.org/10.52547/ijimes.2.2.28

Altınbaşak, İ., & Karaca, E. S. (2009) İnternet reklamciliği ve internet reklami ölçümlenmesi üzerine bir uygulama, Ege Akademik Bakış, 9(2), 463-487.

Amirkhanpour, M., Vrontis, D., & Thrassou, A. (2014). Mobile marketing: A contemporary strategic perspective. International Journal of Technology Marketing, 9(3), 252-269. https://doi.org/10.1504/IJTMKT.2014.063855

Amornkitvikai, Y., Tham, S., Harvie, C., et al. (2022). Barriers and factors affecting the e-commerce sustainability of Thai micro-, small- and medium-sized enterprises (MSMEs). Sustainability, 14(14), 8476. https://doi.org/10.3390/su14148476

Antoschin, R., & Wimmer, M. (2021). Smart cities: Practitioners’ understanding and expectations. ICEGOV '21: Proceedings of the 14th International Conference on Theory and Practice of Electronic Governance (406 – 413). https://doi.org/10.1145/3494193.3494309

Babenko, V., Kulczyk, Z., Perevosova, I., et al. (2019). Factors of the development of international e-commerce under the conditions of globalization. SHS Web of Conferences, 65, 04016. https://doi.org/10.1051/shsconf/20196504016

Bacaksız, P. (2020). Influencer pazarlama. İçinde Y. Akçi, K. Kilinç, ve A. Yildiz (Editörler), Değişen pazarlama anlayışı: Yeni pazarlama yaklaşimlari II (73-93). Ankara: Nobel Yayıncılık.

Barutcu, S., Yaldir, A., & Hasiloglu, S. B. (2017). From mass to personalized mobile marketing strategies: The new dimensions through expert systems. European Scientific Journal, 13(10), 400-409.

Barutçu, S. (2007). Attitudes towards mobile marketing tools: A study of Turkish consumers. Journal of Targeting, Measurement and Analysis for Marketing, 16(1), 26-38. https://doi.org/10.1057/palgrave.jt.5750061

Belanche, D., Casaló, L. V., Flavián, M., et al. (2021). Understanding influencer marketing: The role of congruence between influencers, products and consumers. Journal of Business Research, 132. https://doi.org/10.1016/j.jbusres.2021.03.067

Blanco-Moreno, S., Costa-Feito, A., Santos, C. R., et al. (2024). Women’s happiness and brand content marketing. Management Decision, 62(2), 450-470. https://doi.org/10.1108/MD-11-2022-1575

Brynjolfsson, E., Hu, Y. J., & Rahman, M. S. (2013). Competing in the age of omnichannel retailing. MIT Sloan Management Review. https://sloanreview.mit.edu/article/competing-in-the-age-of-omnichannel-retailing/

Camilleri, M. (2020). A taxonomy of online marketing methods. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3691455

Campbell, C., & Rapp Farrell, J. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4). https://doi.org/10.1016/j.bushor.2020.03.003

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson Uk.

Chandra, S., Verma, S., Lim, W. M., et al. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology and Marketing, 39(8), 1529-1562. https://doi.org/10.1002/mar.21670

Chen, L., Chen, Z., Zhang, Y., et al. (2023). Artificial intelligence-based solutions for climate change: A review. Environmental Chemistry Letters, 21(5), 2525-2557. https://doi.org/10.1007/s10311-023-01617-y

Chen, T., & Chiu, M. (2022). Evaluating the sustainability of smart technology applications in healthcare after the covid-19 pandemic: A hybridising subjective and objective fuzzy group decision-making approach with explainable artificial intelligence. Digital Health, 8, 1-21. https://doi.org/10.1177/20552076221136381

Chi, J., Sui, X., Alazab, M., et al. (2021). Cloud computing-based e-commerce management ontransaction security concepts. https://doi.org/10.21203/rs.3.rs-721329/v1

Choudhury, N. (2014). World wide web and its journey from web 1.0 to web 4.0. International Journal of Computer Science and Information Technologies, 5(6), 8096-8100.

Cioffi, R., Travaglioni, M., Piscitelli, et al. (2020). Artificial intelligence and machine learning applications in smart production: Progress, trends, and directions. Sustainability, 12(2), 492. https://doi.org/10.3390/su12020492

Confetto, M., & Covucci, C. (2021). “Sustainability-contents SEO”: A semantic algorithm to improve the quality rating of sustainability web contents. The TQM Journal, 33(7), 295-317. https://doi.org/10.1108/tqm-05-2021-0125

Cumming, D., Johan, S., Khan, Z., et al. (2022). E-commerce policy and international business. Management International Review, 63(1), 3-25. https://doi.org/10.1007/s11575-022-00489-8

Dawn, S. K. (2014). Personalized marketing: Concepts and framework. Productivity, 54(4), 370-377.

Dehkordi, G., Rezvani, S., Rahman, M., et al. (2012). A conceptual study on e-marketing and its operation on firm's promotion and understanding customer’s response. International Journal of Business and Management, 7(19), 114-124. https://doi.org/10.5539/ijbm.v7n19p114

Feng, Y., Qiu, L., & Sun, B. (2021). A measurement framework of crowd intelligence. International Journal of Crowd Science, 5(1), 81-91. https://doi.org/10.1108/ijcs-09-2020-0015

Flavián, C., R. Gurrea, & C. Orús. (2016). Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch. Journal of Consumer Behaviour, 15(4), 459–76. doi:10.1002/cb.1585.

Forghani, E., Sheikh, R., Hosseini, S., & Sana, S. (2021). The impact of digital marketing strategies on customer’s buying behavior in online shopping using the rough set theory. International Journal of Systems Assurance Engineering and Management, 13(2), 625-640. https://doi.org/10.1007/s13198-021-01315-4

Gao, A., & Küpper, J. (2006). Emerging technologies for mobile commerce. Journal of Theoretical and Applied Electronic Commerce Research, 1(2). https://doi.org/10.3390/jtaer1020008

Gedik, Y. (2020). E-posta pazarlama: Teorik bir bakiş. Uluslararası Yönetim Akademisi Dergisi, 3(2), 476-490.

