Kurumsal Kimliğin Öğrenci Tatmini Üzerine Etkisi: Kurumsal İmajın Aracı Rolü

Albert, S. & Whetten, D.A. (1985). Organizational identity. Research in Organizational Behavior, 7, 263-295. Greenwich, CT: JAI Press.

Alves, H. & Raposo, M. (2010). The influence of university image on student behaviour. International Journal of Educational Management, 24(1), 73–85.

Arambewela, R. & Hall, J. (2009). An empirical model of international student satisfaction, Asia Pacific Journal of Marketing and Logistics, 21(4), 555-569.

Azoury, N., Daou L. & Khoury, C. E. (2014). University image and its relationship to student satisfaction-case of the Middle Eastern private business schools, International Strategic Management Review, 2 (1), 1-8.

Chandra, T., Hafni L., Chandra, S., Purwati A. A. & Chandra J. (2019). The influence of service quality, university image on student satisfaction and student loyalty, Benchmarking: An International Journal, 26 (5), 1533-1549.

Balmer, J. M.T. (1995). Corporate branding and connoisseurship, Journal of General Management, 21(1), 24-46.

Balmer, J. M. T. (2001). Corporate identity, corporate branding and corporate marketing seeing through the fog. European Journal of Marketing, 35 (3/4), 248–291.

Balmer, J. M. T. (2008). Identity based views of the corporation: insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image. European Journal of Marketing, 42 (9/10), 879–906.

Balmer, J. M. (2012). Strategic corporate brand alignment: perspectives from identity based views of corporate brands, European Journal of Marketing, 46 (7/8), 1064-1092.

Christensen, L. T. & Askegaard S. (2001). Corporate identity and corporate image revisited-a semiotic perspective. European Journal of Marketing, 35 (3/4), 292–315

Clemes, M. D., Gan, C. E. C. & Kao, T. H. (2007). University student satisfaction: an empirical analysis, Journal of Marketing for Higher Education, 17 (2), 292-325.

DeShields, O., Kara, A. & Kaynak, E. (2005). Determinants of business student satisfaction and retention in higher education: applying Herzberg's two factor theory, International Journal of Educational Management, 19 (2), 128-139.

Dutton, J. E., Dukerich, J. M. & Harquail, C. V. (1994). Organizational images and member identification, Administrative Science Quarterly, 39 (2), 239–263.

Elliott, K. M. & Shin, D. (2002). Student satisfaction: an alternative approach to assessing this important concept, Journal of Higher Education Policy and Management, 24 (2),197-209.

Fitzpatrick, M., Davey, J. & Dai, L. (2012). Chinese students’ complaining behavior: hearing the silence, Asia Pacific Journal of Marketing and Logistics, 24 (5), 738-754.

Flavian, C., Torres, E. & Guinaliu, M. (2004), Corporate image measurement: A further problem for the tangibilization of internet banking services. International Journal of Bank Marketing, 22 (5), 366–384.

Gray, E. R. & Balmer, J. M. T. (1998). Managing image and corporate reputation. Long Range Planning, 31 (5), 685-692

Grunig, J. E. (1993). Image and substance: From symbolic to behavioral relationships. Public Relations Review, 19 (2), 121-139.

Handelman, J. M. (2006). Corporate identity and the societal constituent, Journal of the Academy of Marketing Science, 34 (2), 107-114.

Hassan, S., Shamsudin, M. F. & Mustapha, I. (2019). The effect of service quality and corporate image on student satisfaction and loyalty in TVET higher learning institutes (HLIs). Journal of Technical Education and Training, 11 (4), 77–85

Jiewanto, A., Laurens, C. & Nelloh, L. (2012). Influence of service quality, university image, and student satisfaction toward WOM intention: a case study on Universitas Pelita Harapan Surabaya, Procedia-Social and Behavioral Sciences, 40 (1), 16-23.

Kapeferer, J. (1996). Strategic brand management, Kogan, London, 919.

Keegan W. J. & Davidson H. (2004). Offensive marketing: Gaining competitive advantage, Elsevier, Amsterdam, 1-36.

Kotler, P. & Fox, K. F. (1995). Strategic marketing for educational institutions, Prentice-Hall, Englewood Cliffs, NJ.

Kotler, P. (1997). Marketing management: analysis planning implementation and control, 9th ed., Prentice Hall, NJ.

MacInnis, D. J. & Price, L. L. (1987). The role of imagery in information processing: Review and extensions. Journal of Consumer Research, 13 (4), 473-491.

Melewar, T. C. & Wooldridge, R. (2001). The dynamics of corporate identity: a review of a process model, Journal of Communication Management, 5 (4), 327-340.

