Understanding The Consumer Behaviour During COVID-19 Pandemic

Yazarlar

Murat Gülmez (ed)

Özet

The world is evolving and changing faster than ever before. The environment, society and economics markets change rapidly. Only organisations and people who can keep up with this paste could be able to function and thrive in this diverse environment. In order to succeed, continual creativity and a constant law of improvement must be implemented by the companies. Especially
the recent COVID-19 pandemic effects all the countries and the human population in the world. The society felt the threat and acted accordingly during the pandemic. This changed the rules of game for many actors in society. The governments are struggling to control the situation, a panic is spreading to the society at all levels and the businesses are acting with survival instincts. The whole situation could almost be characterized as chaos. To survive and to cope with this crisis many countries and organizations act in various ways. The business and logistics stopped in many sectors when there was a lock down in certain regions of the world.

Bölümler

  • Consumer Behavior During the COVID-19 Pandemic From The Perspective of The Fundamental Motives Framework
    Murat Gülmez, Aysel Ulugüner
  • Protection Motivation Theory and COVID-19: A General Assessment
    Meltem Canoğlu
  • Application of Health Belief Model to Consumer Behaviour in the Context of COVID-19
    Eslavath Rajkumar, John Romate, R. Lakshmı
  • Evaluation of Maslow’s Hierarchy of Needs Theory Within the Context Of COVID-19 Pandemic
    Sezen Bozyiğit
  • Using Theory of Reasoned Action to Explain Consumer Behavior During COVID-19 Pandemic
    Deniz Zeren
  • Psychological Reactance Theory
    Duygu Gür
  • Reciprocal Determinism and COVID-19
    Eda Yaşa Özeltürkay, Hazal Ezgi Özbek
  • The Black Box and Means-End Chain Model of Consumer Buying Behavior and Evaluation of COVID-19
    Taylan Tutkunca
  • Analyzing the Effect of the COVID-19 Outbreak on Stock Returns of Energy Companies in BIST30
    Ahmet Gökhan Sökmen, Gözde Elbir
  • A Sector Based Analysis of Supply and Demand Shocks During COVID-19 Pandemic
    Süreyya Yılmaz, Gürçem Özaytürk
  • Examining University Students’ Adaptation to Web-Based Distance Education System With Unified Theory of Acceptance and Use of Technology-2 Approach (UTAUT2) During COVID-19 Pandemic
    Ümit Doğrul

İndirmeler

İndirme verileri henüz mevcut değil.

Yayınlanan

6 Haziran 2022

Lisans

Lisans

Mevcut yayın biçimiyle ilgili ayrıntılar: PDF

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ISBN-13 (15)

978-625-7679-33-6

Publication date (01)

2021