Gu, Z., Nazir, S., Hong, C., et al. (2020). Convolution neural network-based higher accurate intrusion identification system for the network security and communication. Security and Communication Networks, 2020(1), 1-10. https://doi.org/10.1155/2020/8830903

Gutierrez-Leefmans, C., Nava-Rogel, R. M., & Trujillo-Leon, M. A. (2016). Digital marketing in an emerging country: Exploratory study of the marketing mix of smes with trust seal. ReMark-Revista Brasileira de Marketing, 15(2), 207-219.

Hamari, J., Sjöklint, M., & Ukkonen, A. (2015). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047-2059. https://doi.org/10.1002/asi.23552

Harrigan, P., Ramsey, E., & Ibbotson, P. (2011). Critical factors underpinning the e-crm activities of SMEs. Journal of Marketing Management, 27(5-6), 503-529. https://doi.org/10.1080/0267257x.2010.495284

Haryanti, T., & Subriadi, A. (2021). E-commerce acceptance in the dimension of sustainability. Journal of Modelling in Management, 17(2), 715-745. https://doi.org/10.1108/jm2-05-2020-0141

Hasibuan, R. R., & Najmudin, N. (2024). Content marketing, customer engagement on marketing performance mediated by digital marketing in batik MSMEs in Banyumas Regency. International Journal of Economics, Business and Innovation Research, 3(3), 287-304. https://doi.org/10.70799/IJEBIR.V3I03.859

Isabelle, D., & Westerlund, M. (2022). A review and categorization of artificial intelligence-based opportunities in wildlife, ocean and land conservation. Sustainability, 14(4), 1979. https://doi.org/10.3390/su14041979

James, E., Etim, G., Nnana, A., et al. (2021). E-marketing strategies and performance of small and medium-sized enterprises: A new-normal agenda. Journal of Business and Management Studies, 3(2), 162-172. https://doi.org/10.32996/jbms.2021.3.2.17

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.

Kazançoğlu, İ., Ventura, K., & Aktepe, Ç. (2017). Perakendecilikte omni-kanal uygulamalari: Lojistik faaliyetlerine ilişkin zorluklar ve engeller. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 16. Ulusal İşletmecilik Kongresi, 219-236.

Koiso-Kanttila, N. (2004). Digital content marketing: A literature synthesis. Journal of Marketing Management, 20, 45-65. https://doi.org/10.1362/026725704773041122

Kotler, P., & Armstrong, G. (2018). Principles of marketing. New York: Pearson.

Kotler, P., & Keller, K. L. (2013). Marketing management. New York: Pearson

Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Welcome to marketing 3.0. New Jersey: John Wiley & Sons, Inc.

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Pazarlama 4.0. Optimist Yayın Grubu.

Kotler, P., Kartajaya, H., & Setiawan, I. (2023). Marketing 6.0: The Future is immersive, Willey Inc.

Kotler, P., Kartajaya, H., Setiawan, I., et al. (2022). Marketing 5.0. De Boeck Supérieur.

Kumar, R., & Saini, S. (2011). A study on SEO monitoring system based on corporate website development. International Journal of Computer Science Engineering and Information Technology, 1(2), 42-49. https://doi.org/10.5121/ijcseit.2011.1204

Kumar, V., & Mittal, S. (2020). Mobile marketing campaigns: Practices, challenges and opportunities. International Journal of Business Innovation and Research, 21(4), 523-539. https://doi.org/10.1504/IJBIR.2020.105996

Larry, T. (2019). The impact of e-commerce on micro-economy. Global Journal of Management and Business Research, 19(A14) 9-15. https://doi.org/10.34257/gjmbravol19is14pg9

Leung, F. F., Gu, F. F., Li, Y., et al. (2022). Influencer marketing effectiveness. Journal of Marketing, 86(6). https://doi.org/10.1177/00222429221102889

Liu, N., Shapira, P., & Yue, X. (2021). Tracking developments in artificial intelligence research: Constructing and applying a new search strategy. Scientometrics, 126(4), 3153-3192. https://doi.org/10.1007/s11192-021-03868-4

Mahmoud, A., Grigoriou, N., Fuxman, L., et al. (2019). Email is evil! Behavioural responses towards permission-based direct email marketing and gender differences. Journal of Research in Interactive Marketing, 13(2), 227-248. https://doi.org/10.1108/jrim-09-2018-0112

Maksoud, N. (2024). Artificial intelligence applications in green architecture. Fayoum University Journal of Engineering, 7(2), 317-337. https://doi.org/10.21608/fuje.2024.345049

Malthouse, E. C., Haenlein, M., Skiera, B., et al. (2013). Managing Customer Relationships in the Social Media Era: Introducing the Social Crm House. Journal of Interactive Marketing, 27(4), 270-280.

Mandegari, A., Nematizadeh, S., & Heydari, A. (2023). Identifying factors affecting the acceptance of mobile marketing activities by customers using a meta-synthesis approach. International Journal of Digital Content Management, 4(7), 233-263. https://doi.org/10.22054/dcm.2022.69395.1144

McAfee, A., Brynjolfsson, E., Davenport, T. H., et al. (2012). Big Data: The Management Revolution. Harvard Business Review, 90(10), 60-68.

