Moda Tasarımında Kullanıcı Odaklı Tasarım Yaklaşımı
Özet
Bu bölümde moda tasarımında kullanıcı odaklı tasarım yaklaşımının kuramsal temelleri ve uygulama olanakları ele alınmaktadır. Giyim ürünlerinin yalnızca işlevsel bir gereksinimi karşılamakla kalmayıp bireyin kimliğini, kültürel aidiyetini ve yaşam biçimini yansıtan bir ifade aracı olması, tasarım süreçlerinde kullanıcı beklentilerinin dikkate alınmasını gerekli kılmaktadır. Bu doğrultuda bölümde tasarım kavramı ve moda tasarımının gelişimi açıklanmakta; kullanıcı odaklı tasarım yaklaşımı, kullanıcı deneyimi, kitlesel bireyselleştirme ve duygusal tasarım gibi kavramlar incelenmektedir. Ayrıca kullanıcıyı tasarım sürecinin merkezine yerleştiren tasarım odaklı düşünme metodolojisi kuramsal çerçevesiyle ele alınmaktadır. Empati, tanımlama, fikir üretme, prototipleme ve test aşamalarından oluşan bu yaklaşımın moda tasarımında nasıl uygulanabileceği kadın blazer ceket tasarımı üzerinden örneklendirilmektedir. Çalışmada farklı kullanıcı gruplarından elde edilen verilerin tasarım kriterlerine dönüştürülmesi, dijital prototipleme süreçleri ve kullanıcı geri bildirimleri doğrultusunda gerçekleştirilen iyileştirmeler açıklanmaktadır. Sonuç olarak kullanıcı odaklı yaklaşımların moda tasarımında estetik ve işlevsel değerleri kullanıcı deneyimiyle bütünleştirerek daha anlamlı ve sürdürülebilir tasarım çözümleri geliştirilmesine katkı sağlayabileceği vurgulanmaktadır.
This chapter examines the theoretical foundations and practical implications of the user-centered design approach in fashion design. Clothing products are not only functional necessities but also powerful tools through which individuals express identity, cultural affiliation, and lifestyle. Therefore, considering user expectations and experiences has become an essential component of contemporary design processes. In this context, the chapter first discusses the concept of design and the development of fashion design, followed by an examination of key user-centered concepts such as user experience, mass customization, and emotional design. The chapter also introduces design thinking as a methodological framework that places users at the center of the design process. This approach, structured through the stages of empathy, definition, ideation, prototyping, and testing, is illustrated through an application focusing on women’s blazer jacket design. The study demonstrates how user insights are translated into design criteria, how digital prototyping processes are employed, and how user feedback contributes to iterative design improvements. Overall, the chapter emphasizes that user-centered approaches in fashion design enable the integration of aesthetic and functional values with user experience, thereby supporting the development of more meaningful and sustainable design solutions.
Referanslar
Aitamurto, T., Holland, D. & Hussain, S. (2015). The open paradigm in design research. Design Issues, 31 (4), 17-29. Doi: 10.1162/DESI_a_00348
Anggraeni, A. & Dhillon, S. (2023). How does customer experience in a traditional fast fashion retail setting influence customer traditional and electronic word-of-mouth intention? In W. R. Murhadi (Ed.), Proceedings of INSYMA 2022: Advances in Economics, Business and Management Research (Vol. 223, pp. 987-995). Paris, France: Atlantis Press. Doi: 10.2991/978-94-6463-008-4_123
Armstrong, T. & Johnson, I. L. (2019). Redesigning the assessment experience with design thinking: Using the creative process to break assessment barriers. Strategies: A Journal for Physical and Sport Educators, 32 (3), 41-48. Doi: 10.1080/08924562.2019.1585715
Barnard, M. (1996). Fashion as communication. London: Routledge.
Baytar, F., Chung, T. & Shin, E. (2020). Evaluating garments in augmented reality when shopping online. Journal of Fashion Marketing and Management: An International Journal, 24 (4), 667-683. Doi: 10.1108/JFMM-05-2018-0077
Bilgen, S. (1993). Türkiye’de moda tasarımı eğitimi programlarının değerlendirilmesi ve Japonya-Hiroshima örneği (Yayımlanmamış yüksek lisans tezi). Gazi Üniversitesi Sosyal Bilimler Enstitüsü, Ankara.