Melewar, T. C. & Jenkins E. (2002). Defining the corporate identity construct. Corporate Reputation Review, 76–90.

Melewar, T. C. (2003). Determinants of the corporate identity construct: A review of the literature, Journal of Marketing Communications, 5 (1), 195-220.

Melewar, T. C. & Akel, S. (2005). The role of corporate identity in the higher education sector, Corporate Communications: An International Journal, 10 (1), 41-57

Melewar, T. C., & Karaosmanoglu, E. (2006). Seven dimensions of corporate identity: A categorisation from the practitioners perspectives, European Journal of Marketing, 40 (7/8), 846-869.

Mohamad, B., Ismail, A.R. & Bidin, R. (2017). Corporate identity management and employee brand support: enhancing marketisation in higher education sector, Journal Komunikasi: Malaysian Journal of Communication, 33 (3),178-195.

O’Cass, A. & Grace, D. (2004). Exploring consumer experiences with a service brand, Journal of Product & Brand Management, 13 (4), 257–268.

Owino, O. E. (2013). The influence of service quality and corporate image on customer satisfaction among university students in Kenya. Doctoral dissertation.

Saif, N. I., (2014). The effect of service quality on student satisfaction: A field study for health services administration students. International Journal of Humanities and Social Science, 4 (8), 172-181.

Seymour, D. T. (1993). On q: Causing quality in higher education, Oryx, Phoenix, AZ, 42.

Uzoğlu, S. (2001). Kurumsal kimlik, kurumsal kültür ve kurumsal imaj, Anadolu Üniversitesi İletişim Bilimleri Fakültesi Kurgu Dergisi, 6 (1), 337-353.

Van, Rekom, J. (1997). Deriving an operational measure of corporate identity, European Journal of Marketing, 31 (5/6), 410-422.

Wilczynski P. & Melewar T. C. (2013), Measuring reputation in global markets A comparison of Sarstedt, reputation measures convergent and criterion validities. Journal of World Business, 48 (3), 329-339.

Worcester, R. M. (1997). Managing the image of your bank: the glue that binds. International Journal of Bank Marketing, 15 (5), 146–152.

Yeo, R. K., Goh, M. & Tso, S. (2011). Corporate image and reputation of large mainland Chinese enterprise, Journal of Marketing Communications, 17 (3), 195-211.

Albert, S. & Whetten, D.A. (1985). Organizational identity. Research in Organizational Behavior, 7, 263-295. Greenwich, CT: JAI Press.

Alves, H. & Raposo, M. (2010). The influence of university image on student behaviour. International Journal of Educational Management, 24(1), 73–85.

Arambewela, R. & Hall, J. (2009). An empirical model of international student satisfaction, Asia Pacific Journal of Marketing and Logistics, 21(4), 555-569.

Azoury, N., Daou L. & Khoury, C. E. (2014). University image and its relationship to student satisfaction-case of the Middle Eastern private business schools, International Strategic Management Review, 2 (1), 1-8.

Chandra, T., Hafni L., Chandra, S., Purwati A. A. & Chandra J. (2019). The influence of service quality, university image on student satisfaction and student loyalty, Benchmarking: An International Journal, 26 (5), 1533-1549.

Balmer, J. M.T. (1995). Corporate branding and connoisseurship, Journal of General Management, 21(1), 24-46.

Balmer, J. M. T. (2001). Corporate identity, corporate branding and corporate marketing seeing through the fog. European Journal of Marketing, 35 (3/4), 248–291.

Balmer, J. M. T. (2008). Identity based views of the corporation: insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image. European Journal of Marketing, 42 (9/10), 879–906.

Balmer, J. M. (2012). Strategic corporate brand alignment: perspectives from identity based views of corporate brands, European Journal of Marketing, 46 (7/8), 1064-1092.

Christensen, L. T. & Askegaard S. (2001). Corporate identity and corporate image revisited-a semiotic perspective. European Journal of Marketing, 35 (3/4), 292–315

Clemes, M. D., Gan, C. E. C. & Kao, T. H. (2007). University student satisfaction: an empirical analysis, Journal of Marketing for Higher Education, 17 (2), 292-325.

DeShields, O., Kara, A. & Kaynak, E. (2005). Determinants of business student satisfaction and retention in higher education: applying Herzberg's two factor theory, International Journal of Educational Management, 19 (2), 128-139.

Dutton, J. E., Dukerich, J. M. & Harquail, C. V. (1994). Organizational images and member identification, Administrative Science Quarterly, 39 (2), 239–263.