Miceli, G., Ricotta, F., & Costabile, M. (2007). Customizing customization: A conceptual framework for interactive personalization. Journal of Interactive Marketing, 21(2), 6-25. https://doi.org/10.1002/dir.20076

Nobile, T. H., & Cantoni, L. (2023). Personalisation (in) effectiveness in email marketing. Digital Business, 3(2), 100058. https://doi.org/10.1016/j.digbus.2023.100058

Oláh, J., Kitukutha, N., Haddad, H., et al. (2018). Achieving sustainable e-commerce in environmental, social and economic dimensions by taking possible trade-offs. Sustainability, 11(1), 89. https://doi.org/10.3390/su11010089

Ooi, K. B., Lee, V. H., Hew, J. J., et al. (2023). Social media influencers: An effective marketing approach? Journal of Business Research, 160, 113773. https://doi.org/10.1016/j.jbusres.2023.113773

Palos-Sánchez, P., & Saura, J. (2018). The effect of internet searches on afforestation: The case of a green search engine. Forests, 9(2), 51. https://doi.org/10.3390/f9020051

Palos-Sánchez, P., Martín‐Velicia, F., & Saura, J. (2018). complexity in the acceptance of sustainable search engines on the internet: An analysis of unobserved heterogeneity with Fimix-Pls. Complexity, 2018, 1-19. https://doi.org/10.1155/2018/6561417

Patrutiu Baltes, L. (2015). Content marketing-the fundamental tool of digital marketing. Journal of Economics and Business Research, 8.

Pavlov, O., Melville, N., & Plice, R. (2008). Toward a sustainable email marketing infrastructure. Journal of Business Research, 61(11), 1191-1199. https://doi.org/10.1016/j.jbusres.2007.11.010

Peters, K., Chen, Y., Kaplan, A. M., et al. (2013). Social media metrics-A framework and guidelines for managing social media. Journal of Interactive Marketing, 27(4), 281-298.

Pulizzi, J., & Barrett, N. (2008). Get content, get customers. Bonita Springs, FL: Voyager Media.

Rabab'ah, G. (2024). Persuasive strategies in email marketing: An analysis of appeal and influence in business communication. Journal of Intercultural Communication, 24(2), 12-25. https://doi.org/10.36923/jicc.v24i2.839

Rapp, A., Baker, T. L., Bachrach, D. G., et al. (2015). Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance. Journal of Retailing, 91(2), 358–69. https://doi:10.1016/j.jretai.2014.12.007.

Reyes-Menéndez, A., Saura, J., Palos-Sánchez, P., et al. (2018). Understanding user behavioral intention to adopt a search engine that promotes sustainable water management. Symmetry, 10(11), 584. https://doi.org/10.3390/sym10110584

Rigby, D. (2011). The future of shopping. Harvard Business Review, 89(12), 65-76.

Romero, M., Guédria, W., Panetto, H., et al. (2020). Towards a characterisation of smart systems: A systematic literature review. Computers in Industry, 120(2020), 103224. https://doi.org/10.1016/j.compind.2020.103224

Rowley, J. (2008). Understanding digital content marketing. Journal of Marketing Management, 24, 517-540. https://doi.org/10.1362/026725708X325977

Royle, J., & Laing, A. (2014). The digital marketing skills gap: Developing a digital marketer model for the communication industries. International Journal of Information Management, 34(2), 65-73.

Sabbagh, F. (2021). Email marketing: The most important advantages and disadvantages. Indian Journal of Data Communication and Networking, 1(3), 32-40. https://doi.org/10.35940/ijdcn.b5005.061321

Schweidel, D. A., & Moe, W. W. (2014). Listening in on social media: A joint model of sentiment and venue format choice. Journal of Marketing Research, 51(4), 387-402.

Shahzad, A., Nawi, N., Sutoyo, E., et al. (2018). Search engine optimization techniques for Malaysian university websites: A comparative analysis on Google and Bing search engine. International Journal on Advanced Science Engineering and Information Technology, 8(4), 1262. https://doi.org/10.18517/ijaseit.8.4.5032

Shan, S., & Liu, Y. (2021). Blended teaching design of college students’ mental health education course based on artificial intelligence flipped class. Mathematical Problems in Engineering, 2021(1), 1-10. https://doi.org/10.1155/2021/6679732

Sunikka, A., & Bragge, J. (2012). Applying text-mining to personalization and customization research literature–who, what and where? Expert Systems with Applications, 39(11), 10049-10058. https://doi.org/10.1016/j.eswa.2012.02.042

Świeczak, W. (2012). Content marketing as an important element of marketing strategy of scientific institutions. Transactions of the Institute of Aviation, 226(5), 133-150. https://doi.org/10.5604/05096669.1077480

Telli, G., & Aydın, S. (2021). Pazarlamada dönüşüm (1. Baskı). Kriter Yayınevi.

Thomas, J., Chen, C., & Iacobucci, D. (2022). Email marketing as a tool for strategic persuasion. Journal of Interactive Marketing, 57(3), 377-392. https://doi.org/10.1177/10949968221095552

Tiago, M T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business Horizons, 57(6), 703-708.

Tim Berners-Lee, “The World Wide Web: A very short personal history”, http://www.w3.org/People/Berners-Lee/ShortHistory.html, 1998.

Tsai, J., Raghu, T., & Shao, B. (2013). Information systems and technology sourcing strategies of e‐retailers for value chain enablement. Journal of Operations Management, 31(6), 345-362. https://doi.org/10.1016/j.jom.2013.07.009

Tseng, M., Tran, T., Hà, H., et al. (2021). Sustainable industrial and operation engineering trends and challenges toward industry 4.0: A data driven analysis. Journal of Industrial and Production Engineering, 38(8), 581-598. https://doi.org/10.1080/21681015.2021.1950227

Uyar, K., & Özyirmidokuz, E. (2020) Sosyal medya pazarlamasi ve analitiği. İçinde M. Karabay ve İ. Şener (Editör), işletmelerde güncel yaklaşimlar: Pandemi sonrasi örgütlerin geleceği (s.441-468). Ankara: Nobel Yayınevi.

Venciute, D., Mackeviciene, I., Kuslys, M., et al. (2023). The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour. Journal of Retailing and Consumer Services, 75, 103506. https://doi.org/10.1016/j.jretconser.2023.103506

Verhoef, P. C., Neslin, S. A., & Vroomen, B. (2007). Multichannel customer management: Understanding the research-shopper phenomenon. International Journal of Research in Marketing, 24(2), 129-148.

