Pazarlama Hizmet Ekosisteminin Turizm Sektörüne Yansıması: Akıllı Turizm Ekosistemi

Yazarlar

Özet

Bu çalışma otel hizmetlerinde ekosistem odaklı yaklaşımların tarihsel gelişiminin pazarlamada sistem ve ekosistem odaklı araştırmalarda gömülü olabileceğinden hareketle tarihsel bir araştırmasını yaparak çağdaş biçimine yönelik kuramsal bir tartışma yürütmeyi amaçlar. Bu amacı gerçekleştirmek üzere çalışmada öncelikle pazarlamada ekosistem yaklaşımının sistem yaklaşımı odaklı arka planı açıklanır. Ardından çağdaş yazında pazarlama ekosisteminin temellenmesini sağlayan iş ağları, iş ekosistemleri ve hizmet ekosistemleri yaklaşımı açıklanarak otel hizmetleri ekosistemi ile akıllı turizm ekosistemi çağdaş yazın çerçevesinde kavramsal olarak tartışılır ve açıklanır.

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17 Temmuz 2026

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