Understanding The Consumer Behaviour During COVID-19 Pandemic

The world is evolving and changing faster than ever before. The environment, society and economics markets change rapidly. Only organisations and people who can keep up with this paste could be able to function and thrive in this diverse environment. In order to succeed, continual creativity and a constant law of improvement must be implemented by the companies. Especially
the recent COVID-19 pandemic effects all the countries and the human population in the world. The society felt the threat and acted accordingly during the pandemic. This changed the rules of game for many actors in society. The governments are struggling to control the situation, a panic is spreading to the society at all levels and the businesses are acting with survival instincts. The whole situation could almost be characterized as chaos. To survive and to cope with this crisis many countries and organizations act in various ways. The business and logistics stopped in many sectors when there was a lock down in certain regions of the world.