Yaratıcı Bir Reklam Stratejisi Olarak Konumlandırmanın Reklamlardaki Öneminin Değerlendirilmesi

Calvin Klein's Fragrance Marketing Strategies Over The Decades. (2015). (12.06.2023 tarihinde http://maisqueperfume.blogspot.com/2015/11/calvin-kleins-fragrance-marketing.html, https://files.eric.ed.gov/fulltext/ED423565.pdf adresinden ulaşılmıştır).

Safety. (n.d.). (12.06.2023 tarihinde https://www.volvocars.com/intl/v/safety/culture-vision adresinden ulaşılmıştır).

Drewniany, B. L. & Jewler, A. J. (2008). Creative Strategy In Advertising. USA: Thomson Wadsworth.

Cada, Jr., L. & Astilla, E.A. (2021). The Swatch Group and Cultural Uniqueness: A case study. Academia Letters, Article 3338, ss.1-5. tps://doi.org/10.20935/AL3338.

Hill, C.W.L. (2021). International Business: Competing in the Global Marketplace. USA: McGraw-Hill Education.

Fill, C., Hughes, G. & Francesco, S. De (2013). Advertising: Strategy, Creativity and Media. England: Pearson Education Limited.

Fill, C. (2013). Marketing Communications: Brands, Experiences and Participation. UK: Pearson Education Limited.

Droge, C. & DARMON, R. Y. (1987). Associative Positioning Strategies Through Comparative Advertising: Attribute Versus Overall Similarity Approaches, Journal of Marketing Research, 24 (4), 377-388. https://doi.org/10.2307/3151385

Pechmann, C. & Ratneshwar, S. (1991). The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation, Journal of Consumer Research, 18 (2), 145–160, https://doi.org/10.1086/209248.

Muehling, D. D., Stoltman, J. J. & Grossbart, S. (1990) The Impact of Comparative Advertising on Levels of Message Involvement, Journal of Advertising, 19 (4), 41-50. doi:10.1080/00913367.1990.10673199

Aydın, D. (2009). Marka Konumlandırma ve Sembolik Tüketim İlişkisi Üzerine Teorik ve Uygulamalı Bir Çalışma. Selçuk Üniversitesi Edebiyat Fakültesi Dergisi, (21), 55-70.

Armstrong, G. & Kotler, P. (2016). Marketing: An Introduction. U.S.A.: Pearson Education, Inc.

Görgülü, G. (2012). Başörtülü Marka, Başörtüsüz Marka. (14.06.2023 tarihinde https://www.pazarlama30.com/basortulu-marka-basortusuz-marka/ adresinden ulaşılmıştır).

Türkmen, İ. (1996). Küçük ve Orta Boy İşletmelerde Pazarlama Yönetiminde Etkinlik İçin Reklam Yönetimi. Ankara: Milli Prodüktivite Merkezi Yayınları.

Ledford, J. (2007). From Dirty Realism to Heroin Chic: How Fashion Becomes a Scapegoat for Cultural Anxieties. Department of English & Honors College.

Halnon, K. B. (2013). The Consumption of Inequality: Weapons of Mass Distraction. New York: Palgrave Macmillan.

Janiszewska, K. & Insch, A. (2012). The Strategic Importance of Brand Positioning in the Place Brand Concept: Elements, Structure and Application Capabilities, Journal of International Studies, 5 (1), 2012, 9-19.

Lefebvre, H. (1998). Modern Dünyada Gündelik Hayat, İstanbul: Metis Yayınları.

Cada, L. & Astilla, E. A. (2021). The Swatch Group and Cultural Uniqueness: A case study. Academia Letters, Article 3338, 1-5. https://doi.org/10.20935/AL3338.

Lim, Y.M., (2015). Lessons learnt from the Marketing Strategy of Swatch: Watch in 1980s. 信州大学人文社会科学研究, (9), 65-72.

Moon, Y. E. (2004). The Birth of the Swatch. Harvard Business School Case 504-096, 1-15.

Nagar, K. & Sharma, H. R. (2013). Brand familiarity in Comparative Advertising : Investigating the Effects on Attitudes and Intentions. J. Manage. Res., (14), 323-340.

Saqib, N. (2021). Positioning – a literature review. PSU Research Review, 5 (2), 141-169. doi: 10.1108/PRR-06-2019-0016

Paley, N. (2006). Stratejik Pazarlama Planı Nasıl Hazırlanır?. (Çev. Orfanlı, E.). İstanbul: MediaCat Yayınları.

Elliott, S. (1996). The Media Business: Advertising: To Be or Not to Be? To Young People, It's No Question, Klein says. (10.06.2023 tarihinde https://www.nytimes.com/1996/08/14/business/to-be-or-not-to-be-to-young-people-it-s-no-question-klein-says.html adresinden ulaşılmıştır).

Roper, S. & Fill, C. (2012). Corporate Reputation Brand and Communication, London: Pearson Education Limited.

Bhat, S. & Reddy, S. K. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15 (1), 32-43. doi: 10.1108/07363769810202664

Billah, U. I. & Khan, M. M. (2018). Exploring Emotional and Functional Positioning Strategies – A Case Study of Multi-National Brands Operating in Pakistan. Paradigms: A Research Journal of Commerce, Economics, and Social Sciences, 12 (2), 161- 166. DOI: 10.24312/paradigms120207

Xiao, Y. & Teng, F. (2015). Research On The Influence Of Advertisement Positioning On Brand Shaping. International Conference on Economy, Management and Education Technology (ICEMET 2015), pp. 267-272, Amsterdam: Atlantis Press.

