Ürün ve Hizmet Pazarlamasında Teknoloji ve Küreselleşmenin Yansımalarının Kronolojik Olarak Değerlendirilmesi

Antras, P., De Gortari, A. & Itskhoki, O. (2017). Globalization, ineaquality and welfare. Journal of International Economics, 108, 387-412.

Bonnin D. (2011). Changing work in the context of globalisation. Loyola Journal of Social Sciences, 25(2): 192-215.

Craig, C.S. & Douglas, S.P. (2000) Configural advantage in global markets. Journal of International Marketing, 8(1), 6–25.

Gabrielsson, M. & Kirpalani, V. H. M. (2004). Born globals: How to reach new business space rapidly. International Business Review, 13(5), 555–571.

Ghemawat, P. (2007). Managing differences: the critical challenge of global strategy. Harvard Business Review, 85(3), 58-68.

Graham, P. G. (1999). Small business participation in the global economy”, European Journal of Marketing, 33(1), 88-102.

Hoffman, DL, Moreau, Cp, Stremersch, S. & Wedel, M. (2022). The Rise of New Technologies in Marketing: A Framework and Outlook. Journal of Marketing, 86(1), 1-6.

Hoffman, Donna L. & Thomas P. Novak (2018), “Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach,” Journal of Consumer Research, 44 (6), 1178–204.

Jolly, V. K., Alahuhta, M., & Jeannet, J. P. (1992). Challenging the incumbents: How high technology start-ups compete globally. Journal of Strategic Change, 1(2), 71-82.

Jones, M. T. (2002). Globalization and organizational restructuring: a strategic perspective. Thunderbird International Business Review, 44(3), 325-351.

Kato, H. & Okubo, T. (2018). Market size in globalization. Journal of International Economics, 111, 34-60.

Katsikeas, C. (2006). Global marketing of industrial products: contemporary developments and future directions. Industrial Marketing Management, 35(5), 540-4.

Knight, G., Madsen, T.K. & Servais, P. (2004). An inquiry into born global firms in Europe and the USA. International Marketing Review, 21(6), 645-65.

Levitt, T. (1983) The globalization of markets. Harvard Business Review, 61, 92–102.

Melewar, T. C. & Smith, N. (2003). The internet revolution: Some global marketing implications. Marketing Intelligence and Planning, 21(6), 363- 369.

Moen, O. (2002). The born globals: A new generation of small European exporters. International Marketing Review, 19(2), 156-175.

Moen, O. & Servais, P. (2002). Born global or gradual global? Examining the export behavior of small and medium-sized enterprises. Journal of International Marketing, 10(3), 49-72

Naghi, R. I. & Para, I. (2013). The Effects of Globalization on Marketing. GSTF Journal on Business Review, 2(3), 168-173.

Roth, K. (1992). International configuration and coordination archetypes for medium-sized firms in global industries. Journal of International Business Studies, 23 (3), 533–549.

Stiglitz, J. E. (2018). Trump and Globalization. Journal of Policy Modeling, 40(3), 515-528.

Quintens, L., Pauwels, P. & Matthyssens, P. (2006). Global purchasing strategy: conceptualization and measurement. Industrial Marketing Management, 35(1), 881-91.

Antras, P., De Gortari, A. & Itskhoki, O. (2017). Globalization, ineaquality and welfare. Journal of International Economics, 108, 387-412.

Bonnin D. (2011). Changing work in the context of globalisation. Loyola Journal of Social Sciences, 25(2): 192-215.

Craig, C.S. & Douglas, S.P. (2000) Configural advantage in global markets. Journal of International Marketing, 8(1), 6–25.

Gabrielsson, M. & Kirpalani, V. H. M. (2004). Born globals: How to reach new business space rapidly. International Business Review, 13(5), 555–571.

Ghemawat, P. (2007). Managing differences: the critical challenge of global strategy. Harvard Business Review, 85(3), 58-68.

Graham, P. G. (1999). Small business participation in the global economy”, European Journal of Marketing, 33(1), 88-102.

Hoffman, DL, Moreau, Cp, Stremersch, S. & Wedel, M. (2022). The Rise of New Technologies in Marketing: A Framework and Outlook. Journal of Marketing, 86(1), 1-6.

Hoffman, Donna L. & Thomas P. Novak (2018), “Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach,” Journal of Consumer Research, 44 (6), 1178–204.

Jolly, V. K., Alahuhta, M., & Jeannet, J. P. (1992). Challenging the incumbents: How high technology start-ups compete globally. Journal of Strategic Change, 1(2), 71-82.

Jones, M. T. (2002). Globalization and organizational restructuring: a strategic perspective. Thunderbird International Business Review, 44(3), 325-351.

Kato, H. & Okubo, T. (2018). Market size in globalization. Journal of International Economics, 111, 34-60.

Katsikeas, C. (2006). Global marketing of industrial products: contemporary developments and future directions. Industrial Marketing Management, 35(5), 540-4.

Knight, G., Madsen, T.K. & Servais, P. (2004). An inquiry into born global firms in Europe and the USA. International Marketing Review, 21(6), 645-65.

Levitt, T. (1983) The globalization of markets. Harvard Business Review, 61, 92–102.

Melewar, T. C. & Smith, N. (2003). The internet revolution: Some global marketing implications. Marketing Intelligence and Planning, 21(6), 363- 369.

Moen, O. (2002). The born globals: A new generation of small European exporters. International Marketing Review, 19(2), 156-175.

Moen, O. & Servais, P. (2002). Born global or gradual global? Examining the export behavior of small and medium-sized enterprises. Journal of International Marketing, 10(3), 49-72

Naghi, R. I. & Para, I. (2013). The Effects of Globalization on Marketing. GSTF Journal on Business Review, 2(3), 168-173.

Roth, K. (1992). International configuration and coordination archetypes for medium-sized firms in global industries. Journal of International Business Studies, 23 (3), 533–549.

Stiglitz, J. E. (2018). Trump and Globalization. Journal of Policy Modeling, 40(3), 515-528.

Quintens, L., Pauwels, P. & Matthyssens, P. (2006). Global purchasing strategy: conceptualization and measurement. Industrial Marketing Management, 35(1), 881-91.