Vesanen, J., & Raulas, M. (2006). Building Bridges for personalization: A process model for marketing. Journal of Interactive Marketing, 20(1), 5-20. https://doi.org/10.1002/dir.20052

Veselovsky, M., Izmailova, M., & Trifonov, V. (2021). Intellectual governance in the digital economy of Russia. Proceedings of International Scientific and Practical Conference “Russia 2020- a new reality: economy and society” (ISPCR 2020) (293-297). https://doi.org/10.2991/aebmr.k.210222.057

Vinerean, S. (2017). Content marketing strategy: Definition, objectives and tactics. Expert Journal of Marketing, 5(2), 92-98.

Vinuesa, R., Azizpour, H., Leite, I., et al. (2020). The role of artificial intelligence in achieving the sustainable development goals. Nature Communications, 11(1), 233. https://doi.org/10.1038/s41467-019-14108-y

Waheed, A., Yang, J., & Webber, J. (2018). Reinforcing consumers’ impulsive buying tendencies through m-devices and emails in Pakistan. Interdisciplinary Journal of Information Knowledge and Management, 13, 045-060. https://doi.org/10.28945/3964

Wang, C., & Zhang, P. (2012). The evolution of social commerce: The people, management, technology, and information dimensions. Communications of the Association for Information Systems, 31. https://doi.org/10.17705/1cais.03105

Wang, W., Eberhardt, W., & Bromuri, S. (2020). That looks interesting! Personalizing communication and segmentation with random forest node embeddings. arXiv preprint arXiv:2009.05931. https://doi.org/10.48550/arxiv.2009.05931

We are social. https://wearesocial.com/uk/ (E.T.: 29.06.2024).

Weinberg, T. (2009). The new community rules: marketing on the social web (1st Edition), O’Reilly: California.

Wikipedia. https://tr.wikipedia.org/wiki/Tim_Berners-Lee (E.T.: 29.06.2024).

Yigitcanlar, T. (2021). Greening the artificial intelligence for a sustainable planet: An editorial commentary. Sustainability, 13(24), 13508. https://doi.org/10.3390/su132413508

Yiğitcanlar, T., Mehmood, R., & Corchado, J. (2021). Green artificial intelligence: Towards an efficient, sustainable and equitable technology for smart cities and futures. Sustainability, 13(16), 8952. https://doi.org/10.3390/su13168952

Zhang, M., & Berghäll, S. (2021). E-commerce in agri-food sector: A systematic literature review based on service-dominant logic. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 3356-3374. https://doi.org/10.3390/jtaer16070182

Zhou, S., Blazquez, M., McCormick, H., et al. (2021). How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134. https://doi.org/10.1016/j.jbusres.2021.05.011

URL-1: https://www.marketingview.media/uploads/resources/resources/108202120429AM_Resource_PersonalizedMarketing101.pdf, (E.T.: 02.06.2024).

URL- 2: https://sozluk.gov.tr/, (E.T.: 02.06.2024).

URL-3: https://emarsys.com/learn/blog/what-is-personalized-marketing/, (E.T.: 02.06.2024).

URL-4: https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences, (E.T.: 02.06.2024).

URL-5: Guide to marketing personalization — benefits, examples, and more (marketingsource.com), (E.T.: 02.06.2024).

URL-6: https://abmatic.ai/blog/personalized-marketing-for-environmental-industry-how-to-target-and-engage-environmentally-conscious-customers, (E.T.: 06.06.2024).

URL-7: https://www.ayhankaraman.com/icerik-olusturma/, (E.T.: 06.06.2024).

URL-8: https://contentmarketinginstitute.com/articles/content-marketing-definition/, (E.T.: 07.06.2024).

URL-9: https://toptalent.co/10-markadan-ornek-olacak-10-icerik-pazarlamasi-calismasi, (E.T.: 07.06.2024).

URL-10: https://www.thinkwithgoogle.com/, (E.T.: 10.06.2024).

URL-11: http://blogs.disney.com/oh-my-disney/, (E.T.: 10.06.2024).

URL-12: http://magazine.fourseasons.com/, (E.T.: 12.06.2024).

URL-13: Joyce L. (2023) https://kyyte.co/insights/sustainability-content-marketing-the-s-in-esg#:~:text=Sustainability%20content%20marketing%20refers%20to,social%20responsibility%2C%20and%20ethical%20practices, (E.T.: 12.06.2024).

URL-14: https://influencermarketinghub.com/influencer-marketing/, (E.T.: 15.06.2024).

URL-15: https://collabstr.com/2024-influencer-marketing-report, (E.T.: 15.06.2024).

URL-16: https://s3.eu-central-1.wasabisys.com/creatorden-one/CreatorDenRaporu2024-202403192305.pdf, (E.T.: 18.06.2024).

URL-17: https://www.mmaglobal.com/files/annualguide.pdf, (E.T.: 18.06.2024).

URL-18: https://changeoracle.com/2008/06/13/mobile-marketing-green-opportunity/, (E.T.: 18.06.2024).

URL-19: https://tr.wikipedia.org/wiki/S%C3%BCrd%C3%BCr%C3%BClebilir_Kalk%C4%B1nma_Ama%C3%A7lar%C4%B1, (E.T.: 18.06.2024)

Referanslar

Ahmed, I., Zhang, Y., Jeon, G., et al. (2022). A blockchain‐and artificial intelligence‐enabled smart Iot framework for sustainable city. International Journal of Intelligent Systems, 37(9), 6493-6507. https://doi.org/10.1002/int.22852

Aichner, T., & Jacob, F. (2015). Measuring the degree of corporate social media use. International Journal of Market Research, 57(2), 257-276.

