Social Sciences Management, Marketing, Accounting-Finance and Economics

As is illustrated in this book, business management is a discipline that is important to the success of many professional fields. Business management is defined by businessdictionary.com as “the organization and coordination of the activities of a business in order to achieve defined objectives”. Through thoughtful management techniques companies are more effective in setting and reaching goals, and in return may be more profitable. There are also benefits for the workforce and society as a whole. Increasingly, employee gender and generational differences are part of everyday business management decisions with regard to thoughtful planning of training and workplace needs. Similarly, businesses must reflect on clients and consumer needs and how different social and cultural paradigms can influence consumer preferences. Finally, use of technology and business management systems can improve quality of work life for employees and economic returns to companies. This book addresses each of these topics giving business managers research-based information to consider when working to take their company, regardless of the specialty, to the next level.