Elliott, K. M. & Shin, D. (2002). Student satisfaction: an alternative approach to assessing this important concept, Journal of Higher Education Policy and Management, 24 (2),197-209.

Fitzpatrick, M., Davey, J. & Dai, L. (2012). Chinese students’ complaining behavior: hearing the silence, Asia Pacific Journal of Marketing and Logistics, 24 (5), 738-754.

Flavian, C., Torres, E. & Guinaliu, M. (2004), Corporate image measurement: A further problem for the tangibilization of internet banking services. International Journal of Bank Marketing, 22 (5), 366–384.

Gray, E. R. & Balmer, J. M. T. (1998). Managing image and corporate reputation. Long Range Planning, 31 (5), 685-692

Grunig, J. E. (1993). Image and substance: From symbolic to behavioral relationships. Public Relations Review, 19 (2), 121-139.

Handelman, J. M. (2006). Corporate identity and the societal constituent, Journal of the Academy of Marketing Science, 34 (2), 107-114.

Hassan, S., Shamsudin, M. F. & Mustapha, I. (2019). The effect of service quality and corporate image on student satisfaction and loyalty in TVET higher learning institutes (HLIs). Journal of Technical Education and Training, 11 (4), 77–85

Jiewanto, A., Laurens, C. & Nelloh, L. (2012). Influence of service quality, university image, and student satisfaction toward WOM intention: a case study on Universitas Pelita Harapan Surabaya, Procedia-Social and Behavioral Sciences, 40 (1), 16-23.

Kapeferer, J. (1996). Strategic brand management, Kogan, London, 919.

Keegan W. J. & Davidson H. (2004). Offensive marketing: Gaining competitive advantage, Elsevier, Amsterdam, 1-36.

Kotler, P. & Fox, K. F. (1995). Strategic marketing for educational institutions, Prentice-Hall, Englewood Cliffs, NJ.

Kotler, P. (1997). Marketing management: analysis planning implementation and control, 9th ed., Prentice Hall, NJ.

MacInnis, D. J. & Price, L. L. (1987). The role of imagery in information processing: Review and extensions. Journal of Consumer Research, 13 (4), 473-491.

Melewar, T. C. & Wooldridge, R. (2001). The dynamics of corporate identity: a review of a process model, Journal of Communication Management, 5 (4), 327-340.

Melewar, T. C. & Jenkins E. (2002). Defining the corporate identity construct. Corporate Reputation Review, 76–90.

Melewar, T. C. (2003). Determinants of the corporate identity construct: A review of the literature, Journal of Marketing Communications, 5 (1), 195-220.

Melewar, T. C. & Akel, S. (2005). The role of corporate identity in the higher education sector, Corporate Communications: An International Journal, 10 (1), 41-57

Melewar, T. C., & Karaosmanoglu, E. (2006). Seven dimensions of corporate identity: A categorisation from the practitioners perspectives, European Journal of Marketing, 40 (7/8), 846-869.

Mohamad, B., Ismail, A.R. & Bidin, R. (2017). Corporate identity management and employee brand support: enhancing marketisation in higher education sector, Journal Komunikasi: Malaysian Journal of Communication, 33 (3),178-195.

O’Cass, A. & Grace, D. (2004). Exploring consumer experiences with a service brand, Journal of Product & Brand Management, 13 (4), 257–268.

Owino, O. E. (2013). The influence of service quality and corporate image on customer satisfaction among university students in Kenya. Doctoral dissertation.

Saif, N. I., (2014). The effect of service quality on student satisfaction: A field study for health services administration students. International Journal of Humanities and Social Science, 4 (8), 172-181.

Seymour, D. T. (1993). On q: Causing quality in higher education, Oryx, Phoenix, AZ, 42.

Uzoğlu, S. (2001). Kurumsal kimlik, kurumsal kültür ve kurumsal imaj, Anadolu Üniversitesi İletişim Bilimleri Fakültesi Kurgu Dergisi, 6 (1), 337-353.

Van, Rekom, J. (1997). Deriving an operational measure of corporate identity, European Journal of Marketing, 31 (5/6), 410-422.

Wilczynski P. & Melewar T. C. (2013), Measuring reputation in global markets A comparison of Sarstedt, reputation measures convergent and criterion validities. Journal of World Business, 48 (3), 329-339.

Worcester, R. M. (1997). Managing the image of your bank: the glue that binds. International Journal of Bank Marketing, 15 (5), 146–152.

Yeo, R. K., Goh, M. & Tso, S. (2011). Corporate image and reputation of large mainland Chinese enterprise, Journal of Marketing Communications, 17 (3), 195-211.