Brenninkmeyer, I. (1963). The society of fashion. Paris: Librairie Du Recueil.
Buley, L. (2013). The user experience team of one: A research and design survival guide. Brooklyn, NY: Rosenfeld Media.
Busch, O. V. (2017). Moda praksisi. (Dilara KILIÇ, Çev. Ed.). İstanbul: Yeni İnsan Yayınevi.
Chammas, A., Quaresma, M. & Mont’Alvão, C. (2015). A closer look on the user centered design. Procedia Manufacturing 3, 5397-5404.
Choi, T. M. (2006). Quick response in fashion supply chains with dual information updating. Journal of Industrial and Management Optimization, 2, 255-268.
Cross, N. (2007). Designerly ways of knowing. Basel: Birkhäuser Verlag AG.
d.school. (2010). The bootcamp bootleg (2nd ed.). Stanford, CA: Hasso Plattner Institute of Design.
Eines, T. F. & Vatne, S. (2018). Nurses and nurse assistants’ experiences with using a design thinking approach to innovation in a nursing home. Journal of Nursing Management, 26 (4), 425-431. Doi: 10.1111/jonm.12559
Ergüven, A. (2021). İyi tasarım nedir? İstanbul: Hümanist.
Fan, J., Yu, W. & Hunter, L. (2004). Clothing appearance and fit: Science and technology. England: Woodhead.
Forlizzi, J. & Ford, S. (2000). The building blocks of experience: An early framework for interaction designers. In D. Boyarski & W. A. Kellogg (Eds.), Processes, practices, methods, and techniques: Proceedings of the 3rd Conference on Designing Interactive Systems, (pp. 419-423). Brooklyn, NY: ACM.
Holzinger, A. (2005). Usability engineering methods for software developers. Communications of the ACM, 48 (1), 71-74. Doi: 10.1145/1039539.1039541
Isleifsdottir, J. & Larusdottir, M. (2008). Measuring the user experience of a task oriented software. In Proceedings of the International Workshop on Meaningful Measures: Valid Useful User Experience Measurement (VUUM) (pp. 97-101). Erişim adresi: https://www.ru.is/kennarar/marta/Attrakdiff_2-paper_final.pdf
Johansson-Sköldberg, U., Woodilla, J. & Çetinkaya, M. (2013). Design thinking: Past, present and possible futures. Creativity and Innovation Management, 22 (2), 121-146. Doi: 10.1111/caim.12023
Jones, J. C. (1966). Design methods reviewed. In S. A. Gregory (Ed.), The design method (pp. 295-309). New York: Springer.
Kawamura, Y. (2016). Moda-loji: Moda çalışmalarına giriş. (Şakir Özüdoğru, Çev. Ed.). İstanbul: Ayrıntı Yayınları.
Kozan, E. (2021). Tasarım odaklı düşünce. İstanbul: Abaküs.
Lai, J., Honda, T. & Yang, C. M. (2010). A study of the role of user-centered design methods in design team projects. Artificial Intelligence for Engineering Design, Analysis and Manufacturing, 24, 303-316.
Leifer L. J. & Steinert M. (2014). Dancing with ambiguity: Causality behavior, design thinking, and triple-loop-learning. In O. Gassmann & F. Schweitzer (Eds.), Management of the fuzzy front end of innovation (pp. 141-158). Cham: Springer.
Liang, Y., Lee, S. H. & Workman J. E. (2020). Implementation of artificial intelligence in fashion: Are consumers ready? Clothing and Textiles Research Journal, 38 (1), 3-18. Doi: 10.1177/0887302X19873437
Lokman, A. M., Noor, N. M. & Nagamachi, M. (2007). Kansei engineering: A study on perception of online clothing website. Proceedings of the 10th QMOD Conference on Quality Management and Organizational Development. Helsingborg, Sweden.
Löbach, B. (1976). Design industrial: Bases para a configuração dos produtos industriais. São Paulo: Edgard Blücher.