Alajmi, M., & Rorissa, A. (2018). E-environments in the gulf cooperation council states. Ifla Journal, 44(1), 56-73. https://doi.org/10.1177/0340035218755167

Aliahmadi, A., Nozari, H., & Ghahremani-Nahr, J. (2022). A IoT-based sustainable smart supply chain framework. International Journal of Innovation in Management Economics and Social Sciences, 2(2), 28-38. https://doi.org/10.52547/ijimes.2.2.28

Altınbaşak, İ., & Karaca, E. S. (2009) İnternet reklamciliği ve internet reklami ölçümlenmesi üzerine bir uygulama, Ege Akademik Bakış, 9(2), 463-487.

Amirkhanpour, M., Vrontis, D., & Thrassou, A. (2014). Mobile marketing: A contemporary strategic perspective. International Journal of Technology Marketing, 9(3), 252-269. https://doi.org/10.1504/IJTMKT.2014.063855

Amornkitvikai, Y., Tham, S., Harvie, C., et al. (2022). Barriers and factors affecting the e-commerce sustainability of Thai micro-, small- and medium-sized enterprises (MSMEs). Sustainability, 14(14), 8476. https://doi.org/10.3390/su14148476

Antoschin, R., & Wimmer, M. (2021). Smart cities: Practitioners’ understanding and expectations. ICEGOV '21: Proceedings of the 14th International Conference on Theory and Practice of Electronic Governance (406 – 413). https://doi.org/10.1145/3494193.3494309

Babenko, V., Kulczyk, Z., Perevosova, I., et al. (2019). Factors of the development of international e-commerce under the conditions of globalization. SHS Web of Conferences, 65, 04016. https://doi.org/10.1051/shsconf/20196504016

Bacaksız, P. (2020). Influencer pazarlama. İçinde Y. Akçi, K. Kilinç, ve A. Yildiz (Editörler), Değişen pazarlama anlayışı: Yeni pazarlama yaklaşimlari II (73-93). Ankara: Nobel Yayıncılık.

Barutcu, S., Yaldir, A., & Hasiloglu, S. B. (2017). From mass to personalized mobile marketing strategies: The new dimensions through expert systems. European Scientific Journal, 13(10), 400-409.

Barutçu, S. (2007). Attitudes towards mobile marketing tools: A study of Turkish consumers. Journal of Targeting, Measurement and Analysis for Marketing, 16(1), 26-38. https://doi.org/10.1057/palgrave.jt.5750061

Belanche, D., Casaló, L. V., Flavián, M., et al. (2021). Understanding influencer marketing: The role of congruence between influencers, products and consumers. Journal of Business Research, 132. https://doi.org/10.1016/j.jbusres.2021.03.067

Blanco-Moreno, S., Costa-Feito, A., Santos, C. R., et al. (2024). Women’s happiness and brand content marketing. Management Decision, 62(2), 450-470. https://doi.org/10.1108/MD-11-2022-1575

Brynjolfsson, E., Hu, Y. J., & Rahman, M. S. (2013). Competing in the age of omnichannel retailing. MIT Sloan Management Review. https://sloanreview.mit.edu/article/competing-in-the-age-of-omnichannel-retailing/

Camilleri, M. (2020). A taxonomy of online marketing methods. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3691455

Campbell, C., & Rapp Farrell, J. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4). https://doi.org/10.1016/j.bushor.2020.03.003

Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson Uk.

Chandra, S., Verma, S., Lim, W. M., et al. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology and Marketing, 39(8), 1529-1562. https://doi.org/10.1002/mar.21670

Chen, L., Chen, Z., Zhang, Y., et al. (2023). Artificial intelligence-based solutions for climate change: A review. Environmental Chemistry Letters, 21(5), 2525-2557. https://doi.org/10.1007/s10311-023-01617-y

Chen, T., & Chiu, M. (2022). Evaluating the sustainability of smart technology applications in healthcare after the covid-19 pandemic: A hybridising subjective and objective fuzzy group decision-making approach with explainable artificial intelligence. Digital Health, 8, 1-21. https://doi.org/10.1177/20552076221136381

Chi, J., Sui, X., Alazab, M., et al. (2021). Cloud computing-based e-commerce management ontransaction security concepts. https://doi.org/10.21203/rs.3.rs-721329/v1

Choudhury, N. (2014). World wide web and its journey from web 1.0 to web 4.0. International Journal of Computer Science and Information Technologies, 5(6), 8096-8100.

Cioffi, R., Travaglioni, M., Piscitelli, et al. (2020). Artificial intelligence and machine learning applications in smart production: Progress, trends, and directions. Sustainability, 12(2), 492. https://doi.org/10.3390/su12020492

Confetto, M., & Covucci, C. (2021). “Sustainability-contents SEO”: A semantic algorithm to improve the quality rating of sustainability web contents. The TQM Journal, 33(7), 295-317. https://doi.org/10.1108/tqm-05-2021-0125

Cumming, D., Johan, S., Khan, Z., et al. (2022). E-commerce policy and international business. Management International Review, 63(1), 3-25. https://doi.org/10.1007/s11575-022-00489-8

Dawn, S. K. (2014). Personalized marketing: Concepts and framework. Productivity, 54(4), 370-377.

Dehkordi, G., Rezvani, S., Rahman, M., et al. (2012). A conceptual study on e-marketing and its operation on firm's promotion and understanding customer’s response. International Journal of Business and Management, 7(19), 114-124. https://doi.org/10.5539/ijbm.v7n19p114

Feng, Y., Qiu, L., & Sun, B. (2021). A measurement framework of crowd intelligence. International Journal of Crowd Science, 5(1), 81-91. https://doi.org/10.1108/ijcs-09-2020-0015

Flavián, C., R. Gurrea, & C. Orús. (2016). Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch. Journal of Consumer Behaviour, 15(4), 459–76. doi:10.1002/cb.1585.