Calvin Klein's Fragrance Marketing Strategies Over The Decades. (2015). (12.06.2023 tarihinde http://maisqueperfume.blogspot.com/2015/11/calvin-kleins-fragrance-marketing.html, https://files.eric.ed.gov/fulltext/ED423565.pdf adresinden ulaşılmıştır).

Safety. (n.d.). (12.06.2023 tarihinde https://www.volvocars.com/intl/v/safety/culture-vision adresinden ulaşılmıştır).

Drewniany, B. L. & Jewler, A. J. (2008). Creative Strategy In Advertising. USA: Thomson Wadsworth.

Cada, Jr., L. & Astilla, E.A. (2021). The Swatch Group and Cultural Uniqueness: A case study. Academia Letters, Article 3338, ss.1-5. tps://doi.org/10.20935/AL3338.

Hill, C.W.L. (2021). International Business: Competing in the Global Marketplace. USA: McGraw-Hill Education.

Fill, C., Hughes, G. & Francesco, S. De (2013). Advertising: Strategy, Creativity and Media. England: Pearson Education Limited.

Fill, C. (2013). Marketing Communications: Brands, Experiences and Participation. UK: Pearson Education Limited.

Droge, C. & DARMON, R. Y. (1987). Associative Positioning Strategies Through Comparative Advertising: Attribute Versus Overall Similarity Approaches, Journal of Marketing Research, 24 (4), 377-388. https://doi.org/10.2307/3151385

Pechmann, C. & Ratneshwar, S. (1991). The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation, Journal of Consumer Research, 18 (2), 145–160, https://doi.org/10.1086/209248.

Muehling, D. D., Stoltman, J. J. & Grossbart, S. (1990) The Impact of Comparative Advertising on Levels of Message Involvement, Journal of Advertising, 19 (4), 41-50. doi:10.1080/00913367.1990.10673199

Aydın, D. (2009). Marka Konumlandırma ve Sembolik Tüketim İlişkisi Üzerine Teorik ve Uygulamalı Bir Çalışma. Selçuk Üniversitesi Edebiyat Fakültesi Dergisi, (21), 55-70.

Armstrong, G. & Kotler, P. (2016). Marketing: An Introduction. U.S.A.: Pearson Education, Inc.

Görgülü, G. (2012). Başörtülü Marka, Başörtüsüz Marka. (14.06.2023 tarihinde https://www.pazarlama30.com/basortulu-marka-basortusuz-marka/ adresinden ulaşılmıştır).

Türkmen, İ. (1996). Küçük ve Orta Boy İşletmelerde Pazarlama Yönetiminde Etkinlik İçin Reklam Yönetimi. Ankara: Milli Prodüktivite Merkezi Yayınları.

Ledford, J. (2007). From Dirty Realism to Heroin Chic: How Fashion Becomes a Scapegoat for Cultural Anxieties. Department of English & Honors College.

Halnon, K. B. (2013). The Consumption of Inequality: Weapons of Mass Distraction. New York: Palgrave Macmillan.

Janiszewska, K. & Insch, A. (2012). The Strategic Importance of Brand Positioning in the Place Brand Concept: Elements, Structure and Application Capabilities, Journal of International Studies, 5 (1), 2012, 9-19.

Lefebvre, H. (1998). Modern Dünyada Gündelik Hayat, İstanbul: Metis Yayınları.

Cada, L. & Astilla, E. A. (2021). The Swatch Group and Cultural Uniqueness: A case study. Academia Letters, Article 3338, 1-5. https://doi.org/10.20935/AL3338.

Lim, Y.M., (2015). Lessons learnt from the Marketing Strategy of Swatch: Watch in 1980s. 信州大学人文社会科学研究, (9), 65-72.

Moon, Y. E. (2004). The Birth of the Swatch. Harvard Business School Case 504-096, 1-15.

Nagar, K. & Sharma, H. R. (2013). Brand familiarity in Comparative Advertising : Investigating the Effects on Attitudes and Intentions. J. Manage. Res., (14), 323-340.

Saqib, N. (2021). Positioning – a literature review. PSU Research Review, 5 (2), 141-169. doi: 10.1108/PRR-06-2019-0016

Paley, N. (2006). Stratejik Pazarlama Planı Nasıl Hazırlanır?. (Çev. Orfanlı, E.). İstanbul: MediaCat Yayınları.

Elliott, S. (1996). The Media Business: Advertising: To Be or Not to Be? To Young People, It's No Question, Klein says. (10.06.2023 tarihinde https://www.nytimes.com/1996/08/14/business/to-be-or-not-to-be-to-young-people-it-s-no-question-klein-says.html adresinden ulaşılmıştır).

Roper, S. & Fill, C. (2012). Corporate Reputation Brand and Communication, London: Pearson Education Limited.

Bhat, S. & Reddy, S. K. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15 (1), 32-43. doi: 10.1108/07363769810202664

Billah, U. I. & Khan, M. M. (2018). Exploring Emotional and Functional Positioning Strategies – A Case Study of Multi-National Brands Operating in Pakistan. Paradigms: A Research Journal of Commerce, Economics, and Social Sciences, 12 (2), 161- 166. DOI: 10.24312/paradigms120207

Xiao, Y. & Teng, F. (2015). Research On The Influence Of Advertisement Positioning On Brand Shaping. International Conference on Economy, Management and Education Technology (ICEMET 2015), pp. 267-272, Amsterdam: Atlantis Press.