Luchs, M. (2014). A brief introduction to design thinking. M. Luchs, K.S. Scott & A. Griffin (Eds.), Design thinking: New product development essentials from the PDMA (pp. 1-11). Hoboken, NJ: Wiley.
McKinsey & Company. (2018). The state of fashion 2018. (18/10/2025 tarihinde https://cdn.businessoffashion.com/reports/The_State_of_Fashion_2018_v2.pdf adresinden ulaşılmıştır).
Nayak, R., Padhye, R., Wang, L., et al. (2015). The role of mass customisation in the apparel industry. International Journal of Fashion Design, Technology and Education, 8 (2), 162-172. Doi: 10.1080/17543266.2015.1045041
Norman, A. D. (2004). Emotional design: Why we love (or hate) everyday things. New York: Basic Books.
Pastoureau, M. (1986). Figures et couleurs: études sur la symbolique et la sensibilité médiévales. Paris: Le Leopard d’or.
Remaury, B. (ed.). (1996). Dictionnaire de la mode au XXe siècle. Paris: Editions du Regard.
Saffer, D. (2010). Designing for interaction. Berkeley, CA: New Riders.
Sanders, E. B.-N. (2006). Design research in 2006. Design Research Quarterly, 1 (1), 1-8.
Sanoff, H. (2011). Multiple views of participatory design. Focus, 8 (1), 11-21. Doi: 10.15368/focus.2011v8n1.1
Schiele, K. & Chen, S. (2018). Design thinking and digital marketing skills in marketing education: A module on building mobile applications. Marketing Education Review, 28 (3), 150-154. Doi: 10.1080/10528008.2018.1448283
Shirkhani, S., Mokayed, H., Saini, R., et al. (2023). Study of AI-driven fashion recommender systems. SN Computer Science, 4 (514). Doi: 10.1007/s42979-023-01932-9
Silveira, G., Borenstein, D. & Fogliatto, S. F. (2001). Mass customization: Literature review and research directions. International Journal of Production Economics, 72 (1), 1-13. Doi: 10.1016/S0925-5273(00)00079-7
Simmel, G. (1957). Fashion. American Journal of Sociology, 62 (6), 541-558.
Stappers, PJ. (2006). Creative connections: user, designer, context, and tools. Personal and Ubiquitous Computing, 10 (2-3), 95-100. Doi: 10.1007/s00779-005-0024-9
Tunalı, İ. (2020). Tasarım felsefesi. Ankara: Fol.
Udoewa, V. (2022). An introduction to radical participatory design: Decolonising participatory design processes. Design Science, 8. Doi: 10.1017/dsj.2022.24
Wacnik, P., Daly, S. R. & Verma, A. (2025). Participatory design: A systematic review and insights for future practice. Design Science, 11 (21). Doi: 10.48550/arXiv.2409.17952
Waquet, D. & Laporte, M. (2011). Moda. (Işık ERGÜDEN, Çev. Ed.). Ankara: Kültür Kitaplığı.
Yazıcıoğlu, Y. (2017). Endüstriyel tasarım. İstanbul: İdeal.
Yeung, H.-T. & Choi, T.-M. (2011). Mass customisation in the Hong Kong apparel industry. Production Planning & Control, 22 (3), 298-307. Doi: 10.1080/09537287.2010.498609
Young, I. (2008). Mental models: Aligning design strategy with human behavior. Brookline, NY: Rosenfeld Media.
Zahidi, Z. (2016). Influence of user experience on user satisfaction for cultural heritage websites (Unpublished doctoral dissertation). Multimedia University, Faculty of Creative Multimedia, Malaysia.
Referanslar
Aitamurto, T., Holland, D. & Hussain, S. (2015). The open paradigm in design research. Design Issues, 31 (4), 17-29. Doi: 10.1162/DESI_a_00348
Anggraeni, A. & Dhillon, S. (2023). How does customer experience in a traditional fast fashion retail setting influence customer traditional and electronic word-of-mouth intention? In W. R. Murhadi (Ed.), Proceedings of INSYMA 2022: Advances in Economics, Business and Management Research (Vol. 223, pp. 987-995). Paris, France: Atlantis Press. Doi: 10.2991/978-94-6463-008-4_123
Armstrong, T. & Johnson, I. L. (2019). Redesigning the assessment experience with design thinking: Using the creative process to break assessment barriers. Strategies: A Journal for Physical and Sport Educators, 32 (3), 41-48. Doi: 10.1080/08924562.2019.1585715
Barnard, M. (1996). Fashion as communication. London: Routledge.