Forghani, E., Sheikh, R., Hosseini, S., & Sana, S. (2021). The impact of digital marketing strategies on customer’s buying behavior in online shopping using the rough set theory. International Journal of Systems Assurance Engineering and Management, 13(2), 625-640. https://doi.org/10.1007/s13198-021-01315-4

Gao, A., & Küpper, J. (2006). Emerging technologies for mobile commerce. Journal of Theoretical and Applied Electronic Commerce Research, 1(2). https://doi.org/10.3390/jtaer1020008

Gedik, Y. (2020). E-posta pazarlama: Teorik bir bakiş. Uluslararası Yönetim Akademisi Dergisi, 3(2), 476-490.

Gu, Z., Nazir, S., Hong, C., et al. (2020). Convolution neural network-based higher accurate intrusion identification system for the network security and communication. Security and Communication Networks, 2020(1), 1-10. https://doi.org/10.1155/2020/8830903

Gutierrez-Leefmans, C., Nava-Rogel, R. M., & Trujillo-Leon, M. A. (2016). Digital marketing in an emerging country: Exploratory study of the marketing mix of smes with trust seal. ReMark-Revista Brasileira de Marketing, 15(2), 207-219.

Hamari, J., Sjöklint, M., & Ukkonen, A. (2015). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047-2059. https://doi.org/10.1002/asi.23552

Harrigan, P., Ramsey, E., & Ibbotson, P. (2011). Critical factors underpinning the e-crm activities of SMEs. Journal of Marketing Management, 27(5-6), 503-529. https://doi.org/10.1080/0267257x.2010.495284

Haryanti, T., & Subriadi, A. (2021). E-commerce acceptance in the dimension of sustainability. Journal of Modelling in Management, 17(2), 715-745. https://doi.org/10.1108/jm2-05-2020-0141

Hasibuan, R. R., & Najmudin, N. (2024). Content marketing, customer engagement on marketing performance mediated by digital marketing in batik MSMEs in Banyumas Regency. International Journal of Economics, Business and Innovation Research, 3(3), 287-304. https://doi.org/10.70799/IJEBIR.V3I03.859

Isabelle, D., & Westerlund, M. (2022). A review and categorization of artificial intelligence-based opportunities in wildlife, ocean and land conservation. Sustainability, 14(4), 1979. https://doi.org/10.3390/su14041979

James, E., Etim, G., Nnana, A., et al. (2021). E-marketing strategies and performance of small and medium-sized enterprises: A new-normal agenda. Journal of Business and Management Studies, 3(2), 162-172. https://doi.org/10.32996/jbms.2021.3.2.17

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.

Kazançoğlu, İ., Ventura, K., & Aktepe, Ç. (2017). Perakendecilikte omni-kanal uygulamalari: Lojistik faaliyetlerine ilişkin zorluklar ve engeller. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 16. Ulusal İşletmecilik Kongresi, 219-236.

Koiso-Kanttila, N. (2004). Digital content marketing: A literature synthesis. Journal of Marketing Management, 20, 45-65. https://doi.org/10.1362/026725704773041122

Kotler, P., & Armstrong, G. (2018). Principles of marketing. New York: Pearson.

Kotler, P., & Keller, K. L. (2013). Marketing management. New York: Pearson

Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Welcome to marketing 3.0. New Jersey: John Wiley & Sons, Inc.

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Pazarlama 4.0. Optimist Yayın Grubu.

Kotler, P., Kartajaya, H., & Setiawan, I. (2023). Marketing 6.0: The Future is immersive, Willey Inc.

Kotler, P., Kartajaya, H., Setiawan, I., et al. (2022). Marketing 5.0. De Boeck Supérieur.

Kumar, R., & Saini, S. (2011). A study on SEO monitoring system based on corporate website development. International Journal of Computer Science Engineering and Information Technology, 1(2), 42-49. https://doi.org/10.5121/ijcseit.2011.1204

Kumar, V., & Mittal, S. (2020). Mobile marketing campaigns: Practices, challenges and opportunities. International Journal of Business Innovation and Research, 21(4), 523-539. https://doi.org/10.1504/IJBIR.2020.105996

Larry, T. (2019). The impact of e-commerce on micro-economy. Global Journal of Management and Business Research, 19(A14) 9-15. https://doi.org/10.34257/gjmbravol19is14pg9

Leung, F. F., Gu, F. F., Li, Y., et al. (2022). Influencer marketing effectiveness. Journal of Marketing, 86(6). https://doi.org/10.1177/00222429221102889

Liu, N., Shapira, P., & Yue, X. (2021). Tracking developments in artificial intelligence research: Constructing and applying a new search strategy. Scientometrics, 126(4), 3153-3192. https://doi.org/10.1007/s11192-021-03868-4

Mahmoud, A., Grigoriou, N., Fuxman, L., et al. (2019). Email is evil! Behavioural responses towards permission-based direct email marketing and gender differences. Journal of Research in Interactive Marketing, 13(2), 227-248. https://doi.org/10.1108/jrim-09-2018-0112

Maksoud, N. (2024). Artificial intelligence applications in green architecture. Fayoum University Journal of Engineering, 7(2), 317-337. https://doi.org/10.21608/fuje.2024.345049

Malthouse, E. C., Haenlein, M., Skiera, B., et al. (2013). Managing Customer Relationships in the Social Media Era: Introducing the Social Crm House. Journal of Interactive Marketing, 27(4), 270-280.

Mandegari, A., Nematizadeh, S., & Heydari, A. (2023). Identifying factors affecting the acceptance of mobile marketing activities by customers using a meta-synthesis approach. International Journal of Digital Content Management, 4(7), 233-263. https://doi.org/10.22054/dcm.2022.69395.1144

McAfee, A., Brynjolfsson, E., Davenport, T. H., et al. (2012). Big Data: The Management Revolution. Harvard Business Review, 90(10), 60-68.

Miceli, G., Ricotta, F., & Costabile, M. (2007). Customizing customization: A conceptual framework for interactive personalization. Journal of Interactive Marketing, 21(2), 6-25. https://doi.org/10.1002/dir.20076

Nobile, T. H., & Cantoni, L. (2023). Personalisation (in) effectiveness in email marketing. Digital Business, 3(2), 100058. https://doi.org/10.1016/j.digbus.2023.100058

Oláh, J., Kitukutha, N., Haddad, H., et al. (2018). Achieving sustainable e-commerce in environmental, social and economic dimensions by taking possible trade-offs. Sustainability, 11(1), 89. https://doi.org/10.3390/su11010089

Ooi, K. B., Lee, V. H., Hew, J. J., et al. (2023). Social media influencers: An effective marketing approach? Journal of Business Research, 160, 113773. https://doi.org/10.1016/j.jbusres.2023.113773

Palos-Sánchez, P., & Saura, J. (2018). The effect of internet searches on afforestation: The case of a green search engine. Forests, 9(2), 51. https://doi.org/10.3390/f9020051

Palos-Sánchez, P., Martín‐Velicia, F., & Saura, J. (2018). complexity in the acceptance of sustainable search engines on the internet: An analysis of unobserved heterogeneity with Fimix-Pls. Complexity, 2018, 1-19. https://doi.org/10.1155/2018/6561417

Patrutiu Baltes, L. (2015). Content marketing-the fundamental tool of digital marketing. Journal of Economics and Business Research, 8.

Pavlov, O., Melville, N., & Plice, R. (2008). Toward a sustainable email marketing infrastructure. Journal of Business Research, 61(11), 1191-1199. https://doi.org/10.1016/j.jbusres.2007.11.010

Peters, K., Chen, Y., Kaplan, A. M., et al. (2013). Social media metrics-A framework and guidelines for managing social media. Journal of Interactive Marketing, 27(4), 281-298.

Pulizzi, J., & Barrett, N. (2008). Get content, get customers. Bonita Springs, FL: Voyager Media.

Rabab'ah, G. (2024). Persuasive strategies in email marketing: An analysis of appeal and influence in business communication. Journal of Intercultural Communication, 24(2), 12-25. https://doi.org/10.36923/jicc.v24i2.839

Rapp, A., Baker, T. L., Bachrach, D. G., et al. (2015). Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance. Journal of Retailing, 91(2), 358–69. https://doi:10.1016/j.jretai.2014.12.007.

Reyes-Menéndez, A., Saura, J., Palos-Sánchez, P., et al. (2018). Understanding user behavioral intention to adopt a search engine that promotes sustainable water management. Symmetry, 10(11), 584. https://doi.org/10.3390/sym10110584

Rigby, D. (2011). The future of shopping. Harvard Business Review, 89(12), 65-76.

Romero, M., Guédria, W., Panetto, H., et al. (2020). Towards a characterisation of smart systems: A systematic literature review. Computers in Industry, 120(2020), 103224. https://doi.org/10.1016/j.compind.2020.103224

Rowley, J. (2008). Understanding digital content marketing. Journal of Marketing Management, 24, 517-540. https://doi.org/10.1362/026725708X325977

Royle, J., & Laing, A. (2014). The digital marketing skills gap: Developing a digital marketer model for the communication industries. International Journal of Information Management, 34(2), 65-73.

Sabbagh, F. (2021). Email marketing: The most important advantages and disadvantages. Indian Journal of Data Communication and Networking, 1(3), 32-40. https://doi.org/10.35940/ijdcn.b5005.061321

Schweidel, D. A., & Moe, W. W. (2014). Listening in on social media: A joint model of sentiment and venue format choice. Journal of Marketing Research, 51(4), 387-402.

Shahzad, A., Nawi, N., Sutoyo, E., et al. (2018). Search engine optimization techniques for Malaysian university websites: A comparative analysis on Google and Bing search engine. International Journal on Advanced Science Engineering and Information Technology, 8(4), 1262. https://doi.org/10.18517/ijaseit.8.4.5032

Shan, S., & Liu, Y. (2021). Blended teaching design of college students’ mental health education course based on artificial intelligence flipped class. Mathematical Problems in Engineering, 2021(1), 1-10. https://doi.org/10.1155/2021/6679732

Sunikka, A., & Bragge, J. (2012). Applying text-mining to personalization and customization research literature–who, what and where? Expert Systems with Applications, 39(11), 10049-10058. https://doi.org/10.1016/j.eswa.2012.02.042

Świeczak, W. (2012). Content marketing as an important element of marketing strategy of scientific institutions. Transactions of the Institute of Aviation, 226(5), 133-150. https://doi.org/10.5604/05096669.1077480

Telli, G., & Aydın, S. (2021). Pazarlamada dönüşüm (1. Baskı). Kriter Yayınevi.

Thomas, J., Chen, C., & Iacobucci, D. (2022). Email marketing as a tool for strategic persuasion. Journal of Interactive Marketing, 57(3), 377-392. https://doi.org/10.1177/10949968221095552

Tiago, M T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business Horizons, 57(6), 703-708.

Tim Berners-Lee, “The World Wide Web: A very short personal history”, http://www.w3.org/People/Berners-Lee/ShortHistory.html, 1998.

Tsai, J., Raghu, T., & Shao, B. (2013). Information systems and technology sourcing strategies of e‐retailers for value chain enablement. Journal of Operations Management, 31(6), 345-362. https://doi.org/10.1016/j.jom.2013.07.009

Tseng, M., Tran, T., Hà, H., et al. (2021). Sustainable industrial and operation engineering trends and challenges toward industry 4.0: A data driven analysis. Journal of Industrial and Production Engineering, 38(8), 581-598. https://doi.org/10.1080/21681015.2021.1950227

Uyar, K., & Özyirmidokuz, E. (2020) Sosyal medya pazarlamasi ve analitiği. İçinde M. Karabay ve İ. Şener (Editör), işletmelerde güncel yaklaşimlar: Pandemi sonrasi örgütlerin geleceği (s.441-468). Ankara: Nobel Yayınevi.