Baytar, F., Chung, T. & Shin, E. (2020). Evaluating garments in augmented reality when shopping online. Journal of Fashion Marketing and Management: An International Journal, 24 (4), 667-683. Doi: 10.1108/JFMM-05-2018-0077
Bilgen, S. (1993). Türkiye’de moda tasarımı eğitimi programlarının değerlendirilmesi ve Japonya-Hiroshima örneği (Yayımlanmamış yüksek lisans tezi). Gazi Üniversitesi Sosyal Bilimler Enstitüsü, Ankara.
Brenninkmeyer, I. (1963). The society of fashion. Paris: Librairie Du Recueil.
Buley, L. (2013). The user experience team of one: A research and design survival guide. Brooklyn, NY: Rosenfeld Media.
Busch, O. V. (2017). Moda praksisi. (Dilara KILIÇ, Çev. Ed.). İstanbul: Yeni İnsan Yayınevi.
Chammas, A., Quaresma, M. & Mont’Alvão, C. (2015). A closer look on the user centered design. Procedia Manufacturing 3, 5397-5404.
Choi, T. M. (2006). Quick response in fashion supply chains with dual information updating. Journal of Industrial and Management Optimization, 2, 255-268.
Cross, N. (2007). Designerly ways of knowing. Basel: Birkhäuser Verlag AG.
d.school. (2010). The bootcamp bootleg (2nd ed.). Stanford, CA: Hasso Plattner Institute of Design.
Eines, T. F. & Vatne, S. (2018). Nurses and nurse assistants’ experiences with using a design thinking approach to innovation in a nursing home. Journal of Nursing Management, 26 (4), 425-431. Doi: 10.1111/jonm.12559
Ergüven, A. (2021). İyi tasarım nedir? İstanbul: Hümanist.
Fan, J., Yu, W. & Hunter, L. (2004). Clothing appearance and fit: Science and technology. England: Woodhead.
Forlizzi, J. & Ford, S. (2000). The building blocks of experience: An early framework for interaction designers. In D. Boyarski & W. A. Kellogg (Eds.), Processes, practices, methods, and techniques: Proceedings of the 3rd Conference on Designing Interactive Systems, (pp. 419-423). Brooklyn, NY: ACM.
Holzinger, A. (2005). Usability engineering methods for software developers. Communications of the ACM, 48 (1), 71-74. Doi: 10.1145/1039539.1039541
Isleifsdottir, J. & Larusdottir, M. (2008). Measuring the user experience of a task oriented software. In Proceedings of the International Workshop on Meaningful Measures: Valid Useful User Experience Measurement (VUUM) (pp. 97-101). Erişim adresi: https://www.ru.is/kennarar/marta/Attrakdiff_2-paper_final.pdf
Johansson-Sköldberg, U., Woodilla, J. & Çetinkaya, M. (2013). Design thinking: Past, present and possible futures. Creativity and Innovation Management, 22 (2), 121-146. Doi: 10.1111/caim.12023
Jones, J. C. (1966). Design methods reviewed. In S. A. Gregory (Ed.), The design method (pp. 295-309). New York: Springer.
Kawamura, Y. (2016). Moda-loji: Moda çalışmalarına giriş. (Şakir Özüdoğru, Çev. Ed.). İstanbul: Ayrıntı Yayınları.
Kozan, E. (2021). Tasarım odaklı düşünce. İstanbul: Abaküs.
Lai, J., Honda, T. & Yang, C. M. (2010). A study of the role of user-centered design methods in design team projects. Artificial Intelligence for Engineering Design, Analysis and Manufacturing, 24, 303-316.
Leifer L. J. & Steinert M. (2014). Dancing with ambiguity: Causality behavior, design thinking, and triple-loop-learning. In O. Gassmann & F. Schweitzer (Eds.), Management of the fuzzy front end of innovation (pp. 141-158). Cham: Springer.