Venciute, D., Mackeviciene, I., Kuslys, M., et al. (2023). The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour. Journal of Retailing and Consumer Services, 75, 103506. https://doi.org/10.1016/j.jretconser.2023.103506

Verhoef, P. C., Neslin, S. A., & Vroomen, B. (2007). Multichannel customer management: Understanding the research-shopper phenomenon. International Journal of Research in Marketing, 24(2), 129-148.

Vesanen, J., & Raulas, M. (2006). Building Bridges for personalization: A process model for marketing. Journal of Interactive Marketing, 20(1), 5-20. https://doi.org/10.1002/dir.20052

Veselovsky, M., Izmailova, M., & Trifonov, V. (2021). Intellectual governance in the digital economy of Russia. Proceedings of International Scientific and Practical Conference “Russia 2020- a new reality: economy and society” (ISPCR 2020) (293-297). https://doi.org/10.2991/aebmr.k.210222.057

Vinerean, S. (2017). Content marketing strategy: Definition, objectives and tactics. Expert Journal of Marketing, 5(2), 92-98.

Vinuesa, R., Azizpour, H., Leite, I., et al. (2020). The role of artificial intelligence in achieving the sustainable development goals. Nature Communications, 11(1), 233. https://doi.org/10.1038/s41467-019-14108-y

Waheed, A., Yang, J., & Webber, J. (2018). Reinforcing consumers’ impulsive buying tendencies through m-devices and emails in Pakistan. Interdisciplinary Journal of Information Knowledge and Management, 13, 045-060. https://doi.org/10.28945/3964

Wang, C., & Zhang, P. (2012). The evolution of social commerce: The people, management, technology, and information dimensions. Communications of the Association for Information Systems, 31. https://doi.org/10.17705/1cais.03105

Wang, W., Eberhardt, W., & Bromuri, S. (2020). That looks interesting! Personalizing communication and segmentation with random forest node embeddings. arXiv preprint arXiv:2009.05931. https://doi.org/10.48550/arxiv.2009.05931

We are social. https://wearesocial.com/uk/ (E.T.: 29.06.2024).

Weinberg, T. (2009). The new community rules: marketing on the social web (1st Edition), O’Reilly: California.

Wikipedia. https://tr.wikipedia.org/wiki/Tim_Berners-Lee (E.T.: 29.06.2024).

Yigitcanlar, T. (2021). Greening the artificial intelligence for a sustainable planet: An editorial commentary. Sustainability, 13(24), 13508. https://doi.org/10.3390/su132413508

Yiğitcanlar, T., Mehmood, R., & Corchado, J. (2021). Green artificial intelligence: Towards an efficient, sustainable and equitable technology for smart cities and futures. Sustainability, 13(16), 8952. https://doi.org/10.3390/su13168952

Zhang, M., & Berghäll, S. (2021). E-commerce in agri-food sector: A systematic literature review based on service-dominant logic. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 3356-3374. https://doi.org/10.3390/jtaer16070182

Zhou, S., Blazquez, M., McCormick, H., et al. (2021). How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134. https://doi.org/10.1016/j.jbusres.2021.05.011

URL-1: https://www.marketingview.media/uploads/resources/resources/108202120429AM_Resource_PersonalizedMarketing101.pdf, (E.T.: 02.06.2024).

URL- 2: https://sozluk.gov.tr/, (E.T.: 02.06.2024).

URL-3: https://emarsys.com/learn/blog/what-is-personalized-marketing/, (E.T.: 02.06.2024).

URL-4: https://www.epsilon.com/us/about-us/pressroom/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences, (E.T.: 02.06.2024).

URL-5: Guide to marketing personalization — benefits, examples, and more (marketingsource.com), (E.T.: 02.06.2024).

URL-6: https://abmatic.ai/blog/personalized-marketing-for-environmental-industry-how-to-target-and-engage-environmentally-conscious-customers, (E.T.: 06.06.2024).

URL-7: https://www.ayhankaraman.com/icerik-olusturma/, (E.T.: 06.06.2024).

URL-8: https://contentmarketinginstitute.com/articles/content-marketing-definition/, (E.T.: 07.06.2024).

URL-9: https://toptalent.co/10-markadan-ornek-olacak-10-icerik-pazarlamasi-calismasi, (E.T.: 07.06.2024).

URL-10: https://www.thinkwithgoogle.com/, (E.T.: 10.06.2024).

URL-11: http://blogs.disney.com/oh-my-disney/, (E.T.: 10.06.2024).

URL-12: http://magazine.fourseasons.com/, (E.T.: 12.06.2024).

URL-13: Joyce L. (2023) https://kyyte.co/insights/sustainability-content-marketing-the-s-in-esg#:~:text=Sustainability%20content%20marketing%20refers%20to,social%20responsibility%2C%20and%20ethical%20practices, (E.T.: 12.06.2024).

URL-14: https://influencermarketinghub.com/influencer-marketing/, (E.T.: 15.06.2024).

URL-15: https://collabstr.com/2024-influencer-marketing-report, (E.T.: 15.06.2024).

URL-16: https://s3.eu-central-1.wasabisys.com/creatorden-one/CreatorDenRaporu2024-202403192305.pdf, (E.T.: 18.06.2024).

URL-17: https://www.mmaglobal.com/files/annualguide.pdf, (E.T.: 18.06.2024).

URL-18: https://changeoracle.com/2008/06/13/mobile-marketing-green-opportunity/, (E.T.: 18.06.2024).

URL-19: https://tr.wikipedia.org/wiki/S%C3%BCrd%C3%BCr%C3%BClebilir_Kalk%C4%B1nma_Ama%C3%A7lar%C4%B1, (E.T.: 18.06.2024)

Gelecek

19 Kasım 2024

Lisans

Lisans