Liang, Y., Lee, S. H. & Workman J. E. (2020). Implementation of artificial intelligence in fashion: Are consumers ready? Clothing and Textiles Research Journal, 38 (1), 3-18. Doi: 10.1177/0887302X19873437
Lokman, A. M., Noor, N. M. & Nagamachi, M. (2007). Kansei engineering: A study on perception of online clothing website. Proceedings of the 10th QMOD Conference on Quality Management and Organizational Development. Helsingborg, Sweden.
Löbach, B. (1976). Design industrial: Bases para a configuração dos produtos industriais. São Paulo: Edgard Blücher.
Luchs, M. (2014). A brief introduction to design thinking. M. Luchs, K.S. Scott & A. Griffin (Eds.), Design thinking: New product development essentials from the PDMA (pp. 1-11). Hoboken, NJ: Wiley.
McKinsey & Company. (2018). The state of fashion 2018. (18/10/2025 tarihinde https://cdn.businessoffashion.com/reports/The_State_of_Fashion_2018_v2.pdf adresinden ulaşılmıştır).
Nayak, R., Padhye, R., Wang, L., et al. (2015). The role of mass customisation in the apparel industry. International Journal of Fashion Design, Technology and Education, 8 (2), 162-172. Doi: 10.1080/17543266.2015.1045041
Norman, A. D. (2004). Emotional design: Why we love (or hate) everyday things. New York: Basic Books.
Pastoureau, M. (1986). Figures et couleurs: études sur la symbolique et la sensibilité médiévales. Paris: Le Leopard d’or.
Remaury, B. (ed.). (1996). Dictionnaire de la mode au XXe siècle. Paris: Editions du Regard.
Saffer, D. (2010). Designing for interaction. Berkeley, CA: New Riders.
Sanders, E. B.-N. (2006). Design research in 2006. Design Research Quarterly, 1 (1), 1-8.
Sanoff, H. (2011). Multiple views of participatory design. Focus, 8 (1), 11-21. Doi: 10.15368/focus.2011v8n1.1
Schiele, K. & Chen, S. (2018). Design thinking and digital marketing skills in marketing education: A module on building mobile applications. Marketing Education Review, 28 (3), 150-154. Doi: 10.1080/10528008.2018.1448283
Shirkhani, S., Mokayed, H., Saini, R., et al. (2023). Study of AI-driven fashion recommender systems. SN Computer Science, 4 (514). Doi: 10.1007/s42979-023-01932-9
Silveira, G., Borenstein, D. & Fogliatto, S. F. (2001). Mass customization: Literature review and research directions. International Journal of Production Economics, 72 (1), 1-13. Doi: 10.1016/S0925-5273(00)00079-7
Simmel, G. (1957). Fashion. American Journal of Sociology, 62 (6), 541-558.
Stappers, PJ. (2006). Creative connections: user, designer, context, and tools. Personal and Ubiquitous Computing, 10 (2-3), 95-100. Doi: 10.1007/s00779-005-0024-9
Tunalı, İ. (2020). Tasarım felsefesi. Ankara: Fol.
Udoewa, V. (2022). An introduction to radical participatory design: Decolonising participatory design processes. Design Science, 8. Doi: 10.1017/dsj.2022.24
Wacnik, P., Daly, S. R. & Verma, A. (2025). Participatory design: A systematic review and insights for future practice. Design Science, 11 (21). Doi: 10.48550/arXiv.2409.17952
Waquet, D. & Laporte, M. (2011). Moda. (Işık ERGÜDEN, Çev. Ed.). Ankara: Kültür Kitaplığı.
Yazıcıoğlu, Y. (2017). Endüstriyel tasarım. İstanbul: İdeal.
Yeung, H.-T. & Choi, T.-M. (2011). Mass customisation in the Hong Kong apparel industry. Production Planning & Control, 22 (3), 298-307. Doi: 10.1080/09537287.2010.498609
Young, I. (2008). Mental models: Aligning design strategy with human behavior. Brookline, NY: Rosenfeld Media.
Zahidi, Z. (2016). Influence of user experience on user satisfaction for cultural heritage websites (Unpublished doctoral dissertation). Multimedia University, Faculty of Creative Multimedia, Malaysia.
